A Rhetorical Analysis Of Maybelline's Print Advertising

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Everyone wants mega plush eyelashes with mega volume. In this print ad, Maybelline New York uses bright colors, a supermodel, and bold print to draw in their target audience and to promote their mascara. This ad is very bright with color; the main colors used are turquoise and magenta with hints of white and black. The ad is set up by having supermodel Christy Turlington as one of the main focuses of the page. The second main focus of the page is the product that Maybelline is trying to sell which is, ‘the MEGA PLUSH VOLUM’ EXPRESS’ mascara. They also use bold words like, “MEGA” and “PLUSH” in all caps. Also, they placed facts and stats about their product at the bottom half of the page. The magazine “Real Simple” is where this ad was displayed. They placed Maybelline’s ad in this magazine because they are both targeting the same audience. Both the magazine and Maybelline …show more content…

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They use logos by stating facts about “the MEGA PLUSH VOLUM’ mascara.” The main fact that stands out the most is that their new formula is a gel-mousse that has 40% less tough waxes. By stating this fact, they are showing the consumer that eyelashes are very fragile and can fall out easily with harsh products. Maybelline put this fact in to make people think of what is actually being put into other mascaras. They are also comparing this certain mascara to other mascaras, even their own. Some more helpful information about the mascara is that it’s “never brittle or flaky” because it is a gel mousse formula. This catches peoples eye because some mascaras do get flaky and brittle. They are using these facts to show people how their product is better than the others out

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