Charlotte Mckinsey Commercial

The Carl’s Jr. “All natural burger “featuring the beautiful model/actress Charlotte McKinney, was one of the most intriguing commercial for the 2015 Super bowl. The commercial started off with Charlotte walking through a farmer’s market outside, looking at the camera and then averting her gaze as she twirls her hair. Her voice over seductively says, “I love going all natural.” She has clearly caught the attention of the men at the market, as she walks by a man with a spray hose and he turns completely around himself to catch at look at McKinney, who appears as if she is fully naked, being covered this time by the spraying water from the hose. She catches another man’s attention and the next shot her bare back appears, with a piece of fruit

shaped like the perfect but covering just that, while a man pinches and grabs the side of the fruit. The shot after that shows her walking up to a scale, which is again barely covering her breasts, to have a man’s arms putting two, perfectly shaped cantaloupes into the scale. And finally the last shot, she is walking straight towards the camera, this time in a small, white string bikini top, and little booty shorts with the Carl’s Jr. burger in hand. She takes her sexy stance before biting into the perfect looking burger, while the typical Carl’s Jr. voice over begins introducing “The All-Natural Burger,” which is natural vegetables and no antibiotic’s etc.
Carl’s Jr. is known for their very provoking commercials, which use women that are hardly wearing any clothes. Every person can take this differently. We see a lot of sexuality in this commercials, they make it seem like women are just objects and they are just being used as distraction. We live in a society where women are being exposed by the media. We see typical stereotypes about women all the time. Women are supposed to be tall, pretty, white and have the perfect body and they are mostly seen as objects not as a person. This is how Carl’s Jr. is portraying women following the ideologies of our society. The ideologies of our society about women are that they are supposed to be sexy, skinny, and tall and have a perfect body. Carl’s Jr. uses women that fit into this category to get the attention of their audiences and to sell them their product.
This commercial does a fantastic job in introducing the product and getting your attention, while making great use of pathos, logos and ethos.

Carl’s Jr. used a lot of pathos because they are targeting audience’s emotions especially men about middle aged, or even teenagers and older as well as women by using a popular actress/model Charlotte McKinney and she looks like she is naked to get some sort of reaction from men to actually make them want to pay attention to the commercial. There are no minorities represented in the foreground of this commercial. There is a strong target towards the male audience because they are showing a woman completely undressed. There is also a target towards women because they will want to be able to eat hamburgers yet still look like her, and have a body similar to hers. This commercial does not appeal to children because they are not concerned with the quality of their

food.
Although some of us may not recognize Charlotte McKinney immediately, she has been in 4 films, 2 television episodes, and one music video, has been profiled in Esquire, and has a very successful modeling career. She is a known figure, and is representing Carl's Jr. This is a corrupt ethos argument because she is probably not well knowledgeable about hamburgers, and what goes into them. She instead was highly paid for endorsing this company. This ad appeals to the viewers and shows a credible side by using professionally done production; the color, background and lighting are those of professional level. This leads to the ad being more credible and thus the audience is more able to believe the message that the ad is trying to persuade you about. There is nothing in the picture to show you that the ad is not credible in any way because the model is perfect looking, she looks all natural and the audience doesn’t have a reason to distrust the message that it is condoning.
There are no statistic shown or spoken of throughout this commercial, but the main message is the burger being spoken of, from Carl’s Jr.

is a 100% all natural burger with no antibiotics, no added hormones and no steroids.
The question being addressed in this commercial is whether or not the burgers at Carl’s Jr. are natural. Their response is to show a woman, Charlotte McKinney, naked or “all natural”, saying that their burgers are all natural with no added hormones, burgers are all-natural with no added hormones, no antibiotics and no steroids. There is not much of an argument to back up what is being stated other than McKinney shown as “all natural.” They are reducing argument to this model and oversimplifying it for the general, uneducated population. McKinney is also being strongly objectified for sex appeal.
This commercial is effective because it grabs the reader’s attention and makes them watch the commercial and hear the message at the end. Of course, some people do not appreciate this commercial because of it use of Charlotte McKinney’s body and lack of minorities, but this not change the fact that it is an attention grabber. It sure the audience receives the

message.