Symbolism In Advertising

1243 Words3 Pages
bulb-icon

Recommended: Religion used in advertising

Global advertisers must continuously adjust their symbols depending on the region that they are trying to reach. Symbols can be religious, social, or educational. The message of the advertisement may stay the same internationally but the imagery used has to change based on the region. Color is also something that differs regionally. Different cultures have different associations with different colors and companies must take that into account if they don’t want their advertisements misconstrued. In Asian cultures, white is linked to death and funerals. Whereas in Western Cultures, white is associated with purity and life. Detergent commercials in Asia can’t use the color white like they normally would in their advertisements to Western cultures …show more content…

French also has its own uses in advertising. Having a product be in French made attitudes more positive for hedonic products that rely on a sensory experience. Cheese and wine, for example, sounds more interesting in French. The brand type being in French was much more effective than having a label that said Made in France and the brand name being translated into the primary language of the country. Advertising strategies like this lead to more interconnected culture where products are sold all over the world and different languages appear in every super market. It also leads to the perception of a more cosmopolitan consumer who is worldly in their purchases. Buying products isn’t about getting the necessities for everyday life, it’s about defining who you are by what you by. Each brand is trying to get their customers to make the brand a part of their individuality that they identify with whether they do this with language or with another advertising strategy. Music is another addition that can help increase the effectiveness of a global advertisement. A popular song in one region being played in the background of a commercial can add the local appeal that a product needs to help it sell. Music can also set the tone of a commercial and can help make the consumer feel the way that advertiser wants. An upbeat song can make the consumer feel that buying the product will also make them feel upbeat and happy. Music can also be easily changed in different countries without having to completely change the main video for a digital

Show More
Related

  • The Use of Pathos, Ethos and Logos in Advertising

    681 Words  | 2 Pages

    Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals: pathos, ethos and logos.

    Read More

  • Ethos Pathos And Logos In Advertising

    1043 Words  | 3 Pages

    Everyone loves old people. The elderly as a whole are viewed as a wise, tough, and compassionate group. Dodge takes advantage of this fact in their most recent commercial featuring elderly people who are all around 100 years old, to associate their brand as a well established, trustworthy, and reliable company. The ad is effective in leveraging the wisdom and knowledge of the elderly while associating Dodge as a brand that utilizes ethos, pathos, and logos in their commercials. Dodge takes advantage of societies general admiration and trust in general for the elderly and use these feelings to try and persuade people to purchase their vehicle, in particular the Dodge Challenger.

    Read More

  • State Farm Ad Analysis Essay

    1350 Words  | 3 Pages

    State Farm’s ad in Time magazine (December 2015) accurately targets young well educated adults who are in a professional job. State Farm does this through color, layout, and wording. All of the many colors in the world have different effects, and meanings. State Farm uses the color white to show safety in their ad. The first important color the ad uses is white. The color white is like all colors, except in its meaning. The color white means purity,

    Read More

  • Advertising at the Edge of the Apocalypse, by Sut Jhally

    1091 Words  | 3 Pages

    A company will want to know the power and effectiveness of their ads and about the society it is marketing to. This is why companies need to know about the cultural role of advertising, not the marketing role. The cultural role tells an organization not only about the values but also the notions of good and evil, and mortality and immortality. This information is important as it helps them to formulate their advertisements in a way that deeply affects the emotions of their consumers.

    Read More

  • Pathos, Logos, and Ethos in Advertising

    632 Words  | 2 Pages

    What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.

    Read More

  • Using Ethos, Pathos and Logos in Advertisements

    939 Words  | 2 Pages

    An advertisement is a form of public writing in which the author uses writing strategies as a way to catch the attention of a reader and to persuade that reader to purchase what he or she is promoting. In order to create an effective advertisement, the author relies on the product’s credibility, uses reasons to convince the reader to buy what he/she is promoting, and attempts to appeal to the reader based on emotion. A way in which this can be achieved is through using three components of writing known as ethos, pathos and logos. As an example to illustrate how these strategies can be used as an effective method of persuasion, I have chosen to analyze an advertisement produced by a travel agency. In the ad, the author’s attempt is to use logos and pathos as his primary means of persuasion but touches on all three components of writing as a method of luring the reader into choosing Texas as the primary choice for a vacation destination. The author’s intent is to rely on this location to represent the travel agency as a source for planning the vacation.

    Read More

  • The Immortality of Skyy Vodka

    641 Words  | 2 Pages

    Evidently the best locations to gather information will probably consists of bars, clubs, and liquors stores. As a result they can possibly figure what type of audience is drinking their beverage from country to country. They might even come close to showing certain types of commercials and ads in selected countries. Since people living in foreign countries tend to have different ideology, styles, and cultures. This factor can also be a major impact towards the demography. This can lead the company to examine the aspects of each country and attempt to market a relation towards their consumers. Thus the power of advertising is stronger than what we imagine. We can simply throw any relational principle towards the audience. If done effectively it can cause a formidable following.

    Read More

  • Everyday Use Symbolism

    664 Words  | 2 Pages

    Three key symbols in "Everyday Use. that Dee and her mom have is the quits, animal images and vision image. The quilts in "Everyday Use" symbolize family heritage. They were handmade by the narrator, her sister, and her mother, and they're comprised of clothing. Animal Images The writer Ms. Walker relies on lots of animal imagery to show us important qualities. Vision images references to eyes and vision are all over this story. Go ahead, count them—you'll see Literal references to seeing in "Everyday Use" get us thinking about the more abstract idea of

    Read More

  • Semiotic Analysis of a Advertising Image

    1458 Words  | 3 Pages

    For my semiotic analysis I chose to talk about a commercial for ‘Be delicious’ from Donna Karan New York to demonstrate how advertising generates its meanings, construct the image and behaviors ideology in order to attract customers.

    Read More

  • Paid Online Survey Analysis

    457 Words  | 1 Pages

    Multinational Companies like Microsoft, HP, Dell, IBM, Sony, Pepsi, coca-coal etc., spend enormous amount on advertising and are constantly trying to find out what their consumer want.

    Read More

  • Racial Interpretations of a Playstation Advertisement in Amsterdam

    898 Words  | 2 Pages

    The visuals of the two women is the most overwhelming feature of the advertisement that beholds to some an explicit racial implication, which may force readers into interpreting the advertisement as predominantly racist rather than promotional. Although Sony’s aim was to promote this product, the visual of the white woman strangling the black woman may cause audiences to interpret the ad as a racial superiority statement rather than a mere ad campaign. The difference in size between the product (bottom lefthand side) and the visual of the two women calls for more attention to the image of the two women, which depicts a dominance of white over black. A Japanese audience where due to the homogenous aspect of society, the introduction of a new color such as white is special as it is something new and distinct compared to what was then previously available. On the other hand, an American audience will be discomforted by the way in wh...

    Read More

  • Changes in the Advertising Industry

    1007 Words  | 3 Pages

    Advertising has been an essential source for aiding in global consumption. Individuals in society work to be able to spend their money, and advertisement play a big role in where money is being spent. Ads are very diverse and often consist of an array of fields in which consumers are targeted. Ranging from food, health, clothing, sports, image, lifestyle, etc. Ads provide important means of influence on our society. Ads often play the role of persuade people to come buy products from a specific distributor. On average an individual is exposed to 3000 plus more ads daily, via TV, Internet, print, billboards, etc. In the past decade though ads have drastically changed due to the ever-growing digital era we are living in. Digital technology has assisted in the industry making changes to accommodate our tech-savvy society. Changes in the advertising industry have occurred due to the adoption of the Internet, social media, television, and mobile technology.

    Read More

  • Kindle Ad Analysis Essay

    731 Words  | 2 Pages

    It isn’t every day that you see black and white advertisements. And because of how rare they are that is what captivates us. The color psychology behind the ad is also very clever. “Gray conforms - it is conventional, dependable and practical. It is a color of maturity and responsibility. White is color at its most complete and pure, the color of perfection. The color meaning of white is purity, innocence, wholeness and completion. Black is the color of the hidden, the secretive and the unknown, creating an air of mystery. Blue is peaceful, tranquil, and causes the body to produce calming chemicals. Blue is trust, dependable and strength. Blue relates to one-to-one communication. Yellow is an attention getter. It is an optimistic color, and signifies clarity and warmth. It is the color which resonates with the left or logic side of the brain stimulating our mental faculties and creating mental agility and perception.” (2) Color psychology relates to persuasion and is one of the most interesting/important aspects of

    Read More

  • The Challenges Of International Marketing

    1184 Words  | 3 Pages

    One suiting example of a company of international caliber tailoring its marketing campaign to the local population would be mentioning the producer of computer hardware and software IBM. "IBM ads used in France feature IBM employees whose names and faces give the impression that they are Europeans hired by IBM to service the needs of other Europeans"(Martin, as cited in the Journal of Language for International Business, 2005, 16(1) pp. 76-96). Only trough this genuine effort to identify with the local consumers could a company such as IBM being able to successfully blend in within the market's landscape.

    Read More

  • Essay On Culture And Culture

    986 Words  | 2 Pages

    Advertisements is a part of today’s culture because they cause and influence our thoughts, ideas, and actions through multiple techniques and persuasion. As a reminder Geertz interpretation of culture stated something that can alter people’s views are considered as a part culture. The brand loyalty that some people have is similar to the loyalty that some groups had towards their culture. For example, the Hmong denied the doctor’s views about diseases because they based illness on social and cultural dimensions. In addition, these advertisements causes an individual’s to gain a sense of reality or realness because it challenges the person to know what is actually true and

    Read More

More about Symbolism In Advertising

Open Document