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Executive Summary: The entertainment industry holds the immense potential for growth and development. The industry is constantly evolving and Walt Disney emerge as a global leader and recognized as the world’s second largest media conglomerate in the terms of revenue after Comcast. The Walt Disney Company is a multinational entertainment conglomerate headquartered at California, United States. The company integrated its products into five target segments are as follows: (1) Media Networks (2) Parks and Resorts (3) Walt Disney Studios (4) Disney Consumer Products (5) Disney Interactive. The company has strong diversified product portfolios and generate high returns and revenues from all the target segments but the media networks contributes The Walt Disney also focus to create various revenue streams such as franchise that provides a digital multiple platforms that directly connect with people and gives them plethora of accessible options. The company also sees consumer product line as one of its important revenue generation stream. Other major revenue platforms for the Disney Company includes the Social Games based on famous characters such as Avengers. Furthermore, the introduction of the TV series and kid channels provides an immense opportunity for the company to expand its presence and generates a mammoth income from it. The Walt Disney plans to expand its presence in other countries too mainly the emerging market like China that offers great opportunity. Due to its highly advanced infrastructure and higher population, the Disney already made a biggest investment till date on a development and construction of Disneyland theme park in Shanghai, China. The success of Disneyland Hong Kong and the presence of 330 million people that resides within the 3 hour commute to Shanghai allows the Disney to invest $5.5 billion on this theme park. The Disney CEO states that the park will be open for the visitors in the early The company know its various revenue generating streams very well. The Disney also sees immense possibility in the sequels of the character based movies. The success of Avengers is a recent example and therefore the company plans a sequel for Captain America 2, Iron Man 3 etc. This will boasts the overall revenue generated by the company. The company is now betting heavily on the introduction of theme parks across the globe especially in emerging markets like China, India, Brazil and Russia (BRIC nations). The growth rate of 10% in theme parks and successful implementation of theme parks in Hong Kong, Japan and France allows the company to develop and construct the Disneyland theme park in Shanghai, China. The presence of 330 million consumers around the Shanghai is yet another key factor that made the Disney to invest approximately $5.5 billion in this park. Without doubt, the market for Disney is growing across the globe and emerging and fast growing economies offers a huge opportunity for the growth and development. The China expanded its economy at 10% growth rate in the past straight 30 years therefore the Walt Disney will sees the immense growth from its theme park in
It is being predicted that Disneyland will see a dip due Harry Potter. However, Disneyland too is in the process of adding more attractions. There is a 14 acre expansion plan which would resemble Star Wars. The spokesperson of Disneyland, Suzi Brown has said that, Disney would continue to raise the bars of theme parks and strive to provide an unique experience to tourists. This arms race, however, would do a lot of good for the industry and people as
It allows opportunities to combine the performance of certain activities, thereby reducing costs and capturing economies of scope. This is done by acquiring IP that is underexploited or unused by the owner. They have opportunities to transfer their skills, technology, or intellectual capital from on business to another. This is yet again done through media networks, parks and resorts, and also their studio entertainment. All of which allow them to go globally. Along with the opportunity to transfer skills and technology, they can use their brand name across multiple product or service categories. This is seen in the multiple IP networks, studio entertainment, multiple resorts and parks that are all around the world, and lastly, in their consumer products that were ranked number one in 2011 for being the largest licensor of character-based merchandise in the world. Value chain match-ups seen in primary activities are inbound logistics, operations, outbound logistics, the marketing/sales, and service. All lead to support activities such as technology, human resources, and general administration. Opportunities for skills transfer is seen in the media networks, parks and resorts,studio entertainment, and consumer products. Disney Company can share iconic Marvel characters in their parks/resorts, movies, and consumer products, due to buying the IP to Marvel and it does not stop at just Marvel ABC and ESPN are also involved.
The Walt Disney Company is a highly diversified media and entertainment company that has been growing by leaps and bounds since its inception in the late 1920’s. In the past few decades, The Walt Disney Company has expanded into numerous markets and diversified its business greatly. The company states that their corporate strategy is targeted at creating high-quality family content, exploiting technological innovations to make entertainment experiences more memorable, and expanding internationally. Upon studying the happenings of the company throughout the years, it is easy to see that the company is executing this strategy well through numerous strategic moves in the industry.
Walt Disney, famous animator and entrepreneur, is generally considered one of the most innovative people of his time. He became famous for creating Mickey Mouse in the Steamboat Willy cartoon. Walt has had many successes in his lifetime and still today. Even after his death, the company has flourished and continues to reach new heights. The most successful properties the company owns are the Disney Channel cable network, ABC broadcasting, the movie studios including Pixar and Marvel, The Disney Store and the Walt Disney World Resort (Value Line, 2013). Despite being the founder of Walt Disney Productions, the Disney Company has surpassed their competition in the production industry. Some of these successes include the most renown theme parks located in Florida and California. Also, the Walt Disney studio production for all of our favorite Disney movies. The company has a hotel industry onsite for guests to stay, interactive websites and retail management. The strengths of the company are very important to its success, as well as the weaknesses to show what needs improvement in order to grow. The Disney Company
Disney’s long-run success is mainly due to creating value through diversification. Their corporate strategies (primarily under CEO Eisner) include three dimensions: horizontal and geographic expansion as well as vertical integration. Disney is a prime example of how to achieve long-run success through the choices of business, the choice of how many activities to undertake, the choice of how many businesses to be in, the choice of how to manage a portfolio of businesses and the choice of how to create synergies between those businesses (3, p.191-221). All these choices and decisions are made through Disney’s corporate strategies and enabled them to reach long-term success. One will discuss Disney’s long-run success through a general approach. Eisner’s turnaround of the company and his specific implications/strategies will be examined in detail in part II. Disney could reach long-run success mainly through the creation of value due to diversification and the management and fostering of creativity, brand image and synergies between businesses (1, p.11-14).
Through years of experience what ties the knot for Disneyland achieving success is organization. Having an organization structure will prove that you 're leaving nothing to chance, you 've thought out exactly who is doing what, and there is someone in charge of every function of your company(Small Business Admin). Disney with the resources available to them of their growth through years have made management easier. Having all their inventory in storages ready to sell, having secret passages for emergencies or waste routes, having departments manage over one another. Example the board check financial reports on management 's per park; as park management checks service reports from employees. Each store and ride has its own supervisor as host of that area or corporate able to make
Emerging from this “Disney parks are designed for the value of family life, long-distance travel, major vacation excursions and have grown to attain the status of national popular culture capitals for all ages” (King, 2004). Disney theme parks and merchandise stores around the world are located in central locations that are simply reachable by locals as well as tourists, young as well as old. Theme Parks are specifically positioned in popular tourist destinations such as California, Florida, Tokyo, Paris and Hong Kong. Our theme park fees and merchandise are affordably priced to match our target market average income levels.
According to a Themed Entertainment Association global attractions attendance report, 53,727,000 people visited the Walt Disney World and 27,238,000 people visited the Disneyland American theme parks respectively. Collectively, these United States Disney-owned resort parks make up the first, second, sixth, seventh and eighth most visited theme parks in the world under the same report (Robinett, John). Therefore, with such a large popularity and attendance of these two resorts, families visiting may wonder, which one is an overall better option to visit for their family? To understand the reason for the comparison, it would first be beneficial to learn about the general similarities and differences between the two parks. Both Walt Disney World and Disneyland Resorts are owned and operated by the Walt Disney Company through it’s parks and resorts division.
The company that I choose to explore is The Walt Disney Company. Walt Disney started the Disney Brothers studio in 1926, after years of working as a cartoonist. I selected this company due to the fact I am a fan of their products and services. Disney produced some of my favorite films like Aladdin, Hook and The Lion King. After I visited their website, I discovered that Disney owns multiple media outlets, in such areas as film, Internet, music, broadcasting, publishing and recreation. According to Disney’s “The mission of The Walt Disney Company is to be the one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, service and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world”. The Disney brand is doing exactly what their mission states.
One of the 4 major business segments of the Walt Disney Company is Walt Disney Parks and Resorts.
The market segmentation of Walt Disney is divided into five main segments as follows: media networks, theme parks and resorts, Walt Disney studios, Disney consumer products and Disney interactive (Carillo, Crumley, Thieringer, & Harrison, 2012). As Carillo et al. (2012) continues to explain, media networks encompasses cable, broadcast television and radio networks, aside from digital operations. ABC, ESPN, and the Disney channel are some of the constituents of media networks. Theme parks and resorts, as Russell (N.d) states, include the operation of the Disney World Resort, the Disneyland hotel, the Disneyland Park, the Hong Kong Disney resort, and the Disneyland Pacific
Bob Iger is the CEO of Walt Disney Company since 2005 to present. He is the one of the most powerful in the world. Bob Iger working as the CEO of Disneyland, there are more than a hundred thousand employees in Walt Disney Company under his charge. Walt Disney Company not only built 8 Disneyland in America and other city in the world, but also owns filmmaking companies including Walt Disney Pictures and Pixar Animation Studios, one of three biggest radio company of America. Besides, Walt Disney Company is the second biggest Media & Entertainment company in worldwide, has distributing hundred of films and running multiple amusement park for years. The Shanghai Disneyland opened last year, which spent more than three billions RMB building it.
Just like many other companies throughout the United States, The Walt Disney Company attempted to mirror their successful business strategy and expand overseas. Its first foreign venture Tokyo Disneyland proved to be so successful that the decision was made to further into the European marketplace. Located outside Paris, France, Euro Disneyland was to be the most lavish project that Disney
The Walt Disney Company, or more commonly known as Disney, is an American corporation headquartered in the Walt Disney Studios, Burbank, California. Disney (DIS) is the largest operator of theme parks and resorts and largest media conglomerate, reported total revenue of $11.58 billion, a 4% raise from the previous year in its third-quarter results. Most of its revenue is generated from the media network segment and the park and resort segment. Disney's strategies mainly focus on generating the best creative content possible along with innovation and utilizing the latest technology. (Seekingalpha.com, 2014)
But the Disney theme park located just outside Paris did not consider several managerial issues as well as consumer preferences. Walt Disney found Chinese population very lucrative and wanted to open a theme park somewhere around China. After two American parks and one Japanese park, they wanted to avail of the Chinese market which was previously unexplored. Disneyland, after initial talks with Hong Kong government, eliminated any other possibility of majority ownership so that they could invest on management and fees of franchise from their first-cut profits. Finally, Walt Disney had a management team of long experience of dealing with almost all the large and developed markets around the world. With the unparalleled resources and capital they already had, they could easily conduct proper market research before diving into the market in Hong