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The walt disney company: the entertainment king
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Question 1
i. Disneyland Hong Kong is a project that Hong Kong government undertook in collaboration with Walt Disney in 1997. It took five more years to finally approve Walt Disney company to start its project in 2002 (West, 2016). o External environment: The commencement of Disneyland project had to account for several external factors. This project was undertaken by the Hong Kong Special Administrative Region (HKSAR). The project was approved by the government at Penny’s Bay, in Lantau island, located a little farther from the main city. The theme park was mainly built for the ‘family oriented’ tourists from mainland China, Taiwan and South East Asian countries. 29% of the incoming tourists were from China in 1999. People of China face
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But the Disney theme park located just outside Paris did not consider several managerial issues as well as consumer preferences. Walt Disney found Chinese population very lucrative and wanted to open a theme park somewhere around China. After two American parks and one Japanese park, they wanted to avail of the Chinese market which was previously unexplored. Disneyland, after initial talks with Hong Kong government, eliminated any other possibility of majority ownership so that they could invest on management and fees of franchise from their first-cut profits. Finally, Walt Disney had a management team of long experience of dealing with almost all the large and developed markets around the world. With the unparalleled resources and capital they already had, they could easily conduct proper market research before diving into the market in Hong …show more content…
To cater to customer needs. To keep in mind the complications that arises in different situations and handling it. Teamwork and proper service, internal strategy and proper communication. Properly handling stakeholders. Hong Kong public were sensitive about the demolition of ecosystems that the project had caused (Ahn & McKerche, 2015). Disneyland had to comply to the environmental issues. Business process and production. Extraction of value due to production
Intellectual property management
(Post production works that include proper maintenances of trademark services) Disneyland through its long history of serving people across the world with their premium services had to keep to their words Hong Kong Disneyland website (2018). The employees must live up to the expectations for which people are paying greater than average price. Product quality assurance and service quality assurance. Trade secret, trade mark, copyrights, design rights, commercial value. Maximization of value through procurement and maintenance of intellectual property
Disney offers an array of benefits for employees. For many, simply working within the Disney environment and being surrounded by the positive attitudes of coworkers is a benefit in and of itself. One of the employment perks at Disney is that you can choose a free vacation at any of the Disney parks around the world once a year, in addition to free park admission for up to three guests, and discounts to partnered locations such as hotels and restaurants. Other basic benefits includes medical insurance such as dental and vision, on-site childcare, and paid for sick leaving. In addition, employees are paid weekly so that they don’t need to worry about spending all of their salary at the beginning of each month. But in our opinion, making kids smile is the greatest benefit from working at
Walt Disney World is trademarked for being the “Happiest Place on Earth”, and attracts millions of people each year from all around the world. With 10,000 guests an hour visiting Walt Disney World, parks reach their carrying capacity of 100,000, within the 43 square miles of Disney property, almost all of the days that it is open year round (“Walt Disney World”). With this much land and this number of people coming and going from the property each day, one may be to believe that The Walt Disney Company has their eye on one thing and one thing only - Money. Although this may seem to be a reasonable assumption, Walt Disney World, along with the entire Walt Disney Company, is paving the way to a sustainable company in new environmentally friendly
It would be very hard to not have heard about Disney because he has released so many different kinds of animations, but during the 1950’s Disney began to become less involved in the animation department, entrusting most of its operations to his main animators, the Nine Old Men, although he was always at story meetings. Instead, he started concentrating on other things. On a business trip to Chicago in the late 1940s, Disney drew sketches of his ideas for an amusement park where he envisioned his employees spending time with their children. These ideas developed into a concept for a larger enterprise which was to become Disneyland. Disney spent five years of his life developing Disneyland and created a new company, called WED Enterprises, to carry out the planning and production of the park. In March 1952 Walt Disney got permission to build Disneyland. Construction work started in July 1954, and opened in July 1955; the opening ceremony was broadcast on ABC, which reached 70 million viewers.The park was designed as a series of themed lands, linked by the central Main Street, U.S.A a replica of the main street in his hometown of
After his first film business failed, artist Walt Disney and his brother Roy started a film studio in Hollywood in 1923. The first Mickey Mouse cartoon, Plane Crazy, was completed in 1928. Steamboat Willie, the first cartoon with a soundtrack, was the third production. The studio’s first animated feature film was Snow White in 1937, followed by Fantasia and Pinocchio in the 1940s. Disneyland, the theme park developed largely by Walt, opened in 1955 in Anaheim, California. The television series, the Mickey Mouse Club, was produced from 1955 to 1959, and the Disney weekly television series (under different names, including The Wonderful World of Disney) ran for 29 straight years. (1)
Disney failed to realize that while its strategy in Japan worked for Japan, its Japan strategy was not going to work in Paris. Disney decided to photo copy their operation and learned that was not acceptable. In 1992, several unforeseen issues arose that Disney was not prepared to handle. There were transatlantic airfare wars and currency movements that lead people to avoid traveling to Paris. Also, Disney was expecting a flocking of French people to visit the park; yet again basing their assumptions on the performance of the Japanese park (Cateora & Graham, 2007).
International Theme Parks Ltd (HKITP) was formed. While the owners supported the project with substantial
4. Disney?s had a reputation of maintaining a quality park for its customers to enjoy. The French people got upset when Disney began to market EuroDisney by referring to its size and glitz, instead of by the variety of attract...
It is being predicted that Disneyland will see a dip due Harry Potter. However, Disneyland too is in the process of adding more attractions. There is a 14 acre expansion plan which would resemble Star Wars. The spokesperson of Disneyland, Suzi Brown has said that, Disney would continue to raise the bars of theme parks and strive to provide an unique experience to tourists. This arms race, however, would do a lot of good for the industry and people as
...were the major reasons for the lower sales. They overlooked the opportunity to profit on the established costumers need for Theme Park entertainment because they did not realized who in fact were their customers.
People have always had empathy and Disneyland movies and the theme park changed the way that they ran those things. The opening of Disneyland impacted America in the 1950s since it allowed adults to experience a child’s imagination and its continued importance today can be seen through everything in life. How does Disneyland impact society? Walt Disney had a vision: a place where children and adults could experience what it would feel like to be in a real life fairy tale and let their imagination run wild. When Disneyland opened its gates in 1955, came the change America wanted super badly, to be able to experience a real life Utopia for only one dollar. It changed the way the world saw not only amusements parks, but also a child’s imagination.
In the early 1950's, Walt Disney began designing a huge theme park to be built near Los Angeles. He wanted Disneyland to have a lot of entertainment for the parents and their children but also have some educational aspects. He hired a research firm to find an optimal location in southern California that would be suitable for a large theme park. They studied factors such as growth in population, weather patterns and transportation options. Farming land was bought in the city of Anaheim, about 25 miles south of Los Angeles. The 200 acre property consisted mostly of orange trees. Construction began in July 1954. One year late summer of
The Walt Disney plans to expand its presence in other countries too mainly the emerging market like China that offers great opportunity. Due to its highly advanced infrastructure and higher population, the Disney already made a biggest investment till date on a development and construction of Disneyland theme park in Shanghai, China. The success of Disneyland Hong Kong and the presence of 330 million people that resides within the 3 hour commute to Shanghai allows the Disney to invest $5.5 billion on this theme park. The Disney CEO states that the park will be open for the visitors in the early The company know its various revenue generating streams very well.
In 2005, Hong Kong Disneyland was opened. Before the open of Hong Kong Disneyland, the public always had a heat debate on whether the park would bring any problems to Hong Kong from the perspective of livelihood and economy. However, nobody realized that disneyization has already been affecting our daily lives. In the following essay, shopping centre Langham Place of Hong Kong will be used as an example to illustrate how shopping culture in Hong Kong are influenced by disneyization.
When it first opened, there was moderate controversy over the lack of African American employees. Since 1963, civil rights activists have pressured Disneyland to hire people of different races to make the park more diverse. Back then Disneyland had a number of temporary rides and shows that passed through rather quickly. This was because the park only had about half the number of attractions it has now. When Disneyland first opened guests were charged separately for admission to the park and attraction tickets. According to the website mouseplanet accessed on November 16 2015, “Adults could get into the park for $1 and rides cost between 10-30 cents.” Since its opening, Disneyland has undergone a number of expansions and major renovations. This includes the addition of New Orleans Square in 1966, Bear Country in 1972, and Mickey's Toontown in 1993. As stated in the article Then and Now on the pbs website accessed on November 16 2015, “Tickets to enter the park now cost around $85.00.” Since the opening the park has restored many classic attractions such as Space Mountain, Jungle Cruise, and the Haunted
That is to say, Hong Kong Disneyland offers a uniquely western experience within the confines of Asia. The perception of Hong Kong Disneyland as a global brand can vary depending on the social groups that each consumer identifies as. Mainland Chinese visitors that are unaccustomed to western culture and modernity can feel as though they’ve stepped into a separate western sanctuary where they can fully experience another way of life. The more modern and westernised Hong Kong Chinese visiting the park are able to enjoy their visit in a relaxing