Online Presence And Online Restaurants

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Online Presence
One of the most powerful tools the restaurant industry is beginning to make use of is having an online presence via websites, social media, and advertisements. In today’s day and age, the Internet is widely used and dependent on to complete everyday task, resulting in many hours at a time being spent on the Internet. Rather than a restaurant depending on physical advertisements; billboards, newspapers, or coupons, they make use of virtual advertisements via the Internet as it is more efficient and cost saving.
Online presence has become a virtual maitre’d for restaurants, as it welcomes guest before they step foot into the restaurant. Developments in the social marketing industry help restaurants gain a “fan” or “follower” base, by reaching out to tech-savvy customers who rely on social media to make dining choices. Having this online presence is easy, but what is important are the techniques and information used to advertise and promote the establishment. Jordan Melnick explains, “gaining access to consumers as they go about their daily lives is a marketing holy g...

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