Advertising: A Very Important Most Important Role Of Fashion Advertising

Fashion Advertising

Fashion Advertising is a very important part of fashion communication. It plays a very important role in connecting the masses with the fashion brands and helps the brands to create a place in the market. The main job of the fashion advertisers is to promote the fashion industry. It caters to all the unique needs of the fashion industry to create a place in the market. The work of the advertiser is at times very challenging but is very creative and exciting. The advertising companies promote all the fields of fashion that includes advertisements for clothes, shoes, purses, and high brand perfumes.

Fashion advertising is very specialized and a highly competitive area of commercial art and graphic design. People working in the industry include photographers and copy writers. These creative workers contribute to the production of advertising messages which includes shots of fashion models gracing glossy pages of the magazines ads, online and print catalogs, web pages, and department-store newspaper ads. Fashion photographers work with digital cameras and

They are in the form of print, Digital and broadcast. The print advertisement appears in many magazines and some newspapers in major fashion markets like New York City and Paris. In the field of broadcast they appear in the form of television commercials, billboards, and so on. Many fashion houses also rely on the free publicity that comes from seeing their products on celebrities and high profile individuals in the news. There is a perfect example for this, during the award seasons in the red carpet events major stars and other celebrities wear designer clothes, accessories and shoes. That way the audience and the fans of these celebrities get inspired by their fashion and are encouraged to buy clothes and shoes from that designer in order to imitate their idol. In India Deepika Padukone is one of the biggest fashion celebrities in