Background and Orientation The most basic explanation found for packaging is “materials used to wrap or protect goods.” however today that definition has expanded based on the development of packaging through the years. The Oxford dictionary describes packaging design as the “science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use” According to researches packaging has progressed from containers provided by nature, to the more complexed use of materials and process providing a change to what is displayed on the grocery shelves today. Several factors contributed to the reason for packaging of which included, competition in the marketplace as well as shifting lifestyles, as the market of goods grew, consumers went from purchasing goods they needed to selecting a product based on the unique design and label to decorate their counter tops, making consumer choice a very large factor in packaging. Need for the study “Reality is merely an illusion, albeit a very persistent one.” ~ Albert Einstein There is a wide variety of opinions about how and why perceptions are formed, however the most basic result is that perceptions are a form of stereotyping, which is used to recognize what our brain wants to see. These perceptions can enable us to automatically draw up conclusions which may or may not capture the truth of the situation On a day to day basis we make these conclusions when picking up an item on a shelf, we base our opinion on the design of packaging rather than its contents, raising the question weather or not the society we live in has made us change our shopping experience to buying what we want based on what we see, to what we actually need. (Marc Barros 2014) Purpose an... ... middle of paper ... ...es into buying an item. Glossary of terms Packaging design- Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation Aesthetics- A set of principles concerned with the nature and appreciation of beauty, esp. in art. 4 References Understanding Consumer Buying Behavior offers consumers greater satisfaction. Available:http://www.udel.edu/alex/chapt6.html Accessed: 2 April 2014 Time Available: http://content.time.com/time/magazine/article/0,9171,1653659,00.html Acessed: 6th April 2014 MARC BARROS. Available:http://marcbarros.com/ Accessed:2nd April 2014 International Journal of Design. Available:http://www.ijdesign.org/ojs/index.php/IJDesign/article/view/535/272 Accessed: 2nd April 2014
The protective packaging industry can be segmented three ways by use: positioning, block, and bracing; flexible wraps; and void fill. Coated (e.g., AirCap) and uncoated air bubble products serve the flexible wrap and void fill markets (refer to Glossary). The flexible wrap market, which dwarfs void fill as measured by annual sales, is of primary concern to Sealed Air and will thus constitute the focus of this report.
Pillow favor boxes packaging is an essential in packaging in many perpendicular markets, such as stores, retail, and pharmaceutical. Pillow favor packs and containers are often utilized for cereals, liquids, nutraceuticals, toys, powders and much more. This type of packaging allows many advantages. The bottom seal, top seal, and back seal keep cooking products well preserved and fresh. Also, more product can be placed in a pillow boxes using less film. Pillow boxes packaging come in a big spacious of styles, such as hanging, re-sealable and stand-up. The possibilities are just about unlimited for manufacturers, and corporations can get a complete package that is shelf-ready. In a nutshell, the advantages of pillow boxes packaging
Stereotypes play an important role in today's society and particularly in Propaganda. According to the Webster's Dictionary stereotyping is defined as a fixed conventional notion or conception of an individual or group of people, heldby a number of people. Stereotypes can be basic or complex generalizations which people apply to individuals or groups based on their appearance, behaviour and beliefs. Stereotypes are found everywhere. Though our world seems to be improving in many ways it seems almost impossible to liberate it from stereotypes.
Under transportation there is lot on physical aspects involved, hence the packaging is critical due to the sensitivity of the products to be transported, even though there are some cost implications involved. OBW has contracted the supplier
According to Rita package attracts consumer’s attention to particular brand, enhances its image, and influences consumer’s perceptions about product. Also package imparts unique value to products, works as a tool for differentiation, i.e. helps consumers to choose the product from wide range of similar products, stimulates customers buying behavior. Thus package performs an important role in marketing communications and could be treated as one of the most important factors influencing consumer’s purchase of package, its elements and their impact on consumer’s buying behavior became a relevant
In determining the method of packaging a product, usually the most important aspect is that it serves as a container that will contain and protect the product to be safe and not damaged. However, at the same time, the packaging should also take into consideration several other aspects as well as acts such as:
The product is packaged in a tube with a cardboard box for physical protection. According to Lamb et al (2016), one of the major functions of packaging is to protect the product from damage during delivery (p. 130). The cardboard packaging can be recycled which can reduce the pollution to the environment. Furthermore, the product information will be on the package, such as the brand name, logo, integrity, instruction and barcode number.
The importance attached to packaging cannot be underscored by anybody. Companies use packaging as a marketing strategy and marketing is branded with frequent cases of unethical practices. Customers are always very cautious when dealing with marketers. It is because of this reason that over the time ethical packaging has been evolving and attracting attention from different government authorities for regulation. Nevertheless, businesses that are committed and have cultivated a deep culture of good ethical packaging practices continue to enjoy the benefits of ethical packaging.
To sum up, product packaging is one of the dominant factors in determining consumer satisfaction and corporate success. According to Lee and Lye (2003), “Product packaging also plays many other basic roles in protecting products in relation to containment, transportation, storage and information display.” (p. 1000). As there are growing concerns of consumers on packaging issues, manufacturers should definitely include packaging design process during production.
Packaging refers to the container or wrapper that holds the product or group of products. Most commercial packaging has two basic functions: to protect the product from damage during delivery, and promote products to end users. Some common types of carton packaging, including shipping, containers for industrial goods, and bags, boxes, cans, and other shareholders for consumer products. Packaging is very important for both seller and buyer of the product. It can prevent damaged, broken, tampering or theft; increase in use or storage facilities; and making products easier to identify. A significant increase in packaging can also create a "new" product to develop ways in which it can be used, and thus the market
By reducing the amount or changing the shape and size of the packaging you are using, you can carrying more product — saving you both time and money.
An observational study was conducted on consumer attention to see if a correlation existed between the brands displayed on supermarket shelves and the interplay between in-store and out-of-store factors. It concluded that the display and arrangement of products, also known as facing, positively affects consumers who value brand and low-prices. Furthermore, the attention getter items were not always necessary enough to increase the sale items at supermarkets.3,4 The items that receives the most attention are placed on top and middle shelf rather than the bottom shelf. The top shelf items were mainly reserved for brand named items. In conclusion, the study emphasized that product placement within the shelf and display positively affects consumers purchase.3,4
So the packaging is the way to save the environment of a country from the pollution, and also to have a country that is clear and clean from the pollutions that will be made by the peoples, also the other things that are not pollution should packaging them to make the places free and not to hold on places for the things that had benefits for us, by the way according to Juliette Jowit (The Guardian, December 29, 2011), five hundred of the Christmas accessories lights and at least twenty five millions plastic bags of food and swee...
Active packaging can be defined as a system that modifies the environment inside the food package thereby altering the state of the packaged food system and its headspace to enhance its quality by extending shelf-life, enhancing the sensory qualities, and maintaining the microbial safety [8, 16] Some of the active packaging systems include O2 or CO2 scavengers, ethylene and moisture absorption systems, CO2 or ethanol emitting systems, and antimicrobials antioxidants releasing or containing systems [9]. Materials like ascorbic acid, photo-sensitive dyes, iron powder, are packed to scavenge oxygen and thereby to prevent the growth of aerobic bacteria and moulds
Selection of appropriate design on the product are liable. packaging is important because in order to promote and inform. use graphic in the packaging is very important to convey the message about the product. without design on products, all items will look the same.