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Technology and online stores vs brick and mortar
Brick and mortar versus online learning
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Benefits of Online Marketing
Overview
Many organizations are using the internet to promote their business through website, blogs and twitter. Online marketing is important since it aligns with the way consumers make purchasing decisions. Through the created website you are able to inform the visitors about your products or services and promote special offers. Providing all the details about your product in the website is a way to attract clients to your website. The reason to this is because numerous consumers use social media and research to carry out preliminary product and price before making final decision. Good relation and trust is built since the clients can browse your online store and place orders anytime.
The following are the benefits:
1. Cost effectiveness –marketing online is cheaper and time saving as compared to physical retail outlet; this attracts clients to your website since they do not have to move from one retail shop to another in search of a certain product. This movement is reduced through
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It is easy and cheap to establish since creation of a website and providing all necessary information will enable attraction of clients all over the world. It helps cut down transport cost for the client and also other great expenses which the supplier could have incurred during establishment of physical branches all over the country. You can make an order while indoor and you receive it at your doorstep anytime you need it. Online marketing has enabled creation of job opportunities mostly for the youths .These are very vibrant and through them cases of insecurity and drug abuse will be decreased at a great rate since they are not idle anymore. You are not required to build or rent an office to perform online marketing, this can be done in your house, and costs of paying employees overtime are cut down since the website does not need to be monitored
· Use of social media for promotion- word of mouth and social media help to get the message across and promote the product efficiently
Digital marketers must keep up-to-date with the consumers preference, trends and needs, in order to meet these needs and to be able to remain competitive in the market . The connectivity created by digital media leads to enhanced product benefits such as online games and applications (Pride & Ferell, 2014). However, the use of the internet to sell products could be a disadvantage to the business since the goods being sold are intangible, the consumer could research and find reviews describing a product as low quality which could result in sale losses (Brand Driven Digital, 2013).
Advertisings are very important for the companies to promote their products to masses. The first billboard was appeared in 1450’s and the companies still using it until today. They would use the billboards to post their posters. That can let the people pay attention or remember their company. Moreover, billboards are started to change in the society. Most of them are using technology billboards as they can make the costumers more interested in advertising such as they would use the LED screens and cameras to scan the costumers and give them the advertising which is the most suitable for them. On the other hand, some places still using neon light billboards to promote their company name on the high street such as Japan and Hong Kong. One of the reason is they can keep their style and they are highly prominent for the costumers. However, they are not useful then the digital advertisings. Digital advertising can give more information to the costumers and it can put different posters in the same time and some of them can more interactive with the costumers. Thus, this article is going to find out why costumers are more prefer digital billboards then the traditional one, and what element let it works to promote the advertising.
Businesses can benefit from social media through cost reduction by reducing staff working hours and increasing revenue. Social media marketing is the fastest means of getting words out about a business or product, that is why eventually all businesses are buying the initiative. Most marketers who are already established in the new social media initiative are beginning to implement their own tactics, which has brought social media to a greater height than it was before. These popular websites could be a great approach for companies and customers to improve their communications by applying them to computers and mobile devices. Social media marketing is a term not really known by many people.
One of the most important aspects of mass media is media’s reliance on advertisers. Advertising is a main source of income for most media companies, especially websites and television stations. However, in recent years, programs and software have been released to “block” ads so that the consumer does not have to see them, and media companies have learned to combat this with their own methods. Online advertisements also can lead to many problems in online journalism. Although convenient for the consumer, ad blockers, as they are called, actually hurt mass media companies by restricting payout from advertisers.
Work and business relay strongly on the usage of internet. Sending and receiving mails, shopping online and advertising have change the way of business. In “Why the Internet is Important in Business,” Chris Blank (n.d) argues that every big and small businesses know the significance of creating a website and social media pages for the company. According to Blank (n.d) having a social media page or a website will increase the publicity of the business. For example, Old Spice is an old company and it needed to boost its sales; to do that they made crazy and funny advertising and posted them in YouTube and Twitter. After 7 month the company sales increased by 107 percent. Company sales increased tragically because YouTube is the wide media website and YouTubers like crazy and funny videos; with this, the view counts reached millions views per video, which led to increase the sales of Old Spice products. Relaying on the internet is now a major factor for a success of a company.
Marketing is a vital component in the success of businesses. Smaller businesses rely on business advertising, expenses, knowing if the business is networking with the right people, or joining the best organisations which lead to success (EStartup business blog, 2010). Marketing concentrates on customers and what the customers want. Customers are the source of sales and profits. Many small businesses are faced with remarkable hardships due to not developing the right marketing plan (EStartup business blog, 2010). To help these businesses a more appropriate or better marketing plan needs to be designed. Small business internet marketing services can help businesses develop and thrive in a highly competitive market. For the highest quality internet marketing services, hiring an online marketing company to design a customized internet marketing campaign may be advantageous for some businesses (EStartup business blog and contributors, 2010). Identified will be the role that marketing plays in a successful business demonstrated by use of two examples, the importance of developing a marketing plan, and ethical and legal issues that surround marketing practices (EStartup business blog, 2010).
Short and medium term, you will see the benefits of an Internet site. Your printing expenses will be reduced, your customer service will be improved, your sales will increase, your company will acquire additional notoriety, etc. The Web is a world without frontiers that is accessible at all times. Your website will be never closed contrary to your shop. Your Web page may sell and answer questions in an autonomous way.
Advertising has been round for centuries; starting with print ads, then evolving into radio and TV adverts. Each form of advertisement requires several different strategies in order to make the advertisement effective and appealing to the consumer. With the ever popular rising of the usage of the internet, online advertisements have also become more popular. According to Dr. David Evans, who received his Ph.D. in Economics, e-commerce, or sales processed online, were equal to 34 billion dollars as of 2008. (Evans, 2) This amount has only grown and will continue to grow as the usage of the internet becomes more and more popular. The heart around this monumental sum of revenue is online advertising. Advertising agencies optimize their online
We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them are using social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising social media is now one of the best ways to access consumers. Especially when it comes to younger generations, if you aren’t online you don’t exist. Social media is an excellent way to establish a presence in the minds of consumers. They can interact and establish a connection with an organization instantly. Social media is cheap and its everywhere. If a business hopes to compete in the modern world having a social media presence is absolutely
The main advantage of online shopping is convenient. Online shops open 24/7. People who live in remote areas do not need to speed long time on the traveling to the stores. Consumers who come from other cities/countries can easily buy the native and specialty goods by just a click instead of going to that cities/countries themselves. The relevant information of products can be received from any location in seconds. Study showed that 72% of online shoppers preferred surf online than go to retail store to attain information about a product (Lokken et al., 2003). Online shopping also has greater price information (as cited...
Internet marketing is a reliable tool and affordable. It is easy to introduce a product and brand through internet. It is easy for marketers to work on internet marketing. They can show a better thing to consumers in less time and cost. (Jamie Swartz)
At the very start, internet revolution was known as a world wide web that would change everything. In 1990s, the concept of "online business" was created, this business is known by various names such as dot-coms, e-biz etc. which made easier to start a business on internet and inexpensive as well. Whether it's a big or a small, local or international it can reach infront of the world very easily. Thousands of ventures have been made on internet for online business on the basis of brick and mortar. Online business is not different from any other venture. Same rules and principles are applied. First thing to start up a business is to create a business plan and think of how to make money. Some of the options which should be applied for an online business includes, sell products, sell advertising, sell information, sell services and to become a reseller. All of these options are complied together. For any virtual business an individual should always look for products with high margins, high demand and less competition either for physical or digital manner. However, many services are sold on internet such as web hosting, domain name registration, software applications and comparison of different products and services. Selling information is another basic option in an online business which is done in two forms, one is subscribing on a website where online articles are available for free and on the other hand e-books are popular and are free, they can be downloaded easily plus when the writing is done the cost of subscription is very low. Advertising on internet leads toward a lot of money though it's an expensive procedure, with a lot of traffic on a web site one can make money easily by joining any kind of ad network such as Google. By getting affiliated with another web site can also make a lot of money such as sending a buyer on another merchant's web page, like this one can get a percentage on per sale basis but first an individual needs to get expert in marketing for search engines.
One of the most important benefits of having a website and a good online presence is that your business can be reached by your customers 24 hours a day. Just imagine that you have gone out to a shop to buy something, and you find it closed. You will move to another shop to buy the thing. Similarly, if you do not have a website or a good online presence, your competitor will get benefited.
Available goods and services: Customers are benefitted from online stores as they provide more variety of goods from all over the world than any physical store. All the brands are available. Most companies have their websites to offer goods/services online, no matter they have any front store or not. Many traditional retailers sell certain products only available online to reduce their retailing cost or to offer customers with more choices of size, color etc. Also, online shopping sometimes offer good pay plans and options for customers. They can decide their payment amount and date in their own convenience &