restaurant and catering

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Recommended: Chesbrough, H. (2010) ‘Business model innovation: opportunities and barriers’

RESTAURANT

A restaurant is a commercial establishment where foods and drinks are served to customers with an aim of gaining a profit. Meals are generally prepared to be dined in at a “sit-down restaurant”, however, increasing hectic lifestyles have caused many restaurants started to offer take away, food delivery and drive through services.

In fact, restaurants can be distinguished in many different ways. The dominant factor is of course depends on the food itself. This answers why we have steak house, seafood restaurant, vegetarian restaurant and even a fruit restaurant. For instance, Frunatic is known as a “fruit restaurant” in Singapore, where fruits are the main ingredients for all the foods offered in its menu. Is a café (coffeehouse) a restaurant? Yes. Since a café does share some of the characteristics of a restaurant, it can be considered as a type of restaurant that serves coffee and snacks.

Besides, many restaurants differentiate themselves through their style of offering too. The most common restaurants are known as casual dining restaurants where table service is pr...

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