What´s Stereotyping One's Identity?

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The notion that the product identifies the consumer has been the foundation of the 21st century. Companies constantly and deliberately use specific advertising techniques to project notions of identity in one. When advertising, companies’ main objective is to increase its sales by shaping the perspective of consumers to purchase a certain product, but also unintentionally shape or stereotype one’s identity. Stereotyping is a representation of a particular type of person and is used to define people’s beliefs in a negative manner. For instance, stereotype can be assumptions based on the person’s gender or the person’s sex. Through Carl’s Jr.s (fast food chain) advertising, specifically their commercials, they project a “normative” identity for …show more content…

YouTube channel, “Carl’s Jr.” on February 21, 2015, with the title “Charlotte McKinney All-Natural - Too Hot for TV”. (YouTube.com) The video has the following caption, “Charlotte McKinney (American model/actress) loves going All-Natural, especially when it comes to her Carl's Jr. burger. Introducing fast food's first All-Natural Burger with grass-fed, free-range beef that has no added hormones, steroids, or antibiotics. Only at Carl's Jr. Show us how you #EatLikeYouMeanIt.”, and has over “12,000,000 views” as of October 26, 2015. (YouTube.com) The ad begins with McKinney casually walking around in a farmers’ market, with the indication that she is completely nude or “all natural” with strategically-placed items in the market, and is seen desirable to all men in the market. The is not only symbolizing that all men are heterosexual, which mean they’re only sexually attracted to people of the opposite sex, but that all women are seen as tempting sexual objects without regards to their individual personalities. To conclude the ad, it’s revealed that McKinney has been in a bikini the whole entire time and is seen biting into the “All Natural Burger”. In the meanwhile, this is supposedly mocking all men as heterosexual stereotypes, whom are attracted to only desirable women and are forced to believe that the only way to get the attention of a woman with this quality is to consume the “All Natural

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