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Importance of customer service to customers
Operation Management Chapter 1
Importance of customer service to customers
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Operations Management is the term we use for the management of the resources necessary to produce and deliver the products and services required by customers. These resources include labor, materials and also capital equipment. Operations management include inventory management, quality control, production scheduling, and follow-up services. For example in clothing factories they transform raw materials, fabric, thread, and other resources into pants, shirts, skirts, and dresses in order for people to have clothing (Bethel University, 2011). This is called the process of fabrication and assembly. Operations management is about the way an organization produce goods and services. Everything has been produced in some sort of way. An operation …show more content…
I feel as though customer service is the main objective and the most important with any company because at the end of the day regardless of all the strategies, marketing and the operations management if the customer is not happy with the product or the service then the purpose of the entire company will fall. So the operations manager has to make sure that all the customers’ needs and demands are met as well as the company making sure that it uses all of their resources effectively. If the resources are not used carefully then the company takes a chance that the production cost increasing and in the future the overall profit margin will reduce and the company’s overall objective has failed. So both the objectives must be met in a balancing way so that the company benefits out of it in order to be successful and not fail in the long
Operations refers to the transformation of raw materials(inputs) into finished products(outputs). The operations process is one of the key business functions and is a crucial component to business success. Like every business, Qantas is affected by many internal and external influences requiring it to have effective strategies to respond to these influences. Businesses that are able to adopt and utilise effective operational strategies are able to quickly adapt and either reduce or take advantage of these influences that impact the business. The effectiveness of these strategies can measured by Qantas’ performance and whether or not it is able to hold it’s competitive advantage. How well these strategies respond to the influences on operations will determine the level of success that Qantas achieves.
Operations management is essential for the survival and success of any organization. According to Heizer & Render (2011), operations management (OM) is the set of activities that creates value in the form of goods and services by transforming inputs into outputs. Operations managers today contend with competition, globalization, inflation, consumer demand, and consistent change in technology. Managers must focus on the efficiency and effectiveness of processes such as cost, dependability, distribution, flexibility, and speed. The intent of this paper is to discuss the processes and operations management of the Kroger Company.
Operations Management Process is the central arteries within the organization because it produces the planning process for goods and services, which are its reason for existent. Operations management is linked to all organizations as every organization is producing either a product or a service. However, it cannot be said to be the most important function since there are other functional areas and boundaries within an organization. In today's fast changing world, organizations have to have a tendency towards being efficient, effective and innovative to the changing environment to succeed. Operations Management has to use metrics in order for them to accomplish their task and be successful with minimal interruptions within the organization.
I would desire that the company generates profits as that what keeps an organization going forward. It is vital to strive to keep the business as profitable as possible without violating any ethical standards. Customer service is an integral part of management philosophy as customers are important to every business. As a manager, it is vital to creating products and services that meet the actual and perceived needs of clients. Management requires thinking of the external environment since there is a significant change in the environment where the organization operates and there is a need to alter the life of the business to ensure that it reflects the changing
Operations – To work out the right layout and work flow process in the company. The manpower resource allocation is also critical in the situation on the right balance of resource to handle the production. If possible, adopt a hybrid model to handle the flexibility in the product nature, make both the production line being able to configure standard and customized so to reduce setup and changeover time and cope with the demands.
Operations management focuses on carefully managing the processes to reduce and distribute products and services. Related activities include managing purchases, inventory control, quality control, storages, logistics and evaluations. A great deal of focus is on efficiency and effectiveness of processes. Therefore, operations management often includes substantial measurement and analysis of internal processes. Ultimately, the nature of how the operations management is carried out in an organisation depends very much on the nature of products or services in the organisation, for example, retail, manufacturing, wholesale and etcetera.
Operations management strategies play an important role in any organization to achieve organizational goals. An organization uses these operations strategies to maintain and control all its operations...
An operations manager assumes an imperative part in guaranteeing that the regular operations of a business run smoothly. The main responsibilities of an operations manager range from supervising the employees, to working with them to improve customer service (Job is Job). Enterprise Rent A Car was founded in 1957 by Jack Taylor in St Louis, USA. Starting off, Enterprise Rent A Car had only seven cars, but the small dealership developed into what is today one of the world’s leading car rental companies with over 8,000 offices worldwide and a fleet of over 850,000 cars (Enterprise Rent A Car). Enterprise Rent A Car is a service business that caters to a wide range of customers. Enterprise Rent A Car ’s customers include businesses, ‘who may require regular car rentals for their staff or visitors, as well as individual customers, who may want to hire a car when they are on holiday or if their own vehicle has been involved in an accident’ (The Times 100). When considering the continuous success of Enterprise Rent A Car over the years, it is only fair to give credit to the operation managers who implement the latest and most innovative concepts and ideas that the car rental industry has to offer. This paper will focus on the role of operations management at Enterprise Rent A Car and the international success of the franchise with regard to communication strategies, customer service, and management styles.
Slack, N., Chambers, S., Johnston, R., Betts, A.,(2009). Operations and process management: Second edition. Harlow: Pearson Education Limited
In every organization, different operational functions exist to ensure the smooth learning of the organization. In order for an individual to have the knowhow on how to operate the functions delegated to them they must have implicit knowledge on the functionalities themselves. Understanding markets, customers and the company goals has always proven to be a core starting point for individuals who ply their trade in the organization. The essence of the skills is evident in globalization, cooperate social responsibility and risk management issues. In operations management, the basic principles of operations should be followed to ensure that the profitability of the organization ensures the operation of the organization is
Operational planning is what drives strategic planning goals to a success. On a day to day basis, operational plans are being communicated and decisions are being made. Operational planning is important because it leads to the goals and visions of the organization and by doing that, operational plans must be made daily to keep the organization competitive in the market. Friend & Zehle (2004) discuss operational plans central to the allocation of resources, it uses inputs to scale operations in order to deliver information about all stages of the primary value chain activies and the support of those activities. Without operational plans, an organization would have no way to reach its goals that were set. The market is changing constantly and operational plans help keep organizations making effective
Once plans have been developed, an organization must address how management will be accomplishing be those plans. This involves operational plans that must flow from strategy; specify resource, time issues, and commitment of human resources. Operational plans at the lower - levels of the organization, have a shorter time horizon, and are narrower in scope (Bateman, Snell 2003 p.113). A good example of this is Wal-Mart's main strategic goal. It is to provide quality merchandise at an affordable low cost to consumers. Its operational goals focus on efficient logistics requiring technology and inventory management systems to help reduce costs so it can be passed on to the customer. Operational plans are derived from a tactical plan and are aimed at achieving one or more operational goals (Bateman, Snell 2003 p.113).
It's very well known that a companies success is not only dependant on the possession of a good product or service, but the key aspect to a successful business is excellent customer service. As the market grows, now more then ever companies are emerging, they are offering very similar types of products and services. Successful customer service can be a way a business becomes original and unique, it can be the key to attracting and maintaining loyal customers. Good customer service can start-up a business while bad customer service can harm a company. An average customer that experiences an issue will complaint to 9-10 people about the problem. A customer that received support to their problem and a potential solution will tell at least five
To cater to customer needs. To keep in mind the complications that arises in different situations and handling it. Teamwork and proper service, internal strategy and proper communication.
Customer service is still plays an integral role in business. However, how companies serve their customers is changing.