Color Psychology by Kendra Cherry

Many different methods are used by producers to lure target consumers into buying their product, but perhaps the most common is placing an ad in a wide-spread magazine. Often the ad producer will go to great lengths to create publicity or to sell a product, event to the extent of paying hundreds of thousands of dollars to place an ad in a fashion magazine. These ads are designed not only to get their product publicity, but also to eclipse other companies which produce clothing. The ad designer’s aspiration is to create the ad with characteristics to attract the target consumer as she is flipping through the magazine. The ad I found was a Target ad, located in Vogue. This ad uses models, text, and shock value to entice customers to purchase the featured clothing and “play with pattern.”
The first feature a customer notices when looking at the Target ad, are three women dressed in Merona clothes. One of the models is an African American woman. This makes those with dark skin feel that they can buy these clothes too. All chances of race discrimination are eliminated, and Target may be able to sell the clothes to a wider variety of women. The smiling, laid-back poses of the three models create a pleasant, attractive mood for those who read the ad. The purpose of this is to make the clothes seem more inviting to the target customers. Customers feel that if they buy the product, they also will be happy and relaxed like the models. Each of the models have brown suede shoes, yet each is a different style. Suede shoes portray comfort, coziness, and durability. When customers see the suede shoes, a feeling of relaxation and luxury engulfs them. The target customer may feel that having those suede shoes will make them fit it, but they ca...

... middle of paper ...

...t it makes the “everyday” women feel that they don’t have to be someone special to wear the featured clothes. Many women in their twenties are
The ad designer’s aspiration is to create the ad with characteristics to attract the target consumer as she is flipping through their magazine. The biggest factor which helps to leave a good impression on the potential customers are the models and the color scheme. Some of the target audience may not know that the Merona brand exists, so Target is seeking consumer awareness. Target is enticing customers by showing cute, trendy clothes along with advertising the price next to the model. Consumers may realize that they don’t have to pay a high price for something appealing, but local, generic brands may suit them just fine.

Works Cited
Cherry, Kendra. "Color Psychology." About.com Psychology. N.p., 2013. Web. 27 Jan. 2014.