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An essay on propaganda
An essay on propaganda
Propaganda techniques
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In the article, "Propaganda Techniques in Today's Advertising" the author, Anne McClintock, introduces the notion that she thinks as individuals we’re “all victims” without realizing it. To add, McClintock goes onto explain the origins of propaganda and hence why it has a direct effect with us. As a result, she brings up the fact that even those that think don’t think they can be engorged by propaganda are the main individuals that are affected by propagandists. Overall, McClintock goes on to explain the dynamics of propaganda including, how advertisements of renowned companies entrap us with various methods of propaganda. In the article, "In Praise of The 'F' Word" written by Mary Sherry, she starts by discussing how backwards and fraudulent
our education system is to students. Sherry mentions the chilling factor of how despite the worth ethic and effort of every student, everyone receives the exact diploma. Ultimately, through experience as an educator she’s witnessed first-hand how much students have been pushed throughout the education system. Furthermore, she conducted a writing activity and was surprised to find out exactly how many students were just “going through the motions” so to speak. In the article, "Driving to the Funeral" by Anna Quindlen, she highlights the sad reality of losing a classmate right before graduation. On the other hand, this touched me personally because I just recently lost a friend/classmate to cancer late last week. Ideally, Quindlen goes to mention various laws that have enabled a decrease in teenage deaths related to drinking and driving. Moreover, she does a good job to shed light on the epidemic at hand although, even if a law is enforced it’s all up to the one behind the wheel.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
In the article “In praise of the “F” Word” Mary Sherry discusses the “F” word, which means failure. Basically Mary Sherry stated that the kids of today are getting cheated out of a good education. They are passing through the school system because some are good kids and they do not create any problems in the classroom. But, at the same time employers are also being cheated because they expect graduates to have the basic skills. She also stated that Diplomas are considered meaningless because most of these kids who were awarded one could not read or write properly and therefore, they are back in night school along with adults who are trying to get their G.E.D.
Today, we are bombarded by messages; not just text messages, or electronic messages, but marketing messages. With modern technological advances, advertisers are competing for the consumer’s attention. When we are crowded by these images, we no longer recognize them and fall into their carefully designed traps. This behavior leads to more extreme tactics deployed by the mass media to catch the attention of its demographic. Eventually, the companies are producing and promoting propaganda. This trend is pointed out in the non-fiction book, Age of Propaganda: The Use and Abuse of Persuasion by Anthony Pratkanis and Elliot Aronson. The two authors explain how the media and advertisers use a calculated formula to convince viewers and consumers to buy their product. The way advertisers do this so effectively is through using the “four stratagems of influence,” as coined by Pratkanis and Aronson. These stratagems are as follows: pre-persuasion, source credibility, message and emotions. Each section is a complicated and yet applicable device to influence and dupe consumers.
“The Persuaders” by Frontline is about how advertising has affected Americans. It starts out by stating the problem of attaining and keeping the attention of potential customers. Balancing the rational and emotional side of an advertisement is a battle that all advertisers have trouble with. Human history has now gone past the information age and transcended into the idea age. People now look for an emotional connection with what they are affiliated with. The purpose of an emotional connection is to help create a social identity, a kind of cult like aroma. Because of this realization, companies have figured out that break through ideas are more important than anything else now. But there are only so many big
She begins by drawing people to read her essay merely with her title, “The ‘F Word’”, and its implied meaning that comes to most people’s minds at first glance. It brings humor that draws in people, namely close minded Americans, who wouldn’t originally be open to learning an opposing side to something they strongly believe in. Then she starts by using “F” names such as “Farbod… kids called him ‘farthead,’” and “Farshid… became ‘Fartshit’” (Dumas para 1) to develop the idea of new “F”words. The simple beginning gets readers laughing and eases them into the subject without proclaiming her argument
Violence is an action in which a person causes bodily harm towards someone in order to hurt them or even kill them. The society that we have today seems to disregard the uprising of cruelty towards animal and women, physically or mentally, putting their well beings aside because it does not seem like a problem people want to get their hands on. No consideration is taken towards the two victims, animals and women, who are objectified in the passages, “Animal, Vegetable, Miserable” by Gary Steiner and “Two ways a woman can get hurt: Advertising and Violence” by Jean Kilbourne. Hostile actions will always be a part of women 's lives and animals because they have been victimized earning them a certain label, unimportant. More attention needs to
In our society the media has the ability to get us consumers to buy products that we don't need but through advertising they allow us to feel that we must have it, in order for them to make money. They achieve this through advertisements that can be found in magazines, music videos, commercials, billboards, television/ radio and on the internet. A type of advertising that this essay will focus on are commercials. Through some commercials the cultural industry plays with our emotions to convince us we need their product. These commercials can touch people emotionally by making them tear up, laugh, feel sad etc, or can make you feel that a certain product will make you feel a certain way, or help you better your life. This essay will examine the critical theories perspectives mainly focusing on Theodor Adorno by looking at the cultural industry, and analyzing Dove, Proactiv, Ford and Apple commercials that play with our emotions.
Jean Kilbourne, a media specialist, raises an interesting point in one of her lectures when she states, “The average American is exposed to 3000 advertisements per day. Yet, everyone in America still feels personally exempt from the media. They say, “I don’t pay attention to ads. I just tune them out. They have no effect on me.”” She later states most of the people who have said this to her were wearing Gap™ tee-shirts. Whether people realize it or not, there is a direct correlation between the media and an individual’s identity. Along with products, the media also sells values, views, images, and concepts of normalcy. The media tells us who we are and who we should be. Unfortunately, many times the media tells us things that have a major negative impact on individual and collective identity. Without the media, we would see a positive shift in the way people view themselves as individuals and as a collective.
Ann McClintock opens her essay, “Propaganda Techniques in Today’s Advertising” with the quote “Americans, adults and children alike, are being seduced.” McClintock is referring to the blatant lies and trickery that many advertising companies use on a daily basis. Advertising companies use multiple advertising techniques to try and persuade the consumer to purchase their products, even if those techniques, mean stretching the truth or being dishonest. Bush’s Best uses multiple propaganda techniques to reach out to their consumer’s inner feelings. This advertisement found in the August 2015 edition of the magazine “Today’s Dietician” uses words such as “All-Day,” Everyday,” and “Any-Way” to try and relate to consumers who feel they want to purchase a product that is as adaptable and as versatile as they are. The advertisement also informs the customer that these beans are healthy for you, solve dietary restrictions, and can be used across the menu to
Curry and Clarke’s article believe in a strategy called “visual literacy” which develops women and men’s roles in advertisements (1983: 365). Advertisements are considered a part of mass media and communications, which influence an audience and impact society as a whole. Audiences quickly begin to rely on messages sent through advertisements and can create ideologies of women and men. These messages not only are extremely persuasive, but they additionally are effective in product consumption in the media (Curry and Clarke 1983:
Propaganda can have many ways to affect the target audience, as the main purpose of propaganda is trying to make a certain issue public, or try to get support for a certain cause. To do this the creators of the propaganda have to get the audience invested in the message or cause, and may do this in a number of ways. The creators may try to sympathize with the audience, by being relatable, have the audience emotionally affected by an issue, or try to sway the audience away from one side of an argument ...
Women – beautiful, strong matriarchal forces that drive and define a portion of the society in which we live – are poised and confident individuals who embody the essence of determination, ambition, beauty, and character. Incomprehensible and extraordinary, women are persons who possess an immense amount of depth, culture, and sophistication. Society’s incapability of understanding the frame of mind and diversity that exists within the female population has created a need to condemn the method in which women think and feel, therefore causing the rise of “male-over-female” domination – sexism. Sexism is society’s most common form of discrimination; the need to have gender based separation reveals our culture’s reluctance to embrace new ideas, people, and concepts. This is common in various aspects of human life – jobs, households, sports, and the most widespread – the media. In the media, sexism is revealed through the various submissive, sometimes foolish, and powerless roles played by female models; because of these roles women have become overlooked, ignored, disregarded – easy to look at, but so hard to see.
The average American is exposed to hundreds of advertisements per day. Advertisements targeted toward females have an enormous effect on women's thoughts, attitudes, perceptions, and actions. Most of the time, women don't even realize these advertisements are formulating self-image issues. These ideals surround them daily and they become naturalized to the ads. Advertising creates an entire worldview persuading women to emulate the images they see all around them. In order to create a market for their products, companies constantly prey upon women's self esteem, to feel like they aren't good enough just the way they are. This makes women constantly feel stressed out about their appearance (Moore). Advertising has a negative effect on women's body image, health, and self-esteem.
The benefits of propaganda can control and influence people 's attitudes in which therefore can often achieve the response the propagandist wanted from them. The effect of this brainwashing tool also known as of propaganda can be very powerful and strongly mesmerizing in terms of people 's beliefs to what the propaganda is promoting (even if this is not true). It also has the potential to arouse emotion and a personal response or attitude to the prospective offered by the propagandist. Then, the recipient affected by forms of propaganda would believe that the decision made by them was on their own and independent. It brings a strong and motivated message to an audience that if effective can overwhelm that audience and influence them profoundly. This form of propaganda allows people 's conscience to judge or make a decision, influenced through a message or image portrayed by the propagandist, which has the capability to change or manipulate your own views. Propaganda in advertisements can be powerful and have an extreme impact on an audience. In today 's modern culture television companies limit the use of certain advertisements and have numerous restrictions, bound by law, to control and monitor the use propaganda influenced within the advertising campaign broadcasted. There are elements of the truth within the advertisement although such features that are found unknown or inaccurate become a distinctive use of propaganda. In contrast, propaganda has the potential to give versions of the truth and often matters that precipitate no factual information or contain little reliable sources. In advertising the product/message or image the company is attempting to promote must be truthful and able to trust where in comparison to propaganda this can be greatly misleading and untruthful to the extent of the
“The average family is bombarded with 1,100 advertisements per day … people only remembered three or four of them”. Fiske’s uses an example of kids singing Razzmatazz a jingle for brand of tights at a woman in a mini skirt. This displayed to the reader that people are not mindless consumers; they modify the commodity for their use. He rejects that the audiences are helpless subjects of unconscious consumerism. In contrast to McDonald’s, Fiske’s quoted “they were using the ads for their own cheeky resistive subculture” he added. He believed that instead of being submissive they twisted the ad into their own take on popular culture (Fiske, 1989, p. 31)