Analysis Of Always: Like A Girl Advertisement

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Always #Like a Girl Advertisement Advertising becomes something that can be seen everywhere and cannot be avoided. The new era of technology and globalization help advertising to develop from year to year. Advertising now not only advertises product, but also becomes a medium to campaign something, for real example is ’Always #Like a Girl’ campaign advertisement in 2014. It is an advertisement having purpose to change people’s thought about if someone do something ‘like a girl’, then it is really bad. Therefore, how does this advertisement change the stereotyping of ‘like a girl’ in society? This paper will try to analyze the question previously mentioned. Always itself is a brand of menstruation pads for women introduced in 1984. This brand is owned by Procter & Gamble co, one of top advertisers in U.S. mentioned by Peyton Paxson (2010) in his book Mass Communication and Media Studies: An Introduction. Always used video as a medium to advertise the product. However, in the video called Always #Like a Girl with duration 03:19 beside promoting the name of brand Always, it also campaigns about feminism. The product itself also has …show more content…

Those three stages are making people realize how the stereotyping works, making they realize how being a girl will not limit people to do something, and making they know how to change the stereotype of ‘like a girl’ insult through the advices given by the girl in the advertisement. Through those three stages, Always wants to change people’s perception about ‘like a girl’ phrase and make it become a great thing. It is reinforced again at minute 02:52 with text “Let’s make #Like a girl mean amazing things”. Always encourages people here and the following text “Join us to champion girl’s confidence at

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