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One of the many and famous Carl’s Jr ads that can be found on the internet or on any of their social media, which they are known for their delicious burgers and their attractive supermodel ads. One of the most famous marketing strategies, known as sex sells. Wanting girls to be like the supermodel and making men wanting to be with the model. This is a tactic that most major companies have used during the last decades and seems to work. A strategy so easy as a pretty girl or celebrity holding on to their product. In the image, we can see how supermodel, fashion designer, and actress Heidi Klum seems to enjoy her Carl’s Jr burger. This is how they buy their buyers, now every Heidi Klum fan will see this ad and will think she likes those burgers …show more content…
and that is when people go out and consume such product. The basic elements of this ad are obviously the burger and the model.
However, if we go into detail, they are trying to make the consumer focus on the burger. They put a simple brown background and the model is wearing a black dress, this is done intentionally. Not using any bright colors to draw all the attention on the burger. The dominant element most of the times will be the product that they want to sell, in this case, it is the burger. The best ads will always focus on the product making it easier for the consumer to know what they are offering. However, there is a controversial meaning behind these ads, people say they sell a fake image of what women should look like. Of course, sure supermodels do not eat a burger that thick on a weekly basis or any kind of hamburger. In fact, Victoria secret models must follow a strict diet and workout routine before the grand show. Women are free to look and eat whatever they want without having the pressure of ads telling people what beauty looks like. Thanks to campaigns such as “love your body” by Dove and many other campaigns, sexist ads have decreased during the last couple years, compared to the 70s when companies like Playboy would sell millions on ads like …show more content…
those. Ads are fake, in fact, not even the burgers look like this. This is where people become disappointed, they walk to their local Carl’s Jr. and order that delicious burger Heidi was eating to be served a small dry burger, not to mention that if you eat that every day there is no way you will have that body. In my opinion, companies should not do this kind of campaigns since they only incite women and men to want to lose weight fast and in some of the cases they become Bulimic, where they eat and vomit what they eat, or they become anorexic, where they starve themselves. In the US over 30 million men and women suffer from an eating disorder. This should be something to be worried about and trying to find the solution of this problem. Since everyone is so worried about what society tells them to like, what to wear and how to act, they do not take a moment to realize what damage they are doing to others. Money talks, the multimillion-dollar companies that make money out of such and will not stop.
The only way to fix this is for people to stop consuming their products, once they start losing money they will stop making these ads. In my experience, having three sisters, I have realized that most of the times they feel pressured by society and the way they should look. Everywhere they go there is an ad on how they should look or they turn on the tv and it's all the same story. Society will make you the way they want you to be. As long as you eat healthy people should not be judged by the way they look. We all have different body structures and people should accept you the way you are. During my High school years, I could tell there was a division on how people look. Attractive women and men would only hang out with nice looking people, and sadly that is the way people think. People become plastic and just forget that we are all the same no matter your skin color, race, how you look, or where you come from, we were all there for the same reason and we all want to accomplish the same goal, so people should all help each other instead of being
divided. Finally, I would like to point out that this ad was effective and had the attention of many young men and women since many of them went out to consume the product. Society will not change unless we start changing and start changing the image of what a man or women should look like to be happy. If you try too hard you will never find happiness. Just know that all ads have photoshop, no women can just sit there and eat a hamburger and have a nice body without some photoshop. It is up to the people to end these sexists and non-realistic ads that affect our society and drive people to starve them self to death. This is no joke and there are some many aspects society should change.
This analysis paper will analyze one advertisement picture that was produced by the mega food chain known as McDonalds. The ad is exuberantly promoting three cheeseburgers that the fast food chain is attempting to sell. The three cheeseburgers on the advertisement are the more popular attractions of the fast food chain including the “Angus Deluxe Third pounder”, the “Double Quarter Pounder with Cheese”, and the most famous one of all, “The Big Mac”. These three cheeseburgers have been the baseline for the McDonalds fast food chain ever since the restaurant opened. The burgers are also known world wide, making this advertisement is just a way to get the public to come and buy there food.
The first element of the rhetorical structure and possibly the strongest in this documentary is pathos. Pathos refers to the emotion exhibited throughout the documentary. Food, Inc. is filled with an array of colors, sounds, stories, and images that all appeal to emotion. Miserable images of cows being slaughtered with dark music in the background, pictures of industrial factories with no sun and unhappy workers, and even a depressing and eye-opening home video of a young boy who was killed by the disease as a result of bad food were all portrayed throughout Food, Inc. Barbara Kowalcyk, mother of the late Kevin, is an advocate for establishing food standards with companies throughout the nation. When asked about her sons death, she replied, “To watch this beautiful child go from being perfectly healthy to dead in 12 days-- it was just unbelievable that this could happen from eating food.” (Food, Inc.) Obviously very devastated and still heartbroken over her loss, Kowalcyk fought
Jessica Simpson’s weight watchers advertisement depicts a woman’s woman. By using a celebrity with many accomplishments, the ad shows that even incredible women can benefit from using this product. The ad starts out with Jessica Simpson mentioning that she has had two children and that she loves her body no matter what, but that even then she likes her body better now (after using weight watchers’ diet). Though most women cannot relate to her as a celebrity, many can relate to her as a mother, and even more can relate to wanting to feel thinner which in our society is equated to being attractive. Jessica Simpson says that she loves her body, but then says that she does like her slimmer shape, and sort of suggest to the viewer feel like their
For the first rhetoric article, I chose the McPick 2 McDonalds commercial. This commercial displays pathos with a catchy jingle playing throughout the ad, and how they repeat, “Let me get a McPick 2.” It displays ethos because McDonalds is a well known fast food chain that many people like, so people are normally going to believe what they say. It shows logos by explaining how the deal works, and how the food is delicious, or juicy, which makes you want to go eat some of the food. I think this commercial is very effective because they put a catchy jingle in your mind about juicy food. This makes you want to go eat at McDonalds.
Behind a mirage of various ads promising "Lose weight" and "control," advertisers have hidden meanings to lure the female customer. Keeping this in mind I found an ad that goes along with exactly Bordo's perspective, which is the idea that women are expected to pass up second helpings, eat small portion, and not be tempted to binge. The ad is a young woman holding a chocolate bar that is supposed to be a meal-replacement energy bar, with a small bite taken from the side.
Gosh! I’m so hungry do you know what sounds good Mcdonalds. I go there at least once a week. The lines are usually always rapid all the way around the build but it's worth the wait. The first Mcdonalds ever built was at Des Plaines, Illinois since 1940. I love their Mcchicken and their chicken nuggets. Today, Mcdonald’s advertises is everywhere on billboards, on tv in music ads, and etc.
The headline of the ad is “Decisions are easy. When I get into a fork in the road, I eat.” After viewing this ad, the sub thought to every idea, man or woman, is that her cool attitude toward food can be easily duplicated. With this idea, there is a relationship that is formed between sexuality roles and advertisements. From a young age, women are constantly being shaped and guided to the ideal weight of our society, which is being impersonated by women similar to the one in this advertisement. Her sexual stance, thin, short skirt, and her hand placement all show signs of sexual
“The lighter way to enjoy chocolate,” to me this phrase is referring to the fact that African American women are often nicknamed as “Chocolate” due to their darker skin, and that’s why this African American woman is being compared to Hershey’s Cholate syrup. Therefore, this advertisement implies that Hersey’s chocolate syrup is the lighter way to enjoy chocolate, rather than a larger African American woman. This ad is may be detrimental to the self esteem and confidence of many women. “Despite a small degree of tokenism, black women are rarely represented in mainstream iconography.” (Pg. 248) [4] This advertisement resonated with me on a more personal side as I relate to being an African American women dealing with the pressures of societal expectations. African American women have many stereotypes that follow them in life. They are known to be big, loud, sassy, and obnoxious women. So, when it comes to playing a role in advertisements, we are immediately placed in roles that fit our description. Advertisements such as these just reinforce the negative stereotypes placed on
In lecture 7 part 2 we were introduced to Aristotle and his 3-part system that included ethos, pathos and logos. From the ads given in lecture I think that the first one about Budweiser has all three of these elements.
The bold print also indicates for the woman to remove her clothes, or for the viewer to do so. Everything is very clean, clear, and appealing to the eye. There is a highlight around the woman’s body leaving her look like she’s glowing. The weight scale is indicating that the woman has lost weight and she is shocked by how much she weighs now. The company displays this petite woman which advertises, if you drink their product then the consumers can look like her. This add is posing as a sex symbol for men and is showing younger women that they should look like this woman in the ad. This ad is also indicating that only ‘sexy’ and ‘healthy’ woman can produce healthier milk.
Viewing the ads is mandatory; however, if the individual has enough merit points, they have the option of skipping or muting them. Otherwise, if the individual looks away from the commercial, the walls will sense that their “viewing is obstructed” and will pause and emit an increasingly high-pitched noise until they resume viewing. The two commercials that dominate the screen are for “Hot Shot” and the in-show porn channel, “Wraith Babes”. The former shows past contestants performing, all of whom, not shockingly, are skinny and beautiful. One commercial also mentions that all the winning contestants started out on the bikes, just like everyone else, “putting their back into giving back for a brighter now”. Using celebrities to encourage certain lifestyles, beliefs, and/or actions is a tactic seen every day in the real world. In relation to this, Hesse-Biber says, “The advertising industry and the media provide plenty of beautiful-body icons to worship. There are numerous ceremonies---pageants and contests---that affirm this ideal” (16). The commercials for “Wraith Babes” are shockingly graphic for mandatory public viewing, and some people are shown watching the channel while on their bikes surrounded by their colleagues, so it can be inferred that sexuality is fairly normalized. In contrast, as stated by Hesse-Biber, fatness has become the profane. It’s
Cultural or ideological meaning: The ad is extremely sexual. The female has her eyes and mouth wide open as if she is shocked of the size of the “burger.” The advertisement is clearly displaying an image that represents a female that is about to engage in oral sex with a male. “It’ll blow your mind away” and “super seven incher” phrases are used to send a sexual message. The word blow is referring to a man receiving oral sex and the phrase “super seven incher” is referring to a male’s penis. The ad is not only degrading females but is also degrading males, as it is suggesting that males who have large penises are more desirable, as the female is looking at the burger, which represents a penis accompanied by the phrase “ it just tastes better.”
The advertising involved targets young teenage women and features models that portray desirable items, and the “norm” is for these women to be slender and beautiful (Vonderen & Kinnally, 2012). Research has been done to prove that the media’s pressure on being thin causes women to be depressive and have negative feelings about themselves. Women’s views are skewed and perceived incorrectly of what the typical female body should be (Haas, Pawlow, Pettibone & Segrist, 2012). Body image for women has always been stressed for them to look a certain way and to try to obtain “physical perfection.” But due to the pressure on women to be this certain way, it is common for the mass media to be destructive to the young, impressionable girl.
This advertisement has also globalised in other countries that being slim is considered beautiful and that other body type is unacceptable. A research conducted by YouGov UK found out that “55% of the British female population felt that this advertisement is offensive and that it made them self-aware about their body, while 55% of male agrees that the company is making money by helping people losing weight.” (Dahlgreen,
The media favors one women's body type; the tall blonde with perfect, tan skin and long, beautiful hair. Because the images of women in advertisements are unattainable, it keeps them purchasing new products in their quest to be like the models they see (Moore). The actual women in these advertisements can't even match up to the