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The walt disney company: the entertainment king
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Question 1
i. Disneyland Hong Kong is a project that Hong Kong government undertook in collaboration with Walt Disney in 1997. It took five more years to finally approve Walt Disney company to start its project in 2002 (West, 2016). o External environment: The commencement of Disneyland project had to account for several external factors. This project was undertaken by the Hong Kong Special Administrative Region (HKSAR). The project was approved by the government at Penny’s Bay, in Lantau island, located a little farther from the main city. The theme park was mainly built for the ‘family oriented’ tourists from mainland China, Taiwan and South East Asian countries. 29% of the incoming tourists were from China in 1999. People of China face
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But the Disney theme park located just outside Paris did not consider several managerial issues as well as consumer preferences. Walt Disney found Chinese population very lucrative and wanted to open a theme park somewhere around China. After two American parks and one Japanese park, they wanted to avail of the Chinese market which was previously unexplored. Disneyland, after initial talks with Hong Kong government, eliminated any other possibility of majority ownership so that they could invest on management and fees of franchise from their first-cut profits. Finally, Walt Disney had a management team of long experience of dealing with almost all the large and developed markets around the world. With the unparalleled resources and capital they already had, they could easily conduct proper market research before diving into the market in Hong …show more content…
To cater to customer needs. To keep in mind the complications that arises in different situations and handling it. Teamwork and proper service, internal strategy and proper communication. Properly handling stakeholders. Hong Kong public were sensitive about the demolition of ecosystems that the project had caused (Ahn & McKerche, 2015). Disneyland had to comply to the environmental issues. Business process and production. Extraction of value due to production
Intellectual property management
(Post production works that include proper maintenances of trademark services) Disneyland through its long history of serving people across the world with their premium services had to keep to their words Hong Kong Disneyland website (2018). The employees must live up to the expectations for which people are paying greater than average price. Product quality assurance and service quality assurance. Trade secret, trade mark, copyrights, design rights, commercial value. Maximization of value through procurement and maintenance of intellectual property
It would be very hard to not have heard about Disney because he has released so many different kinds of animations, but during the 1950’s Disney began to become less involved in the animation department, entrusting most of its operations to his main animators, the Nine Old Men, although he was always at story meetings. Instead, he started concentrating on other things. On a business trip to Chicago in the late 1940s, Disney drew sketches of his ideas for an amusement park where he envisioned his employees spending time with their children. These ideas developed into a concept for a larger enterprise which was to become Disneyland. Disney spent five years of his life developing Disneyland and created a new company, called WED Enterprises, to carry out the planning and production of the park. In March 1952 Walt Disney got permission to build Disneyland. Construction work started in July 1954, and opened in July 1955; the opening ceremony was broadcast on ABC, which reached 70 million viewers.The park was designed as a series of themed lands, linked by the central Main Street, U.S.A a replica of the main street in his hometown of
Disneyland marked the onset of theme parks in the nation, which was carved out of a fantasy tale and it has been the leader for 60 years. And, there was virtually no competition to the attraction quotient that attracted people and tourists to visit the theme park.
Disney offers an array of benefits for employees. For many, simply working within the Disney environment and being surrounded by the positive attitudes of coworkers is a benefit in and of itself. One of the employment perks at Disney is that you can choose a free vacation at any of the Disney parks around the world once a year, in addition to free park admission for up to three guests, and discounts to partnered locations such as hotels and restaurants. Other basic benefits includes medical insurance such as dental and vision, on-site childcare, and paid for sick leaving. In addition, employees are paid weekly so that they don’t need to worry about spending all of their salary at the beginning of each month. But in our opinion, making kids smile is the greatest benefit from working at
Walt Disney World is trademarked for being the “Happiest Place on Earth”, and attracts millions of people each year from all around the world. With 10,000 guests an hour visiting Walt Disney World, parks reach their carrying capacity of 100,000, within the 43 square miles of Disney property, almost all of the days that it is open year round (“Walt Disney World”). With this much land and this number of people coming and going from the property each day, one may be to believe that The Walt Disney Company has their eye on one thing and one thing only - Money. Although this may seem to be a reasonable assumption, Walt Disney World, along with the entire Walt Disney Company, is paving the way to a sustainable company in new environmentally friendly
Now that we know what we’ll be learning about, let's jump right into the history of Disneyland. The idea for Disneyland began when Walt Disney visited Griffith Park with his daughters Diane and Sharon. He envisioned building a tourist attraction where adults and their children could go and have fun together. According to
Sparked Walt Disney World in Florida in 1971, Tokyo Disney Resort in Japan in 1983, Euro Disney in Paris in 1992, Hong Kong Disneyland Resort in 2005 and finally Shanghai Disneyland Resort, which is opening in June 2016 (Dehrer). Walt Disney hosted the opening of Disneyland in June 17, 1955 even with all the chaos he managed to give one last sliver of hope to those yet to experience the magic of it all “ To all who come to this happy place: Welcome. Disneyland is your land. Here age relives fond memories of the past, and here youth may savor the challenge and promise of the future. Disneyland is dedicated to the ideals, the dreams, and the hard facts that have created America, with the hope that it will be a source of joy and inspiration to all the world.” (Bryman
The Walt Disney plans to expand its presence in other countries too mainly the emerging market like China that offers great opportunity. Due to its highly advanced infrastructure and higher population, the Disney already made a biggest investment till date on a development and construction of Disneyland theme park in Shanghai, China. The success of Disneyland Hong Kong and the presence of 330 million people that resides within the 3 hour commute to Shanghai allows the Disney to invest $5.5 billion on this theme park. The Disney CEO states that the park will be open for the visitors in the early
After his first film business failed, artist Walt Disney and his brother Roy started a film studio in Hollywood in 1923. The first Mickey Mouse cartoon, Plane Crazy, was completed in 1928. Steamboat Willie, the first cartoon with a soundtrack, was the third production. The studio’s first animated feature film was Snow White in 1937, followed by Fantasia and Pinocchio in the 1940s. Disneyland, the theme park developed largely by Walt, opened in 1955 in Anaheim, California. The television series, the Mickey Mouse Club, was produced from 1955 to 1959, and the Disney weekly television series (under different names, including The Wonderful World of Disney) ran for 29 straight years. (1)
Disney failed to realize that while its strategy in Japan worked for Japan, its Japan strategy was not going to work in Paris. Disney decided to photo copy their operation and learned that was not acceptable. In 1992, several unforeseen issues arose that Disney was not prepared to handle. There were transatlantic airfare wars and currency movements that lead people to avoid traveling to Paris. Also, Disney was expecting a flocking of French people to visit the park; yet again basing their assumptions on the performance of the Japanese park (Cateora & Graham, 2007).
In order to build the new Disneyland in Hong Kong a new non-recourse entity, Hong Kong
... trying to conduct business will not be difficult. Communication is the key to business, without proper means of communication it becomes extremely difficult to conduct business. The English people would love to have a little piece of America in their country, so why not give them the largest theme park, Disneyland. Of course proper research is going to be conducted to determine how and where the park is going to be constructed. Cultural background checks are going to be extensive, and the park is going to cater to the English culture and way of life. Another reason I chose England was because of the rich history that it has. Without England America would not be around. Tourists that travel to England would get a treat in Disneyland. With England?s history why not add an enormous tourist attraction. The country would benefit from a great deal from Disneyland, more tourists will visit and more revenue will be made. The entire country would benefit from the arrival of Disneyland, but more importantly the people will benefit. Disney characters are so popular, so why not expose them to people who are not fortunate enough. With Britain?s similar culture it would be a perfect fit.
...were the major reasons for the lower sales. They overlooked the opportunity to profit on the established costumers need for Theme Park entertainment because they did not realized who in fact were their customers.
That is to say, Hong Kong Disneyland offers a uniquely western experience within the confines of Asia. The perception of Hong Kong Disneyland as a global brand can vary depending on the social groups that each consumer identifies as. Mainland Chinese visitors that are unaccustomed to western culture and modernity can feel as though they’ve stepped into a separate western sanctuary where they can fully experience another way of life. The more modern and westernised Hong Kong Chinese visiting the park are able to enjoy their visit in a relaxing
In 2005, Hong Kong Disneyland was opened. Before the open of Hong Kong Disneyland, the public always had a heat debate on whether the park would bring any problems to Hong Kong from the perspective of livelihood and economy. However, nobody realized that disneyization has already been affecting our daily lives. In the following essay, shopping centre Langham Place of Hong Kong will be used as an example to illustrate how shopping culture in Hong Kong are influenced by disneyization.
In the early 1950's, Walt Disney began designing a huge theme park to be built near Los Angeles. He wanted Disneyland to have a lot of entertainment for the parents and their children but also have some educational aspects. He hired a research firm to find an optimal location in southern California that would be suitable for a large theme park. They studied factors such as growth in population, weather patterns and transportation options. Farming land was bought in the city of Anaheim, about 25 miles south of Los Angeles. The 200 acre property consisted mostly of orange trees. Construction began in July 1954. One year late summer of