Cynthia Rose, NY is a Fashion Design Company founded by and designed by President, Cynthia Rose. Cynthia’s collection of ready-to-wear and accessories is based on vintage inspired and refurbished clothing, as well as one-of-a-kind pieces. She uses only the finest fabrics found all around the world including Paris flea markets. She has a luxury price point and Cynthia Rose’s target market is women between the ages of 30 and 60. The company is very small consisting of only 6 full time employees and has been in business for over 12 years. The company is based in New York City, where all the garments are constructed. The Showroom is located in mid-town Manhattan. Cynthia works with many buyers and private clients. The collection can be found in about 5 stores nation wide and 2 overseas. Cynthia and her team are constantly building her market and branching out to new locations by adding onto her client list.
Internal Analysis and External Analysis
Strengths-
Cynthia Rose, NY is run solely out of New York City. They are a business which runs all operations with a “one stop shopping” feel. When a client comes into the showroom not only can they view and shop the collection, they can also see all fabrics that are in-house as options for their garment, be measured to insure a perfect fit, and meet with Cynthia and the assistant designer to discuss any alterations they might want done. As a luxury designer, it is very important for Cynthia Rose to meet the needs of the customer and make sure that they feel they are making a purchase that is worth while. When a customer is spending $1,000 or more on a garment they need to feel like they are purchasing the perfect piece. This is a very strong attribute of Cynthia Rose, NY. Cynthia and her...
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...s by producing more pieces. Manufacturing factories charge less money per hour if they are producing more pieces.
Cynthia also has an opportunity to expand the line of jewelry. Right now this is an area that is very strong and if it continues to grow it will help to make the company an even stronger competitor in the industry. Recently Cynthia Rose added a selection of jewelry to her showroom. The first appointment she had in the showroom with the jewelry she had 3 sales.
Conclusion
Cynthia Rose is growing rapidly where it is. With a good team of people continuing to push the company it will continue to be profitable. If they take the necessary steps to resolve the company weakness they will do even better. Within the next 5 to 10 years Cynthia Rose can be a leader in luxury fashion and jewelry. Cynthia Rose has the potential to be a name that everyone knows.
Karolina Swietoniowska, the young, youthful, educated and passionate owner of Korra dancewear has been in business, trying to live her dream of designing dancewear clothes for the past three years. Sales have been however very slow for her, given that she had other priorities to take care of, she is now looking to improve her position as a businessman and increase her scale of business and expand and grow. Capital and experience constraints have been pulling her down and she is struggling to make her mark on the market. There are other very strong competitors in the market, functioning with very different
...hasnt happened yet it would be very benacfial for her compnay. She works well alone and it has gotten her very far a a young estetician. her customers are great and expanding her services would also wrk in her favor and allow her regualars to try something new. Advestising could help her company grow but it might not help since she is the only one performing services.
Now she had became an entrepreneur, she had took a whole lot of risks in order for
Lowe’s Companies, Inc. is the fourteenth largest retailer in America, and overall the world’s second largest home improvement retailer. They are the 108th ranked corporation on the Fortune 500 top corporations list. With an impressive in store stock of 40,000 home improvement items on hand, ranging from lumber to Home décor items, plus an additional 400,000 home improvement items available through a special order program. Lowe’s provides a onetime stop for all home improvement needs, for both the Do-It-Yourselfer, and the ever-expanding market of the Commercial Business Customer.
... fashion industry. I believe through all of their marketing tactics and great leadership they will continue to thrive. Although I am not a customer of the brand, I have found great interest in completing this product to explore and expand and broaden my fashion in the brand. The company has had consistent sales increase and if it continues to utilize its business plans wisely, I believe it will continue to increase.
The Stefani B Collection should come up with a segmentation process. The following factors that should be in the process contain the following: sustainability, measurability, accessibility, serviceability. Sustainability is about ensuring a large enough customer base to make sufficient sales and profit. The brand should also consider the potential for future growth. It is important to connect with the customers, having a variety of merchandise that keep customers interested. Next, measurability is thinking of the store’s size and buying power. An example of this would be thinking of a high school coming in to match jewelry with their prom dresses; how many high school seniors attend that school or what is the average income of families
She transformed traditional, functional country garments into new luxury items, all beautifully tailored and beautifully made in the finest fabrics.
Mary Kay Cosmetics is a company known for providing women with exceptional opportunities for professional achievement and economic success and rewarding women for their success. Mary Kay Cosmetics uses several programs to motivate, recognize, and develop its beauty consultants, which include recognition in a monthly magazine, annual events, gifts and prizes and most importantly, financial incentives. At the heart of the financial incentives Mary Kay provides is the three car programs offered to beauty consultants at different stages of their career. The car programs have proven to be effective motivators; however the costs to the company have skyrocketed as the number of car winners as a percentage of beauty consultants has doubled, despite increases in program qualification requirements. The VIP car program is the main cause of concern for May Kay because of the large number of leased VIP cars, high interest rates and insurance premiums, and large losses on cars in service for short periods of time. Mary Kay's top management is now faced with finding a solution to rising program costs of their powerful incentive plan while maintaining sales force moral and motivation. The key issues that must be considered in finding a solution to the high costs of Mary Kay's Marketing Plan are how beauty consultants will respond to changes in the incentive plan and how implementing the necessary changes will affect the sales force.
For Mr. Lauren, the starting point is always his concern for quality and attention to detail, while the creative drama comes from his own romantic sense of elegance and reverence for authencity. Always true to his own purely American vision of fashion, his products are nearly as diverse as the country that inspires them. He designs a wide range of products, including menswear, womenswear, boyswear, girlswear, home furnishing, eyewear, scarves, shoes, hosiery, fragrances, handbag, luggage and leather goods. And the stores that carry his products are located across the United States and around the world.
The business model that sets Zara apart from other clothing retailers is how rapidly the company changes stocks and releases new product lineups. The company averages 12-16 collections annually which equates to more than one lineup a month. Due to stock being limited and the rapid production Zara brings forth, their items are viewed as exclusive promoting further business. Their customers are happy knowing that their specific article of clothing is more “rare” due to only having an average of a two-week window to purchase the clothing. The company specifically targets current trends and has them in the store within 30 days. This maintains the brand’s uniqueness and relativity in fashion.
Designer handbags are both envied and enjoyed by women across the country. With prices ranging from a few hundred dollars to well over $15,000, handbags can be seen as a representation of wealth and social status. In 2014, handbag sales amounted to approximately 9.2 billion dollars, 30% of all revenue generated by women’s accessories (Statista). As sales increase, industry leaders, such as Louis Vuitton, Coach, and Dior, must ensure their marketing strategies attract consumers to their brand and handbag styles. Louis Vuitton, Coach, and Dior’s advertisements portray the need for prominence, autonomy, and aesthetic sensations to depict a luxurious lifestyle.
Tiffany & Company is a company that prides itself on being a classic and timeless company, but as times change so do business trends. So how has Tiffany made changes to keep what with other jewelry “chains”? I order for them to always be relevant, Tiffany has lines of “cruelty free diamonds”, they have learned to adjust to economic crises, and they use social medial to promote their product. Trends always change and Tiffany is doing a great job keeping up with them.
Being at the decisive starting point of the entire fashion chain, the fashion designer plays a vital role in their design creations, in deciding what is “in”, and as such what is the ideal in terms
From selling purely ladies’ footwear, Charles and Keith expanded their range of products to include ladies’ bags and accessories in order to cater different demands of the customers. Charles and Keith owns a team of designers that come out with new products regularly and the company has their own R&D team frequently travels to fashion cities to get in touch with the latest design and trend (Singapore Press Holdings, 2009).