James B. Twitchell Stereotypes

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Speaking about the article, "What We Are To Advertisers",by James B. Twitchell, the title reasonable sums up the purpose of the article. That is to say,Twitchell emphasizes the types of auidences advertisers deal with and how consumers are categorized. Also, by defining each category and what it says about a consumer. As Twitchell mentioned, "Mass production means mass marketing, and mass marketing means the creation of mass stereotypes." Therefore, marketers acquire a system equivalently stereotyping ,in order to categorize each consume appropriately. For that reason, Twitchell introduces us to the eight different categories, which are divided into three different types of consumers. The principle-oriented consumers group which

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