Fashion Advertising In The 1920's

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The introduction of fashion marketing and advertising in the early 1920’s is a phenomenon in itself. The development of technology in the fashion industry has led to the expansion and demand of fashion advertising. Everywhere a person looks, there is some form of fashion advertising, whether in a magazine, on a billboard, on a television ad or during the highly anticipated: fashion week. Fashion advertisements link creative messages and images to the tastes of consumers. Not only do they provide information about a brand or a product, they encourage individuals to actively seek products and brands that they associate with their lifestyles through visual persuasion. The objective of this paper is to argue that fashion advertisements, today,

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