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Operation management
Operations management for competitive advantage
Operation management chapter one
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What is the difference between a product and a service? List and explain defining characteristics of each.
Product: A product is something that you can point at and has a physical attribute (National Archives, n.d.). An example of a product would be a car, a contract, something that a manufacturing company is making or producing. Products are tangible and discernible items that an organization produces, including digital files or outputs, something that is physical.
Services: Service is the production of an essentially intangible benefit, either in its own right or as a significant element of a tangible product (National Archives, n.d.). A service could be looked at where a customer is asking “what can you do for me”. An example of service
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There are 5 characteristics of services that would define the meaning of a company in a service industry (Olufisayo, 2011). The 5 characteristics are perishability, intangibility, variability, inseparability, and non-ownership. The definitions of each are below:
Perishability: Is the most difficult to appreciate of the 5 characteristics, the service of being transported from one place to another like an airline is a service that is provided by the airlines. It is not a product that is being given to the consumers, but a service that the airline is providing for its customers after they have purchased the airline ticket that is the product.
Intangibility: This is easier to define as something that a person is not able to touch, feel, smell, or weigh before deciding whether or not to buy it. The example would be like an automobile insurance policy. You can make a choice by past experience or word of mouth.
Variability: The variability of a product is the close attention to the product being the same quality, quantity, feature, packaging, and so on with a certain product that they have purchased before in their
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The consumer may purchase a service agreement to use the service but they do not own the service that they received from the company. The company would have to stride on satisfying the customer on the service that they are providing.
What are the main functions of operations management within service industries?
The primary function of operations management within service industries are to satisfy customer needs, there are several important differences between the two type of operations (Saylor, n.d.). Some of the functions for companies in the service industry should consider are operations planning, operation processes, facilities, capacity planning, managing operations, scheduling, and inventory control. We will break down the categories below and what each would pertain
Product is/are the products or services you offer and are they unique and different, superior in quality and easier to use. In my own opinion, the product or service is one the most important aspects of a successful business. If you have an item that the customer really wants they will drive out of their way to purchase it. They are usually willing to pay a higher price if the quality justifies it. When a local popular hamburger place open up in Phoenix, people drove long distances and sat in long lines just to bite into one of their juicy hamburgers.
The characteristics of a service are intangible, inseparable, perishable, heterogeneous and lack ownership. The marketing mix of a service is not perceptible and as the features of a service is distinctive to the features of a product, it has additional elements which are process, people and physical evidence.
Service; there are many different things that come into mind when you think of the term service. I use to think of the term as, in something needs to be serviced, something needs to be done or helped. PSL has changed my view on the term service and that their are many different things about service, its not just helping. Throughout my service experiences and resources I have learned its not about helping at all. Naomi Remen, author of In the Service of Life states “serving is different from helping. Helping is based on inequality; it is not a relationship between equals.” Serving is all about having that connection with someone and going in with an open mindset.
First we will discuss product. Within marketing terms, the product can be defined as a good or service that is provided for consumption or use by a customer. An easy example of a service product is hotel customer service. Another example of a product service can be the omnipresent use of cell phones, pertaining to their service providers. Product goods are easy to define, with footwear manufactured by Nike, or soft drinks such as Coca Cola.
1.Product: The product or service must be developed for the target market. In the airlines the product is not a physical item but services rendered. These services are not limited to but often include: Safety, timeliness (on-time arrivals and departures), convenience, in-flight services, and carrier’s image.
Operations management is that part of a business organization responsible for planning and coordinating the use of the organization’s resources to convert inputs into outputs. The operations function is one of three primary functions of business organizations; the other two are marketing and finance. The operations function is present in both service-oriented and product-oriented organizations. Operations decisions involve design decisions and operating decisions. Design decisions relate to capacity planning, product design, process design, layout of facilities, and selecting locations for facilities. Operating decisions relate to quality ass...
Service is when someone uses their skill and effort to enrich the wellbeing of others. It is an inherited trait of every individual to look after himself or herself. Service is a benevolent or an altruistic effort in which the benefits typically used for oneself are offered to another. Temple hospital offers community health workers to patients who are in need.
Operations management focuses on carefully managing the processes to reduce and distribute products and services. Related activities include managing purchases, inventory control, quality control, storages, logistics and evaluations. A great deal of focus is on efficiency and effectiveness of processes. Therefore, operations management often includes substantial measurement and analysis of internal processes. Ultimately, the nature of how the operations management is carried out in an organisation depends very much on the nature of products or services in the organisation, for example, retail, manufacturing, wholesale and etcetera.
The specific breakdown of operations management came from reading chapter 1 of the online textbook titled Operations Management. Further explained in the book, operations services are products of the transformations of inputs to outputs. Manufacturing products differs from providing services in seven factors: degree of customer contact, uniformity of input, labor content of jobs, uniformity of output, measurement of productivity, production and delivery, quality assurance, and amount of inventory (Operations Management, 2004, p.6). Operations management includes many processes, all of them should be considered thoroughly by the manager. These processes include: forecasting, capacity planning, scheduling, managing inventory, assuring quality, and motivating and training employees (Operations Management, 2004, p.8). Operations management also includes different models, quantitative approach, the analysis of trade-offs, establishing priorities, ethics, the study of the ...
Intangibility distinguishes between services and goods. Unlike goods, services have no physical attributes that can be used by the consumers to make judgment. Therefore, the customers cannot imagine what would they get from a particular service. The customers might think of the possible risks that they would encounter if they buy the service. Hence, the service provider must consider enhancing their marketing strategy to convince the customers about their services and reduced the perceived risks.
Customer service is anything which provides the customer with satisfaction before, during and after purchasing and using goods and services. Good customer service provides an ex...
Operations management focuses on managing the processes of producing and distributing products and services. Operations activities often include product creation, development, production and distribution. It deals with all operations within the organization. Related activities include managing purchases, inventory control, quality control, storage, logistics and evaluations. The nature of how operations management is carried out in an organization depends very much on the nature of products or services in the organization, for example, retail, manufacturing, wholesale, etc.
According to (Lennan, 2008) service delivery is the provision of public goods or social , economic or infrastructural services to those who need them .The Education and Training Unit (2009 internet source) defines this as the supply or ability to provide basic services to the public and these have a “direct and immediate” consequence and impact on the...
A service encounter is defined as a moment when a customer interacts with a service or product for the first time. It is the customer’s actual interaction with a service company. It is identified as a key component of the current agenda for service marketers. More than half of the world’s multinational corporations employ in providing services, thus the scrutiny of service encounters is becoming increasingly significant. Research evidence indicates that customers generally compare their expectations with the performance of service industries and they are influenced by the quality of service they receive. The scope of this essay is to discuss about the view that customers don’t buy products they focus on solutions and also about the consumer’s behaviour pattern regarding services provided. Further, it will be noted how businesses are trying to improve the service quality to attract customers leading to an increase in the economic competitiveness.
Customer Service is the provision of service to customers before, during and after a purchase. The perception of success of such connections is subject to workers "who can modify themselves to the identity of the visitor". Customer service concerns the need an association relegates to customer service in respect to segments, for example, item development and valuing. In this sense, an association that esteems good customer service may spend more cash in preparing representatives than the normal association or may proactively interview customers for feedback.