What Are The Advantages And Disadvantages Of Face To Face Interview?

 Instruments used (e.g., survey, interview protocol): survey would be a good choice to obtain information directly from individuals in an organization including those in leadership positions as well as other hierarchies. Pretesting would be a good idea to obtain the goal of clear instructions and formats to make it easy and less time-consuming. With surveys, self-report information can be obtained from research participants and maintain anonymity and confidentiality to alleviate biased behavior (Dane, 2011). Even though face-to-face interviews are an expensive process, it would be good to use that because it works well for a preplanned research study by using a structured interview format. It is important to initially use face-to-face

The disadvantage of interviewing an individual versus a group is time-consuming and both are open to dishonesty/being biased. The advantage of face-to-face interviews is being in person with the individual and building a good foundational relationship. If the individual is not available in person due to travelling or not reachable, then an electronic interview is possible, however there could be problems combining results from two different type of interviews (Krathwohl, 2009). The disadvantage with interviewing a focus group at once is because, the interviewer would need to have multi-tasking skills to be able to listen to more than one person talk and at the same time understand the dynamics of the group and be able to capture good information. Another disadvantage is that, there could also be individuals in the group who are shy to express openly and that would lead to loss of some good information. On the other hand, in a group interview, something that one person says could lead to someone else reacting differently leading to a more productive and broader discussion resulting in more significant information being collected

Some of these include: (a) clearly written research question and substantiated; (b) appropriate case study design for the research question; (c) focused strategies for sampling applied; (d) systematic management of collected data; and (e) correctly analyzed data (Russell, Gregory, Ploeg, DiCenso, & Guyatt, 2005). Data validity is promoted by including numerous strategies by principles of a case study research