What Are The Advantages And Disadvantages Of Digital Advertising

Introduction

Advertisings are very important for the companies to promote their products to masses. The first billboard was appeared in 1450’s and the companies still using it until today. They would use the billboards to post their posters. That can let the people pay attention or remember their company. Moreover, billboards are started to change in the society. Most of them are using technology billboards as they can make the costumers more interested in advertising such as they would use the LED screens and cameras to scan the costumers and give them the advertising which is the most suitable for them. On the other hand, some places still using neon light billboards to promote their company name on the high street such as Japan and Hong Kong. One of the reason is they can keep their style and they are highly prominent for the costumers. However, they are not useful then the digital advertisings. Digital advertising can give more information to the costumers and it can put different posters in the same time and some of them can more interactive with the costumers. Thus, this article is going to find out why costumers are more prefer digital billboards then the traditional one, and what element let it works to promote the advertising.

The author believe that the out-of-home advertising is the most poplar method, especially the big companies. Moreover, we can find it in everywhere such as public transportations, pedestrians or station platforms. Increased frequency of consumer exposure, Builds company reputation and product image are the reasons why companies like using advertising to promote their products. However, stationary mode of advertisings, limited information also are the disadvantages of it. Whatever digital billboards or normal billboard also exist these problems. Billboards can help the companies become more popular, but they cannot make sure that costumers would interested in