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Mobile advantages and disadvantages
Mobile advantages and disadvantages
Mobile advantages and disadvantages
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Advantages of digital and mobile marketing are as follows:
Fastest way to reach new customer.
Identify usable customer insights.
Easy tracking of public feedbacks and reviews.
Communication is build with customers directly.
Adding more creative ideas to promote a product or service.
Extremely fast source of adverts.
Low cost compared to traditional marketing tactics.
Attracts large number of customers.
Provide additional branding and promotion for a company or a product. (Tamanna Ahmed)
Disadvantage of digital and mobile marketing are as follows:
Lack of actual presence of product or service.
Really hard to trust on what is offering is real.
Dependability on technology and satellite.
Hidden maintenance cost is high.
World wide competition because of globalization. (Tamanna Ahmed)
Higher dropout rate it means that the response rate of customers are low.
Hard to see and understand the nonverbal communication. (Nusrat Jahan)
Digital marketing is a fastest growing form of direct marketing. Widespread use of internet is having dramatic impact on both co...
In 1985, the U.S. Food and Drug Administration (FDA) passed a ruling to allow direct marketing to consumers as long as the pharmaceutical companies included warnings about possible side effects and other dangers. This change allowed for print-based marketing such as magazines, but in 1997, the FDA lessened the requirement for detailed warnings. Furthermore, the FDA ruled that TV ads containing only the main dangers of the drug were permissible, and this resulted in an inundation of the direct-to-consumer advertising on television. “One study showed that for each dollar of direct-to-consumer advertising on TV by the pharmaceutical company during 1999-2000 resulted in a return of $4.20 for each dollar spent. By 2005, the pharmaceutical industry spent over one billion on TV ads” (DeGeorge 319). Based on these facts, the advertising is paying off for these large pharmaceutical companies.
Digital marketers must keep up-to-date with the consumers preference, trends and needs, in order to meet these needs and to be able to remain competitive in the market . The connectivity created by digital media leads to enhanced product benefits such as online games and applications (Pride & Ferell, 2014). However, the use of the internet to sell products could be a disadvantage to the business since the goods being sold are intangible, the consumer could research and find reviews describing a product as low quality which could result in sale losses (Brand Driven Digital, 2013).
Digital marketing is a growing field that “promotes products or brands via one or more forms of electronic media.” Examples of “advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels” (businessdictionary.com) This method of advertisement makes a digital marketing analyst necessary to help navigate a company through the proper marketing channels.
The research analyzed the importance of the internet as a marketing tool in the U.S., Europe and Asia to determine (1) what factors inherent in the internet result in marketing success, (2) how the potentialities of the internet as a marketing tool affects efficiency and impacts business, (3) establishment of a "theoretical set of reference for the accounting of the results achieved with internet presence" (Tiago, Couto, Natario & Braga, 2007, Hypotheses section, para. 2), and (4) enhance current knowledge regarding the "types of company activities that use the internet as a fundamental component of the business" (Tiago, Couto, Natario & Braga, 2007, Abstract headnote section, para. 1).
E-Marketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms E-Marketing, Internet marketing and online marketing are frequently interchanged and can often be considered synonymous. Marketing consists of individual and organisational activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation, distribution, promotion and pricing of goods, services and ideas. (Dibb, Simkin, Pride and Ferrell, 2001). E-Marketing encompasses all the activit...
As shown in the figure 1, one of the key factors of market expansion is Technology. Using internet, mobile phone and making transactions online are all put together under one term – The Digital marketing. Digital marketing is the advertisement to boost up the sale of products or brands using the available forms of electronic media. Digital marketing is creating exponential leaps for businesses of all categories and varying sizes.
Internet marketing popularity is increasing day by day. Many business organizations are using internet to direct communicate with customer and to get more attention of customers. It helps to build one to one relationship, customer get sufficient information about products and company and company can give enough information about products and company reduce their cost. Internet marketing also helps to reach wider and distant markets; product im...
Digital presence has recently impacted on the marketing strategies and changed consumer perception. The diversity of digital channels and cost efficiency lead to facilitate the marketers’ interactive and frequent communication with their customers. Thus, for the organization to meet up the business requirement and objective, they have to find out consumers’ requirement and identify the best possible approach to satisfy and attract them. It is s fact that developing unique marketing strategy with wider objective is important for ensuring effective promotional activity plan.
The Information revolution is changing our daily lives. With the rapid development of computer and internet, online commerce become quite common and plays an important role in the modern world. The online business has booming development in these few years. US online retail sales raised an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may due to the growing number of consumers who shop online. In the case of Asia, survey reported 77.6% of Internet users have online shopping experiences in 2003 (as cited in To, Liao & Lin, 2007). Online shopping is very different from traditional shopping. Consumers cannot touch and check the product before purchasing it, which means they are at higher risk of fraud than traditional shopping. Consumers also have other concerns such as credit cards security of online shopping. Then questions should be raised: what is the advantage of online shopping? Why people shop online? In following paragraphs, the advantage of online shopping for the consumer and consumer’s motivation to shop online will be reviewed and discussed.
Many organizations are using the internet to promote their business through website, blogs and twitter. Online marketing is important since it aligns with the way consumers make purchasing decisions. Through the created website you are able to inform the visitors about your products or services and promote special offers. Providing all the details about your product in the website is a way to attract clients to your website. The reason to this is because numerous consumers use social media and research to carry out preliminary product and price before making final decision. Good relation and trust is built since the clients can browse your online store and place orders anytime.
Web Marketing is also known as Internet Marketing, Online Marketing or E- Marketing. Web Marketing is the process of advertising which is generally done though online to evolve in front of customers. Internet world has brought new competition among organization which leads them to meet increasing competition, expanding market and rising customer expectation on web. To deal with the competition and to maintain long term relationship with the online customers companies must adopt and practice web marketing with the help of different strategies of Internet marketing. Marketing is done to acquire a large number of customers at one time with the help of advertising strategies and it is important no matter whether companies are
In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
The internet is changing marketing not to mention the world. "The number of internet users worldwide is expected to reach almost 1.4 billion by 2007" according to Armstrong & Kotler (2007) p. 26. The internet is also changing the ways that companies are conducting their marketing.
In the 1990s direct marketing became the most important tool in the mix because technology had enabled a form of communication by appealing directly to the target customer. This change led to new media formats, and the subsequent development of the Internet. Digital technologies have accelerated change in the marketing communications
The Internet started out as a proprietary network run by the government. While it gradually opened up to civilian use in the 1980s, it was not yet seen as a medium for promoting one’s product, much less selling goods and services. It wasn’t long, though, before marketing professionals saw the potential of the online community as a venue for advertising as millions began to log on for information and entertainment.