Advertising For Success

Advertising and marketing is an essential resource in today’s world. It is used every single day in our culture and society. When driving down the highway or in town, there are so many different kinds of advertisement going on such as billboards, logos on company trucks, on the radio, and other various ways.

Defining Advertising

“Usually advertising is not an easy term to define. Advertising attempts to persuade the audience to buy a good or service” (Pope, N.D.). Advertising around the world has changed business demands, media technologies, and cultural contexts. In the eighteenth century, American colonists loved imported British products like porcelain and musical instruments. But they also worried about the dependence on the manufactured goods. Advertisements in America were announcements of goods and supplies on hand. “But Benjamin Franklin’s newspaper “Pennsylvania Gazette” gave readers information with news headlines, illustrations, and many advertisements placed next to his editorial information. Although the eighteenth and nineteenth century advertisements were not just for selling consumer goods, historians also used to help examine tactics of resistance and escape, to study health, skills, traits, and other humanly characteristics of men and women” (Pope, N.D.)

History

In the 1880s, industries ranging from soap, to canned food to cigarettes introduced new production techniques. This led to created standard products of essential amount quantities that sought to find and persuade the buyers. National advertising of common branded goods emerged in this period in the response to profound changes in the business world. “Large clothing department stores in the bigger cities also pioneered different types of new advertising ...

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...ief History of AAF American Advertising Federation of Baltimore: http://www.baltimoreadvertising.com

Allor, K. (2006, August 24). The Rise of Advertisement and American Consumer Culture. Retrieved December 10, 2013, from The Rise of Advertisement and American Consumer Culture: http://teachingamericanhistorymd.net

Geib. (n.d.). Advertising Techniques. Retrieved November 15, 2013, from Advertising Techniques: http://www.foothilltech.org

What Stratagies are used to sell the product. (n.d.). Retrieved November 15, 2013, from history matters: http://www.arthritis.org/facts.php

Pope, D. (n.d.). American advertising a brief history. Retrieved November 12, 2013, from History matters: http://historymatters.gmu.edu/mse/ads/ads/amadv/html

Sugget, P. (n.d.). Different types of advertising methods. Retrieved Novemeber 15, 2013, from About advertising: http://advertising.about.com