A Rhetorical Analysis Essay On Wendy's

First Draft
A very popular commercial that has come around today is Wendy’s. They appeal to everyone that watches them through ethos, pathos, and timeliness. Rhetorical situation is also important to the analysis of the ad. Wendy’s commercials also deal with the construct of cultural stereotypes. The concept of Wendy’s commercials is very modern to the point where some people are skeptical of them. It is important to analyze them to understand what some people find so offensive about them.
Wendy’s has always been fearless in the way they bash other companies. First, they would just do it in their television commercials, but now they have taken it a step further. Wendy’s has made a Twitter page that everyone talks about. They mainly talk about how the meat at Wendy’s is always fresh, unlike some of their other competitors. McDonald’s is the main corporation that they like to make comments about. Given McDonald’s reputation, they make an easy target for

Wendy’s to make. Everyone is well aware that this company uses frozen beef, and Wendy’s loves to play off of it. Some people love that Wendy’s has taken to doing this, while others wish they would do less negative advertising. But no matter what you think about this type of advertising, you have to admit that it grabs your attention.
With the conflicting type of advertising Wendy’s is using, it is important for them to know their audience. An ad can obviously not appeal to every single person on the planet, so Wendy’s likes to address the young demographic. They are aware of how much younger generations love to watch drama unfurl. Bringing their ad to twitter goes along with addressing the younger generations, because most students are on twitter looking for something interesting to read. Wendy’s has even made a mixtape on Spotify bringing the demographic in even more. The director of Wendy’s commercials is very good at knowing what this demographic will enjoy and brings it to them. It would not surprise me if other fast food services started following in behind Wendy’s.
Rhetorical situations are important to every advertisement. It is what tells you all the important information you need to know about the ad. Without them, the advertisement would just be a jumbled-up mess. Wendy’s, like every other advertisement, takes advantage of the Rhetorical situation. They have a purpose of trying to shock you through the constant repertoire they have about other companies.
Ethos, or credibility, is also important to the Wendy’s brand.

Since they are going to make fun of other companies, their facts need to be straight. They have to say something true or else there is no point on them saying it. The fact that the things they are saying are true, it makes their jokes so much better. They also use the credibility of having fresh, never frozen, meat to their advantage. They put that statement on all of their commercials and use it against all of their competitors. Wendy’s has always been a very well-known fast food restaurant. They had credibility before they started their Twitter, which is exactly what they needed. Without their previous business, they could not have made this big of a move on social media. They needed the previous standings to take this risk or else they would have forfeited a lot more customers than they actually did. Credibility is what makes Wendy’s the business it is today. Without it, they would not be a top fast food restaurant throughout the United

States.
Wendy’s tend to use a bit of pathos, or emotion, within their commercials. They use their blatant humor to persuade their audience to root for them. There is something slightly lovably about the way that Wendy’s conducts their Twitter. Although they are being rude to their competitors, they do it in such a shocking way that all you can do is appreciate their knack. You know how hard they are working to be interesting and different, and you just have to give them credit. No one has done something like this before and it has everyone intrigued. Even if people are offended by the notions of Wendy’s commercials, it still makes them curious to try out a restaurant that would do such a thing. Wendy’s thrives off of the use of pathos in their commercials. Without pathos, the business that they have would be taking serious hits. The emotional investment in the company is what brings the customers coming.
Commercials like Wendy’s depend on timeliness, or Kairos, to make their arguments relevant. 2018 is the perfect time for Wendy’s to branch out into a new type of commercial. People today are more accepting of this type of advertising. In fact, the younger generation is obsessed with it. There is no way Wendy’s would have gotten this much respect 10 years ago, let alone 20 or 30 years ago. Wendy’s was well aware of what the modern-day people like and they make themselves just that. They are a company that does their absolute best to try and talk to their audience in ways that will get good responses. Wendy’s is invested in using Kairos to get to know their customers better. They will constantly evolve with the times for their advertising.
Commercials need the appeal of ethos, pathos, and Kairos, in order to properly affect their audiences. Rhetorical situations are also important in the branding of a product. The company, Wendy’s, does a very good job of using these things to appeal to their audiences. It is what makes them a top fast-food restaurant. Without their new and innovative advertising style, the world would not have shifted forward into a new type of advertising.