intention of customers. 2.10 Conclusion Based on the literature described in this chapter, three hypotheses had been developed for testing in this research. Hypothesis one was related to eco-labeling and its relationship with purchasing intention of customers. Hypothesis two was related to green packaging and branding and its relationship with purchasing intention of customers. Finally, hypothesis three were related to the relationship between green advertising and purchasing intention of customers
And the labeling process is a very fast operation, which means that the lead time will not be so much increased. And with respect to the contamination risk of semi-finished meat product, postponing the labeling are low in risk. Thus, the feasibility of using postponing the labelling operation is very high. However, comparing with the current situation, the
Environmental Policies in the US, Ethical Issues in the Packaging Practices Environmental conservation is a major challenge for businesses today. This is because environmental measures are often regarded as measures that reduce profitability of an organization. As a result of this, ethics are introduced to ensure that a business is doing what is right all the time. These ethics become fundamental elements in defining what is moral and what is legal because a legal action does not necessary imply
both cases, it has been a strong combination of brand identity and well-considered packaging, which have put them at the forefront of their respective markets. This paper argues why both brand identity and packaging are vital to a successful marketing strategy, and that they are more powerful intertwined, than as two separate elements. While people have differing opinions on what the relationship between packaging and brand identity is, it is clear that most support the idea that success depends
... middle of paper ... ...ent [ONLINE] Available at: http://www.strategicinventorymanagement.com/1/post/2011/11/pursuing-sustainability-in-retail-best-green-practices.html [Accessed 07 May 2014]. • Sustainable Packaging Coalition (2011) “Definition of Sustainable Packaging” A project of GreenBlue [ONLINE] Available at: http://sustainablepackaging.org/uploads/Documents/Definition%20of%20Sustainable%20Packaging.pdf [Accessed 07 May 2014]. • The Australian Computer Society (ACS), 2012, code
organization especially the concern over environmental impact of packaging. Plastic waste problem becomes a momentous issue globally (Hawkins, 2011). Many leading businesses have tried to develop new approaches in producing green packaging or named as Design For the Environment (DFE) approach (Hauschild et al., 2004). Namthip drinking water has rebranded itself and launched new slogan, ‘Namthip Thinking Water’. The claim on its green packaging is that eco-crush bottles will help saving the environment
JOURNAL 1 Effect of packaging systems on shelf-life stability of Thai-style fried rice crackers. Namsai et al. (2008) conducted a study to show the effect of packaging condition on shelf-life stability of Thai-style fried rice cracker. Two types of packaging materials used are oriented polypropylene and linear low density polyethylene (OPP/LLDPE) plastic bag and laminated multilayer metalized (MET). Four conditions; none, oxygen absorber, desiccant and the combination of oxygen absorber and desiccant
responsibility is assigned to the division’s Research and Development Group: Mike Richards, the project scientist who developed the product, is assigned responsibiliy for project management. Assistance will be required from other parts of the company: Packaging Task Force, R & D Group: Corporate Engineering: Corporate Purchasing: Hospital Products Manufacturing Group: Packaged Products Manufacturing Group. Mike was concerned about the scope of the project. He knew from his own experience that a final
INTRODUCTION Packaging is not itself a product but a mode of transport and protection for other products. Companies choose the best packaging option for their products with the primary aim of keeping transport costs to a minimum and delivering their products to the customer with minimum or no damage. The main purpose of packaging are to hold its contents securely to prevent leakage and breakage, to protect the foods from different hazards like germs, heat, moisture loss or moisture pick up, etc
Background and Orientation The most basic explanation found for packaging is “materials used to wrap or protect goods.” however today that definition has expanded based on the development of packaging through the years. The Oxford dictionary describes packaging design as the “science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use” According to researches packaging has progressed from containers provided by nature, to the more complexed use of materials
2.2.2.2 Objectives of Packaging Packaging and package labeling have several objectives[17] They include functions like physical protection, barrier protection, containment or agglomeration, information transmission, Marketing, Security, Convenience and Portion control. Despite all functions, however, this study is concerned with two functions, namely marketing and convenience. Marketing in a sense that packaging and labels can be used by marketers to encourage potential buyers to purchase a product
Introduction of Packaging Design Packaging refers to the container or wrapper that holds the product or group of products. Most commercial packaging has two basic functions: to protect the product from damage during delivery, and promote products to end users. Some common types of carton packaging, including shipping, containers for industrial goods, and bags, boxes, cans, and other shareholders for consumer products. Packaging is very important for both seller and buyer of the product. It can prevent
2.2.4 Product label packaging Labeling provides information regarding the product category, the products’ ingredients, and product instructions. Consumers when making their mind whether to buy or not to buy a product they are guided not just by the taste, but also some other extrinsic factors such as, brand awareness, labeling, price and origin. When branding your company or service, it’s important to tell a unique visual story. That’s why it’s good to create a label which can excite your clients
line decision and product mix decision are three ways of product decision. A.) The Individual Product Decision Individual product decision include five part about decision making about product. These parts are product attributes, branding, packaging, labeling, product support services. 1.) Product attributes Product attributes mean specialty to product in terms of different ways such as product quality, design, features. These ways play critical role about product sales and positive feedback from
1.1 Issues affecting packaging research and development Food packaging is one of the networks involved in the production of food products. Income good packaging is greatly influenced by the factor of safety of food and consumer acceptance. In recent years, food packaging has gone through several phases of development and significant changes. Modern society is now aware of the change and the willingness to use modern technology packaging. This modern packaging technology using a variety of alternative
Hazardous waste is the waste that poses substantial or potential threats to health or the environment a hazardous waste is a waste. The properties of the hazardous waste are very dangerous and capable of harming human and as well as the environment, in order to protect the human as well as environment we have to develop a regulatory framework capable of ensuring adequate protection, Making this determination is a complex task that is a central component of the hazardous waste management regulations
Shape and size. The shape and size of the packaging should correspond with the shape and size of the product within. Fitbit utilizes a clean, clear plastic rectangular package to carry its products. The package contains inserts to hold the product in place. This creates a display for consumers inviting them to peer in and see the product while also reading about its features below. It can be compared to a museum exhibit that puts a work of art on display while explaining the showpiece below in a
the information given on labels and packages. In general, labels must be accurate, and they must specify the raw materials used in the product. There are four acts that have to do with labeling and packaging such as, the fair packaging and labeling act, the energy policy and conservation act, the nutrition labeling and education act, and the patient protection and affordable care act. In the
differing brands all screaming for consumers' attention. Whether a product is new or long established, brand building here must create trial and reinforce existing consumer relationships by advancing the product's positioning. In this environment, labeling has to work harder than in any other consumer product location. It is all about shelf appeal and the ability to communicate product attributes. This is a difficult challenge by itself but added to this is the fact that according to industry sources
In Lee Ann Fisher Baron’s “Junk Science,” she claims that the “food industry with the help of federal regulators” sometimes use “[a science that] bypasses [the] system of peer review. Presented directly to the public by…‘experts’ or ‘activists,’ often with little or no supporting evidence, this ‘junk science’ undermines the ability…[for] everyday consumers to make rational decisions” (921). Yet Americans still have a lot of faith in the U.S. Food and Drug Administration (FDA). According to a 2013