Camaro Case Study

1293 Words3 Pages

Decline
At this stage, the market will be saturated with vehicles of this caliber and the company can opt to phase it out or discontinue its production. The 2016 Camaro will by then have reduced in production and it’s pricing reduced with other ‘better’ vehicles produced. Therefore, the distribution and promotion efforts will also significantly go down.
Packaging Value Addition
Packaging is an important aspect in marketing and transcends all products regardless of size, market and other aspects in marketing. While packaging in literal terms refers to the technology used in enclosing and protecting products during distribution, sales or storage, the meaning goes beyond this when dealing with products such as vehicles. Considering that buyers make purchase decisions on what they see, packing plays a significant role in such decisions. However, in motor vehicles, packing comes in a different perspective because unlike a smart phone, a car cannot be packed but is displayed in areas such as show rooms. This does not mean vehicles do not get ‘packaged’ because it comes in the form of attractive and functional features (Chuwiruch, Jhundra-Indra and Boonlua, 2015),
In order to rank it
With the 2016 Camaro, the mix is critical in ensuring that it successfully penetrates the market and get to the buyer. The idea behind the marketing mix is having the right product, at the right place, the right price and well knowledgeable to the potential buyers. However, the mix must be well balanced if the product is to move and be profitable. The 2016 Camaro is a model of high end technology poised to give value for money despite having a segregate target market. With the uniqueness of the product and the special packaging that comes with it coupled with the reputation of the brand, camaro 216 will have a good market penetration strategy to push its brand over a foreseeable

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