Everyone wants mega plush eyelashes with mega volume. In this print ad, Maybelline New York uses bright colors, a supermodel, and bold print to draw in their target audience and to promote their mascara. This ad is very bright with color; the main colors used are turquoise and magenta with hints of white and black. The ad is set up by having supermodel Christy Turlington as one of the main focuses of the page. The second main focus of the page is the product that Maybelline is trying to sell which is, ‘the MEGA PLUSH VOLUM’ EXPRESS’ mascara. They also use bold words like, “MEGA” and “PLUSH” in all caps. Also, they placed facts and stats about their product at the bottom half of the page. The magazine “Real Simple” is where this ad was displayed. They placed Maybelline’s ad in this magazine because they are both targeting the same audience. Both the magazine and Maybelline …show more content…
are targeting all women who like to wear makeup, and/or women who want to have voluminous eyelashes. Maybelline is targeting people who can spend hours sitting in their room practicing make up techniques. People who in their free time, can lay in bed for a really long time just looking at new makeup products to test out. And lastly, people who can take forever in a makeup store just to pick out one product as simple as mascara.
By examining Maybelline’s print ad, we can see that Maybelline effectively uses all three rhetorical appeals to draw people into their ad by establishing trust with a supermodel, using facts about the product being sold, and playing on emotions with colors and feelings. There is one specific way that Maybelline uses ethos in their print ad. Maybelline uses Christy Turlington as the main face for the product that they are trying to sell. In the ad, Turlington is the center of attention. The use of her face as front and center is effective because she is known and looked up to among a lot of people. According to New York Times, Christy Turlington was one of “the first fashion models to challenge the celebrity of movie stars,” (Galanes, 2015, para 1); she is very well known for her beauty. She hit a career height in 1994 (Galanes, 2015, para 3). So, by this you can tell she has been looked up to since she was 22 years of age. In the ad, she is wearing little to no face makeup and nude lipstick so the main focus is on her eyelashes. The reason being is because they want to show how well the product works. The use of Turlington establishes trust because she was one of the first actual models that wasn’t also a movie star. The Maybelline ad also uses the rhetorical appeal of logos.
They use logos by stating facts about “the MEGA PLUSH VOLUM’ mascara.” The main fact that stands out the most is that their new formula is a gel-mousse that has 40% less tough waxes. By stating this fact, they are showing the consumer that eyelashes are very fragile and can fall out easily with harsh products. Maybelline put this fact in to make people think of what is actually being put into other mascaras. They are also comparing this certain mascara to other mascaras, even their own. Some more helpful information about the mascara is that it’s “never brittle or flaky” because it is a gel mousse formula. This catches peoples eye because some mascaras do get flaky and brittle. They are using these facts to show people how their product is better than the others out
there. The last rhetorical appeal that Maybelline uses is pathos. There are two ways that they use this appeal. The first way is that Maybelline is playing into envy/jealousy. They display a beautiful supermodel with very voluminous and long eyelashes. This makes people envious of Turlington because the consumers want their eyelashes to look like her’s; this also makes people jealous of how good she looks because of this mascara. Some people may think, “this mascara makes her eyelashes look like that, so it can make mine look like that also.” The second way that pathos is exercised is with the use of colors in Maybelline’s ad. The colors of the “night life” of which the background is, are the contrasting colors of the mascara. The colors of the mascara are a bright turquoise and dark magenta. Colors play into emotions, especially these. According to the Quarterly Journal of Experimental Psychology (2006), many tests were performed to show that brighter colors link to happiness. The colors effectively draw you in because they are bright and pop out at you (Nele, 2015, para 5). By reviewing Maybelline’s mascara print ad, the consumer can see that Maybelline effectively uses ethos, pathos, and logos by using a trusted supermodel, facts about the product, and emotional appeals and colors. Maybelline used effective ways to get people drawn in to their ad and to promote their product. By using the supermodel, Maybelline knew that people looked up to her and trusted her. Maybelline also knew that using facts about their product would have people concerned about other products. Lastly, they knew in fact that the use of Christy Turlington would form jealousy and the use of color would appeal to peoples’ emotions. As the target audience, people feel that this ad might make you want to purchase this product, just to see if their eyelashes would really have mega volume and look mega plush too.
Logos is one of the three parts of the rhetorical triangle. In the Chick-Fil-A commercial the message that the cows are portraying is “Eat mor chikin” (cow campaign). The reason why the cow wants the audience to eat more chicken is because in their mind if people “eat more chicken, they will in turn not be eaten. (Meet the cows behind Chick-fil-A 's most successful campaign). The cows don’t necessarily show that they have emotions because they are supposed to be “fearless cows” (cow campaign) but if you connect the dots from my point about how it’s ironic to have a cow as the main character for a Chick-Fil-A commercial to the other point about the message “eat mor chikin” and to my last research point about why the cows want the audience to eat more chicken, then you would realize that they do have emotions. The literary term for emotion that appeals to the audience is called pathos. Pathos is the second part of the rhetorical
Many people today enjoy a piece of gum to have refreshing breath and keep our teeth healthy. Extra-Origami commercial ties in the love a father has for his daughter while she is growing up until she is packing for college. Extra develops its idea of it being long lasting gum by comparing it to a father figure who is dependable and always there for you. The company has established its commercial through the rhetoric devices of ethos, pathos and logos. This advertisement attempts to persuade families who value their relationships to buy Extra gum through the story of a father and his daughter.
Persuasion is found all around us there is always someone trying to persuade you into doing something. For the Nabisco’s Oreo Commerical they are trying to persuade you to buy their cookies. To get their viewers to buy their product they use rhetorical principles. Within the Oreo commercial they use a question which do you like better, the cookie or the cream. The 2013 Super Bowl Oreo Commerical is effective for all ages of viewers.
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
This advertisement appears in the Seventeen magazines, whose readers range in age between thirteen and twenty-five. The visual shows a young, blonde, Caucasian female who is attracting the readers to the COVERGIRL™ product. Placing this sort of ad in the Seventeen magazines is appealing to most young women due to the beautiful celebrity, Taylor Swift, who uses the same product. Also, the colors used, such as the pastel pinks, draws in the reader since they are very feminine colors. Finally, the product itself is appealing to the audience of Seventeen because younger women like to look their best, and to do that, lip-gloss is a handy accessory.
Victoria’s secret is an enormous empire consisting of different kinds of merchandiser sold in the s store from, lingerie and beauty products and dorm products. Through the years its popularity has increased among young teens and adult women in a significant level and along with this their marketing methods. The commercial being analyzed for this paper is the 2013summer ad.
Creators want their commercials, tv shows, movies or articles to draw the audience in. They strive to get your attention using ethos, pathos and logos. A Nike commercial with LeBron James as the star did just that. The commercial about following through with your dreams and becoming big out of nowhere is spine chilling and inspiring.
Does sex sell? The Mr. Clean “Cleaner of Your Dreams” commercial aired February 5, 2017 during Super Bowl Sunday must have someone in the big office who seems to think sex does sell even everyday household cleaning products. It is common knowledge that any commercial aired during the Super Bowl will cost you a pretty penny. Paying for a spot during the Super Bowl guarantees a huge coed audience consisting of a wide range of couples that live together, which seems to be the targeted demographic of the Mr. Clean commercial. The commercial would appeal mostly to the partner who handles most of the cleaning responsibility, but the commercial slightly targets the slacking partner by giving them a little hint of the rewards to come for a job well done. Mr. Clean cleaning throughout the house may show the slacking partner in the relationship how they might appear to their significant other while cleaning and using different Mr. Clean products to help get the job done. The Mr. Clean commercial uses ethos, logos and pathos in very surprising stimulating way.
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
This is a compare and contrast rhetorical analysis paper focusing on a print billboard advertisement and television commercial. The billboard advertisement is centered on a smoking death count, sponsored by several heart research associations. In addition, the television Super Bowl commercial illustrates how irresistible Doritos are, set in an ultrasound room with a couple and their unborn child. The following paragraphs will go in depth to interpret the pathos, logos, and ethos of both the billboard and the television advertisements.
Companies have rhetoric in their advertisements. The goal is to persuade a watcher or listener into believing that their brand of a certain product is the best. This in turn will make people want to buy the product. When it comes to advertising for a product, the majority of people see it as a concept that is both simple and harmless. As Chidester points out, through the eyes of popular culture as religion, the product associated with the advertisement is considered to be a fetishized object.
Nike, the cost for a certain logo on your clothing, this might be worth it for some while for others, not even a chance. Nike is known worldwide for their athletic clothing and shoes. But is the price of a 20 dollar headband or a 200 dollar pair of shoes with it for you?
Catchy jingles are what persuades consumers to buy more and more products that they hear about every day. This concept has been around for years and the Coca-Cola Company is no stranger to it. Back in July of 1971, Coca-Cola released the commercial, “I’d like to Buy the World a Coke” that sent their customers into chaos with over 100,000 letters being sent to the company asking for more. This leaves many people asking: how did this one commercial have such an impact on the audience? And what did Coca-Cola use that drew so many people in? Here we will discover the method behind what is “I’d like to buy the World a Coke.”
Nike, the Greek goddess of victory. An appropriate name for a company that was ranked #2, by Forbes, as one of the world’s largest apparel company. Since its inception 53 years ago, Nike has made a name for itself in the world of athletic apparel and footwear. Over the years, Nike has become a household name with much of its success attributed to its slogan “Just Do It.” The company was originally targeted toward male athletes involved in competitive sports but has since broadened its audience toward fitness “lovers” of all ages, genders and activity levels. Nike is known for its sponsorships of popular athletes, like Michael Jordan, Cristiano Ronaldo, and Serena Williams. In a commercial Nike released called “Come Out of Nowhere,” Lebron
For Maybelline’s price they offer low competitive While stating in text the lipstick is truer and crisper from their rich pigments and creamier and more sumptuous feel from their nourishing honey nectar. The consumer can actually read those objectives off the advertisement. For a visual aspect you can physically see a flower dripping nectar onto the lipstick, as the lipstick glistens. In addition, the consumer can also see a beautiful model wearing one of the shades of pink to see how rich the lipstick really is. CoverGirl uses both verbal and visual messaging to accomplish the advertiser’s marketing objectives.