Case Study Of Love Bonito

1113 Words3 Pages

Introduction
Established in 2010, Love Bonito is one of Singapore’s most successful online fashion retailer targeting Singaporean women aged 18-35. This report focuses on how Love Bonito can improve on their e-commerce strategy by looking at the best practices of other local and international fashion brands such as ASOS, Zalora, Tinsel Rack and etc.

Website Features
UX design
The website is easy to use, allowing consumers to sort the clothing by categories, price, sizes and stock availability. Love Bonito can consider adding in filter functions based on colour and price range like ASOS, to make it easier for consumers to navigate through the site and search for the items that they’re looking for.

The biggest trigger …show more content…

To counter this, Love Bonito could assign staff to regularly look through and attend to the reviews section. Whenever a negative review appears, the staff can then help to resolve the problem at hand, which would increase the credibility of the brand and solve potential issues that might deter customers from returning.

Product Recommendations
Love Bonito should also have a product recommendation section to upsell other items which increases sales. This is also in consideration that her local and international competitors have already adopted it and Love Bonito shouldn’t be lagging behind.

ASOS promotes other items the customer could buy to match the clothes that they had purchased through the ‘Shop the Look’ section. It is useful as the shopper can already see the items fit well on the model and do not have to worry about mismatching her outfits. Also, she can easily add all the relevant items to cart without having to surf to the various product …show more content…

This generates brand awareness as their friends on social media would see the photo and may subsequently want to buy that outfit as well. Featuring social media influencers wearing Love Bonito’s outfits can also achieve the same effect. By posting photos of influencers or customers on Love Bonito’s Instagram, it not only serve as a positive user-generated review for potential customers but also creates a sense of friendliness within the brand.

Social Publishing
Through their section ‘Forefront’ and their YouTube channel, Love Bonito publishes content that their target audience might find useful or interesting such as make-up tutorials, fitness videos and fashion features. At the end of each editorial, they have a function linking shoppers to products that were featured or they might be interested in based on the feature they were reading.

Locally, Love Bonito differentiates herself by having this added engagement with their customers in comparison with other e-commerce. Majority of the fashion e-startups do not have this feature. While others like Dressabelle and Tinsel Rack do have it, it wasn’t as comprehensive as compared to Love Bonito’s. Both sites only have text-based posts whereas Love Bonito does features on YouTube too. Also, both sites seemed to be just starting out with this feature, with very little posts

Open Document