Jessica Simpson’s weight watchers advertisement depicts a woman’s woman. By using a celebrity with many accomplishments, the ad shows that even incredible women can benefit from using this product. The ad starts out with Jessica Simpson mentioning that she has had two children and that she loves her body no matter what, but that even then she likes her body better now (after using weight watchers’ diet). Though most women cannot relate to her as a celebrity, many can relate to her as a mother, and even more can relate to wanting to feel thinner which in our society is equated to being attractive. Jessica Simpson says that she loves her body, but then says that she does like her slimmer shape, and sort of suggest to the viewer feel like their
Many people enjoy the new car smell just as much as the actual new car. In today’s society there is a wide variety of companies and different brands to choose from. Companies have to advertise their products in a way that would stand out to the intended audience. The commercial for the 2017 Lexus LC adequately persuades its target audience, which is both male and female teenagers and adults, to take an interest in their product.
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
Weight Watchers launched their first ever Super Bowl commercial during the 2015 Super Bowl (CNN Money). The commercial focused on how society perceives food, how companies present their food, and how these things parallel getting hooked on drugs. The 2015 Weight Watchers super bowl commercial uses images, language, and ideas that link drug addictions to food addictions in a frighteningly accurate way. It also addresses many of the problems people with food addictions face and presents them in a way that is easily linked to something people understand more, drug addiction.
The first element of the rhetorical structure and possibly the strongest in this documentary is pathos. Pathos refers to the emotion exhibited throughout the documentary. Food, Inc. is filled with an array of colors, sounds, stories, and images that all appeal to emotion. Miserable images of cows being slaughtered with dark music in the background, pictures of industrial factories with no sun and unhappy workers, and even a depressing and eye-opening home video of a young boy who was killed by the disease as a result of bad food were all portrayed throughout Food, Inc. Barbara Kowalcyk, mother of the late Kevin, is an advocate for establishing food standards with companies throughout the nation. When asked about her sons death, she replied, “To watch this beautiful child go from being perfectly healthy to dead in 12 days-- it was just unbelievable that this could happen from eating food.” (Food, Inc.) Obviously very devastated and still heartbroken over her loss, Kowalcyk fought
This is an essay written in the MIT Sloan Management Review that presents the correlation between businesses and the issue of obesity in order to persuade businesses to take action in regards to preventing the issue. Therefore, its target audience is anyone who currently works in business or plans to do so in the future. In this review, the author begins by citing four internal and external reasons for which businesses should care about obesity: self-preservation, public criticism, employee productivity, and opportunity. The author proceeds by providing an idea as to how businesses can assist in reversing the trend. In order to do so, he analyzes what he considers to be the two sides of the obesity problem: physical activity and food consumption.
Advertisers use women that are abnormally thin, and even airbrush them to make them appear thinner. These advertisers promote a body image that is completely unrealistic and impossible to achieve (Dohnt & Tiggemann, 2006b). It has been instilled in these advertisers’ minds that a thinner model will sell more (Hargreaves & Tiggemann, 2003). Media has a direc...
This is a stereotype, which has been engraved into heads of men, women, and children. By plastering the world with models who seem to have it the genetic jackpot, Dove set out to discredit this cultural cast created by our society. Body image, to some people, is the first part of a person they notice. A study conducted by Janowsky and Pruis compared body image between younger and older women. They found that although older women “may not feel the same societal pressure as younger women to be thin and beautiful…some feel that they need to make themselves look as young as possible” (225). Since women are being faced with pressure to conform in ways that seem almost impossible, Jeffers came to the conclusion “they should create advertising that challenges conventional stereotypes of beauty” (34) after conducting various interviews with feminist scholars. The stance of Figure 1’s model screams confident. She is a voluptuous, curvy and beautiful women standing nearly butt-naked in an ad, plastered on billboards across the globe. Ultimately, she is telling women and girls everywhere that if I can be confident in my body, so can you. Jessica Hopper reveals, “some feel that the ads still rely too heavily on using sex to sell” (1). However, I feel as if these are just criticisms from others who are bitter. With the model’s hands placed assertively placed on her hips, her smile lights up the whole ad. She completely breaks the stereotype that in order to
PepsiCo with almost a 3-minute commercial using Kendall Jenner as the silent communication source, using visual language with all ethnic and race being included using career choices such as a cellist, a photographer and dancer; a song written and sung by Skip Marley “Lions”; not to mention the men in blue was expected to be a hit advertisement by showing it was time to bring the world together as one. To be able to bring peace and understanding to every individual or let it be shown that all people count, not just one ethnic group or race. This advertisement was used to try to defuse the conflict of street protest and the violence that often comes with it, particularly the black lives matter movement. Showing the men in blue there to protect and serve; yet will do whatever it takes to control the ongoing issue at hand. The way Jenner being shown ditching a high fashion photo shoot ripping off her blonde wig, to join a protest and prance around with every nationality with a Pepsi in hand smiling as saying this is what will make the world a better place. The words in the music “we
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
This is a compare and contrast rhetorical analysis paper focusing on a print billboard advertisement and television commercial. The billboard advertisement is centered on a smoking death count, sponsored by several heart research associations. In addition, the television Super Bowl commercial illustrates how irresistible Doritos are, set in an ultrasound room with a couple and their unborn child. The following paragraphs will go in depth to interpret the pathos, logos, and ethos of both the billboard and the television advertisements.
Although this ad targets insecure women from their teens all the way up to their 30’s, it also affects women and men of all ages. The company Wacoal claims its mantra is to make women look and feel their best however, all of them are slender, toned and flawless. These advertisers tell us what beauty is. When women buy into this image, they starve and purge themselves to ac...
David Robson unites chocolate lovers and ecologists alike with his article asking if junk food is better than healthy food for the environment. He researches the carbon footprint for the production of one hundred calories of food. He doesn’t include any macromolecules in his research, his research is aimed purely at measuring the ratio between carbon dioxide production and calories. Regrettably he reminds readers that this is not an excuse for a root canal, but a thought to keep in the back of our minds when we consider a well-balanced diet (Robson, David). The general field of study his article best represents is Ecology. It relates to the information covered in the textbook and this course through metabolism and ecosystems.
Kimberly Bissell suggests that the media is one of the numerous probable factors that is related to the increase of eating disorders in females. The goal of the study was to evaluate the different women’s views about beauty standards by utilizing a few variables: exposure to thin-ideal models, social correlation and societal views of slenderness. In this study, the DOVE Campaign for Real Beauty used an image of a model and three manipulated images of the same model to test the participant’s evaluations of the model. Then, they examined the participants’ level of self-inconsistency and societal views of thinness to assess if the campaign was adequate in influencing the way women see beauty in themselves and in others. According to Bissell, the aftermath of the study suggested that the “societal standards for beauty require an almost impossible standard for thinness, and women are left with psychological dispositions that lead them to engage in dangerous eating and exercise behavior” (Bissell 6). After this study was done, the DOVE Campaign for Real Beauty decided that they needed to make a change. The DOVE company created a film to bring awareness about
This advertisement has also globalised in other countries that being slim is considered beautiful and that other body type is unacceptable. A research conducted by YouGov UK found out that “55% of the British female population felt that this advertisement is offensive and that it made them self-aware about their body, while 55% of male agrees that the company is making money by helping people losing weight.” (Dahlgreen,
The first adverse effect of weight loss advertising is that it gives an illusion to women that being thin means beauty. The slimming companies recruit many beautiful celebrities to be the spokespersons. They post the photos before and after having treatment of those celebrities. Then, they made a comparison of those photos and exaggerated the beauty of after losing weight. In this case, women who are satisfied about their body initially may lose their confidence when comparing to those celebrities. They may find themselves imperfect and would consider the need of having those treatments. In fact, being thin is beautiful is partly correct only. It cannot apply to all females...