Food packaging should protected the results from an external Link factors such as a dust, the microbes and tampering. However the, plastic packets or containers can lose shape, crush or break under the weight and the split easily during the transportation. If the of plastic equipment’s users may not have the proper attitude of IT will lack the sufficient in in resistance to heat and can to spoil the food items. Plastic draws the dust. And plastic packaging is not always an airtight - of IT can allow the gases and water Vapor in and out, which will affect the freshness of the food item is or easily contaminate of IT.
The packaging can play an important role in reducing the security risks Index of the shipment. Packages can be was made with improved sabotage resistance to to deter tampering and also can have a tamper-evident features to help indicate those tampering. Packages can be the engineered to help reduce the risks of package pilferage: Some
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Selection of appropriate design on the product are liable. packaging is important because in order to promote and inform. use graphic in the packaging is very important to convey the message about the product. without design on products, all items will look the same.
I have an opinion environment that we the competitive in the brand is highly complexes and are therefore filled with numerous challenges. But the one problems which one consistently see the lack of powerful creative vision. When this does not apply, the effectiveness a final settlement may suffered. At a later stage executional, another challenges of is the wish and request to put too much of information on of our packaging materials. Usually we'd say a lot of things from the user is interested in the auditory. The result is the information that influenced their decision to purchase a brand that is tough to find and, actually, can not be viewed. It was a classic example of less is
Have you ever thought how much research and effort a company has done to make their product appeal to you? A company will conduct surveys, record human responses to specific images, and adhere to government regulations not to mention all the different designs produced, just so that you will want to buy their product over their competitors. In Thomas Hine’s essay, What’s in a Package, Hine discusses the great length the response that a consumer should have when looking at a product’s packaging, the importance of manufactures’ marketing campaign, the importance of packages depending on the culture, then finally to why designs will change over time.
Packaging can seriously impact your sales profits, by affecting your consumer's perceptions of your brand. How does this happen? For one thing, the purchase decisions made in-store are made unconsciously, for the most part. Yes, while traditional packaging methods are betting on your consumer's use of logic, rationality and reason, eye-tracking tests have indicated another reality. What is that reality? It's that your consumers are making their purchases based on emotion and instinct.
An important tool for marketers is the product packaging. As the “Silent Salesperson”, the packaging continues to communicate and promote the product to the consumer even where there is no salesperson. But packaging also has logistical functions which includes protection, containment, apportionment, unitization and convenience. Close collaboration between the marketing and distribution functions is needed to ensure that the packaging of a product performs both its marketing and its logistical functions.
Packaging is an integral part of the food processing industry as it plays a major role in both prevention of spoilage of the food and enhancing of the marketing value of the food. Various functions of packaging are discussed in detail below.
Not only would emphasise on the variety of colours but also the packaging of the product.
Marketers assert to develop branding and packaging strategies that signify the brand’s products in a way that establishes lasting impressions in consumers’ thoughts. Because brands distinguish the many product offerings in the marketplace, brands help consumers choose between product offerings. When branding and packaging strategies clearly illustrate worthy product expectations, and products remain true to branding messages, positive consumer perceptions ensue, and brand value is strengthened.
Han, J.H., Rodrigues, T. (2003) Intelligent packaging - Innovations in Food Packaging, Chapter 9, Pages 138-155
They are essential for packaging of bread, confectionery items, all range of Farsan/Namkeen and bakery products in view of its superior properties and cost effectiveness. All these products are very sensitive to moisture and loose taste and quality within no time. Hygroscopic edible products like sugar, salt, jaggery and many other food items susceptible to moisture cannot be effectively packed in alternative materials without sacrificing the quality or cost of packaging. Over years plastics packaging have played a major role in protecting and increasing the shelf life of these products. For carrying fish, meat, poultry and other wet food products, plastic bags are most suitable and no other alternative packaging can substitute them.
Desire the display should create an impression of desirable to the customer, promoting the product & its brand.
Apart from protecting products like foodstuffs, and protecting them in transport, packaging also plays an important role in attracting customers by artistic display.
In determining the method of packaging a product, usually the most important aspect is that it serves as a container that will contain and protect the product to be safe and not damaged. However, at the same time, the packaging should also take into consideration several other aspects as well as acts such as:
Packaging means designing the container or wrapper for a product simply. However packaging is not simply like its definition and playing important role in product decision. Good packaging represent good result for firm. Interesting designing package can create majority with competitors. Firm have to attention safety, environmental concern and concept of product when they designing package.
Recommendable properties of food packaging should be safe which is non-toxic, hygienic, easy to open and reseal,
“The meaning the appearance of a product communicates helps consumers to assess the product on functional, aesthetic, symbolic or ergonomic motives” (Blijlevens, J., Creusen, M. E. H., & Schoormans, J. P. L. (2009).
Food Preservation is the ways to retain the food quality in a longer times. It is to prevent the food decomposition and fermentation. Besides that, food preservation not only to prevent the food getting spoilt in a long period of time but also preserved the colour, taste and the food nutritive value. Nowadays, food preservation has become more and more important component in the food industry as the consumers expect that able to purchase those foods that are out of season or imported from other countries. Furthermore, there are few reason why food preservation is important in our daily life such as preservation foods when they are in season it may added variety choices in our meals for example smoke meats and