Cannabis Packaging: Attractive, Compliant and Profitable Packaging can seriously impact your sales profits, by affecting your consumer's perceptions of your brand. How does this happen? For one thing, the purchase decisions made in-store are made unconsciously, for the most part. Yes, while traditional packaging methods are betting on your consumer's use of logic, rationality and reason, eye-tracking tests have indicated another reality. What is that reality? It's that your consumers are making their purchases based on emotion and instinct. More importantly, the decision to purchase is done subconsciously. This means that the majority of the time, your consumer is not even aware of their decision to buy or not to buy your product. In fact, …show more content…
Attractive Appeal & Get Attention– Here you can be as innovative, artistic and creative as you want, within the limits of compliance laws, of course. Create a theme with pictures and colors that take positioning into account. For example, if you want your product to be perceived as jovial and festive, then you'll want to think about using bright colors and images of people laughing or smiling, perhaps. Your goal is to get your consumers to not only notice your product, but to also trigger positive emotions of trust and loyalty. You want to think outside of the box and see if you can come up with unique and interesting ways to catch attention. Study some of your competitors, especially the ones that are thriving. What kind of packaging are they using? Test out some of their products, and note down your feelings. Look at products that you use and love. What drew you to the packaging? A good example of great product packaging is Magnum Ice Cream. The white chocolate flavor comes in black and gold packaging, radiating emotions of prestige, stability and power – all that from just ice …show more content…
You have the container that protects and houses the product, the outer packaging and the shipping container, also known as the master carton. Your product packaging should consist of: 1. Product container – plastic case, cardboard box, bottle, etc. 2. Outer packaging – this holds your product and displays information about it. 3. Inside protective material – foam, plastic, bubble wrap, etc. 4. Label Information – may include logo, sales copy, product name, company name, price, awards, testimonials, ingredients, warnings, UPC code, instructions, etc. 5. Master carton – holds and protects quantities of product. Make your packaging easy to transport and carry. 6. Shipping Information – printed on shipping container and can be company name, handling instructions, product weight and quantity,
Have you ever thought how much research and effort a company has done to make their product appeal to you? A company will conduct surveys, record human responses to specific images, and adhere to government regulations not to mention all the different designs produced, just so that you will want to buy their product over their competitors. In Thomas Hine’s essay, What’s in a Package, Hine discusses the great length the response that a consumer should have when looking at a product’s packaging, the importance of manufactures’ marketing campaign, the importance of packages depending on the culture, then finally to why designs will change over time.
The protective packaging industry can be segmented three ways by use: positioning, block, and bracing; flexible wraps; and void fill. Coated (e.g., AirCap) and uncoated air bubble products serve the flexible wrap and void fill markets (refer to Glossary). The flexible wrap market, which dwarfs void fill as measured by annual sales, is of primary concern to Sealed Air and will thus constitute the focus of this report.
The packaging aspect involves gathering the communication materials, combining them into one package, and distribution. The materials can be used by employees to answer some basic questions they may have. If their questions can not be answered, they are encouraged to contact the human resource department (of Capital) or Arbor.
A food label is a source of advertising a food product. Manufacturers try their best to make their product food label as attractive as possible, by using bright colours, bold text, food claims, and a lot of information. Too much information on a food label might have caused a lot of painful headaches for consumers; but it's all worth it, due to many health and nutrition problems. By law, manufacturers must abide by the standard code terms of what is put on their food label. By this, a food label must have no false claims or information, be in English and legible and easy to see. Also must contain a barcode, name of food, list of ingredients in descending order of weight, net weight, any additives in the food, country of origin, use of imported ingredients, name and address of manufacturer, date marking and nutrition panel if any claims are made.
Packaging is an important aspect in marketing and transcends all products regardless of size, market and other aspects in marketing. While packaging in literal terms refers to the technology used in enclosing and protecting products during distribution, sales or storage, the meaning goes beyond this when dealing with products such as vehicles. Considering that buyers make purchase decisions on what they see, packing plays a significant role in such decisions. However, in motor vehicles, packing comes in a different perspective because unlike a smart phone, a car cannot be packed but is displayed in areas such as show rooms. This does not mean vehicles do not get ‘packaged’ because it comes in the form of attractive and functional features (Chuwiruch, Jhundra-Indra and Boonlua, 2015),
...an, K. S. (2000) How Packaging Shapes Brand Identities, Boxboard Containers International. (pp. 18, 19)
Promotion. Finally comes promotion - informing the customer on the qualities and advantages of the product so that the potential buyer learns about the product, prefers it to those of the competitors, and has an opportunity to buy it at some place.
The product is packaged in a tube with a cardboard box for physical protection. According to Lamb et al (2016), one of the major functions of packaging is to protect the product from damage during delivery (p. 130). The cardboard packaging can be recycled which can reduce the pollution to the environment. Furthermore, the product information will be on the package, such as the brand name, logo, integrity, instruction and barcode number.
Consumer Decision Making Process A key factor in successfully marketing new/existing products or implementing a product Extension is a thorough understanding of the motivation, learning, memory, and decision Processes that influence consumers purchasing behavior. Consumer purchasing behavior theories have found their way into managerial decision making to help companies more effectively develop and launch new products, segment the market, determine market entrance and in brand management. Therefore, a better understanding of how consumers decide what to purchase is critical to the success of a product. There are numerous theories and models describing the consumer purchasing decision process.
These different types are determined by the specific product being moved. Each container is identified using a specific system or an ISO standard, which includes letters and numbers. The first group of letters is known as the owner code, which shows who owns the container; although must companies will also include their logo. Next is the product group code, which will consist of either a capital U,J,Z. The U is for all freight containers, J is for detachable freight container equipment, and Z is used for chassis and trailers. After that comes the registration number, this number will include 6 digits. Then there will be a check digit, this is a single digit which is usually boxed in. The check digit is important because it validates the other codes. Underneath all of those codes you will find a size and type code, this is a combination of either 4 numbers or letters, which is used to provide information regarding the size and type of container. Character 1 in the sequence will be for the length, and the second character for the height. The last two characters will be related to the type of
In this environment, labeling has to work harder than in any other consumer product location. It is all about shelf appeal and the ability to communicate product attributes. This is a difficult challenge by itself but added to this is the fact that according to industry sources, 70 percent of purchase decisions are made at the point of sale. As such, the ability of the
Packaging refers to the container or wrapper that holds the product or group of products. Most commercial packaging has two basic functions: to protect the product from damage during delivery, and promote products to end users. Some common types of carton packaging, including shipping, containers for industrial goods, and bags, boxes, cans, and other shareholders for consumer products. Packaging is very important for both seller and buyer of the product. It can prevent damaged, broken, tampering or theft; increase in use or storage facilities; and making products easier to identify. A significant increase in packaging can also create a "new" product to develop ways in which it can be used, and thus the market
According to Rita package attracts consumer’s attention to particular brand, enhances its image, and influences consumer’s perceptions about product. Also package imparts unique value to products, works as a tool for differentiation, i.e. helps consumers to choose the product from wide range of similar products, stimulates customers buying behavior. Thus package performs an important role in marketing communications and could be treated as one of the most important factors influencing consumer’s purchase of package, its elements and their impact on consumer’s buying behavior became a relevant
(2010) cited that apart from having an appeal, packaging has other important role to play such as preserving the freshness of the fruit, prevent spoilage, maintain its shelf life, convenience and maintaining the original flavour, taste and quality in the packed form. Therefore, packaging can be considered as a powerful and important communication tool and medium in the buying experience of a consumer as buyers are actively involved with packaging as they examine it to obtain the information they need (Qing, Kai, Zhang, & Chen, 2012; Michael, 1994). Overall, packaging plays two basic functions one is logistics and the other is marketing. Protecting the product during distribution is a logistical function and providing an attractive method to convey messages about product attributes to consumers is a marketing function (Prendergast & Pitt,
Packaging means designing the container or wrapper for a product simply. However packaging is not simply like its definition and playing important role in product decision. Good packaging represent good result for firm. Interesting designing package can create majority with competitors. Firm have to attention safety, environmental concern and concept of product when they designing package.