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Walt disney corporate culture
Diversity at disney
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Disney’s Customer Service Magic I. Introduction A. Attention Getter—Fact 1. One of the 4 major business segments of the Walt Disney Company is Walt Disney Parks and Resorts. 2. There are 180,000 employees that work for the whole company, 130,000 of them work for Disney Parks and Resorts. 3. A large part of the magic of Disney parks comes from the interactions guests have with its employees. B. Credibility Statement—I am studying Hospitality Management, and I really want to work in hotels and tourism. I am also someone who loves Disney. I have been to Disney World on vacation, and also know many people who have experience the Disney College Program. C. Thesis Statement—Part of the magic of Disney Parks is the result of the special interactions
The Walt Disney Company is a highly diversified media and entertainment company that has been growing by leaps and bounds since its inception in the late 1920’s. In the past few decades, The Walt Disney Company has expanded into numerous markets and diversified its business greatly. The company states that their corporate strategy is targeted at creating high-quality family content, exploiting technological innovations to make entertainment experiences more memorable, and expanding internationally. Upon studying the happenings of the company throughout the years, it is easy to see that the company is executing this strategy well through numerous strategic moves in the industry.
[1] Information was mainly taken from the Harvard Business Case Study “The Walt Disney Company: The Entertainment King”
The Walt Disney Company’s mission statement is: “To make people happy.” Although the statement is only a one-liner it is supported by a set of values setting the performance standards and directs the implementation of the mission. Those values are: no cynicism; nurturing and promulgati...
Emerging from this “Disney parks are designed for the value of family life, long-distance travel, major vacation excursions and have grown to attain the status of national popular culture capitals for all ages” (King, 2004). Disney theme parks and merchandise stores around the world are located in central locations that are simply reachable by locals as well as tourists, young as well as old. Theme Parks are specifically positioned in popular tourist destinations such as California, Florida, Tokyo, Paris and Hong Kong. Our theme park fees and merchandise are affordably priced to match our target market average income levels.
A basic of Disney theme parks is the Main Street USA zone. This section features highly in all of the parks, usually coming right after the entrance. Key services like Guest Relations are located in this section, inside the "City Hall" (HK Disney Source, 2014). There are a number of elements to the Main Street, USA exhibit, and these will be discussed along with the history of Main Street USA in this paper. In particular, how the different elements of Main Street USA work together are covered. The concept has proven to be long-lasting, even across cultures, because of its magical portrayal of idealized American life, which draws heavily on Walt Disney's own childhood experiences.
Disney World is an educational wonderland. Disney World was founded October 1, 1971 by Roy O. Disney and Walt Disney. It wasn’t even thought of until four years after the first park Disneyland was opened in Anaheim, California. Walt Disney productions began looking for land for a second park and eventually found the perfect spot. Disney World is an entertainment complex in Orlando, Florida with four distinctly themed amusement parks, two water parks, and over ten resorts. According to Disney’s millions of guest, it is the master of “edu-tainment,” a way of entertaining and educating guest at the same time. Disney has a large selection of ways to “edu-tain” its guest. Its history, science, and animal exhibits are just a few ways children will learn while having fun. A Disney vacation teaches children new information and reinforces what children are currently learning in school. Disney world has many educational opportunities at its three parks, Magic kingdom, Animal Kingdom, and Epcot.
One of the key factors of the successful diversification is the very strong branding of the name Disney. That the name was famous after the success in the early years made it among other things possible to go into the theme park industry. Evaluated isolated, the theme parks was a success. But when also accounting for the synergies created, the decision to go into this industry was a huge success. It has created a spiral of synergies, where the characters in the movies get more popular due to the parks, as well as the fact that when people are visiting the parks they get stimulated to buy the merchandise. This is just one example of the synergies that exist in Disney. When Michael Eisner took over control in Disney, he kept focusing on same corporate values as earlier, which are quality, creativity, entrepreneurialism and teamwork. These values have been preserved despite of the size of Disney, and are an important factor in sustaining and building the Disney brand.
Walt Disney world benefits from its operations workers as they help their guests on and off the rides which can help guests feel well looked after and safe. They assist with audience control keeping guests safe and comfortable as well as maintain safety standards so no accidents happen and the guests can have peace of mind before they get onto the ride.
The Walt Disney Company is known throughout the world as a leader in entertainment. The strategies that the Walt Disney Company have used include competitive advantage, a growth strategy, and a renewal strategy. When a person mentions a theme park, Disney is the first park that comes to mind. They were not the first theme park, but they have mastered the art of creating memories for adults and children alike. As a former employee of Disney I can vouch for the amount of effort that goes into creating memories for families. Disney is a leader when it comes to the theme park business, and other parks look at Disney as a leader. An example of this is that other parks will not raise admission prices, until Disney first raises their prices. WESH.com said "It remains to be seen if Disney's move will trigger a round of similar increases at other Orlando theme parks. Historically, when Disney raises its prices, the other parks follow" (2011, p.1). There is not a company in the world that can provide the "magic" that the Walt Disney World company can provide (Disney.com, 2011).
Executive Summary: The entertainment industry holds the immense potential for growth and development. The industry is constantly evolving and Walt Disney emerge as a global leader and recognized as the world’s second largest media conglomerate in the terms of revenue after Comcast. The Walt Disney Company is a multinational entertainment conglomerate headquartered at California, United States. The company integrated its products into five target segments are as follows: (1) Media Networks (2) Parks and Resorts (3) Walt Disney Studios (4) Disney Consumer Products (5) Disney Interactive.
The Walt Disney Company is the largest entertainment company in the world in terms of revenue. It was founded on October 16, 1923 by Walt Disney and his brother, Roy O. Disney. They started the company, The Disney Brothers Cartoon Studio, where they became the leader in the American animation industry and later working in live action film production, television and their world famous theme parks. Through different acquisitions, they have diversified and now do business in theater, radio, publishing, online media, music and own several television channels (Disney History Institute).
The Walt Disney Company, or more commonly known as Disney, is an American corporation headquartered in the Walt Disney Studios, Burbank, California. Disney (DIS) is the largest operator of theme parks and resorts and largest media conglomerate, reported total revenue of $11.58 billion, a 4% raise from the previous year in its third-quarter results. Most of its revenue is generated from the media network segment and the park and resort segment. Disney's strategies mainly focus on generating the best creative content possible along with innovation and utilizing the latest technology. (Seekingalpha.com, 2014)
The second I stepped foot onto the amusement park’s property, I could feel the magic swirling all around me. As I walked through the crowds of people young and old wearing Disney apparel and Mickey Mouse ears, everything seemed so enchanting: the cheerful music, the twinkly lights on all of the buildings, and the stores that could have been from my favorite Disney movies. Walking along the streets, I took pictures of everything around me because I did not want to forget a single detail; I took pictures of the vibrant yellow, red, and pink flowers that lined the streets, the buildings with intricate details and designs, and the massive roller coasters that glided so swiftly on their tracks. The air was filled with heavenly scents of sweet churros, and I had to get one; it was delectable. Everything at Disneyland seemed perfect and like it was out of a movie. Even as I was about to leave, I got drawn back in; spectacular, bright, colorful fireworks started bursting right over my head, and I could not bring myself to go. My first visit to Disneyland was truly enchanting and magical. At the time I thought no other vacation could
They include: excellence in leadership, excellence in casting, guest satisfaction, financial results, and repeat business (Coverly, 2013). As it pertains to leadership excellence, Walt Disney is cognizant of the fact that communication is indeed the key driver and foundation for a collaborative culture within the company. Therefore, in this regard, the company encourages the cultivation of collaboration by essentially creating an enabling environment where ideas are spoken without fear of favoritism. Hence, Walt Disney promotes the use of positive language as part of its strategy of fostering leadership and collaboration. The use of positive language lays a basis for the realization of excellence in casting as one of the company’s policies. It is necessary to note that according to Coverly (2013), Walt Disney does not refer to its staff as employees; rather, the company classifies them as casts within the whole business arena. This concept, as Coverly (2013) continues to elaborate, emanates from the cognizance by the company that each employee has an intrinsic and unique role to pay within the company. As such, it is more natural to refer to them as casts, rather than the traditional “employee” notation. This strategy is very influential in generating and sustaining employee motivation which stems
Disney embraces the use of modern technology to reach its core customers. Disney has taken advantage of social media as well. Disney is extremely active in the social media sphere under the name “Disney Living.” ("Disney Living - the official channel for the coolest and newest Disney products for all ages.") Disney has more than 300,000 “likes” on Face book, 29,000 followers on Twitter and 8.8 million views on YouTube in just less than two years. (Warren) In addition to social media, Disney advertises in conservative media as well. It believes in steady advertising both online and offline, so as to be forever in its customers’ minds. Disney uses sales promotions and direct mail. Whether it is the theme parks or the movie theater, Disney tries to provide entertainment to children and the child in everybody. It believes in repeatedly improving its products and service contributions. In its theme parks, Disney continually updates and modernizes its rides so as to satisfy usual customers while attracting newer ones. Disney is also a marketing genius by continually creating new sources of revenue. If you look around when inside of one of the Disney parks you will notice advertising everywhere. The rides, the kiosks, even the building signs have sponsors on them. Disney is a master at building synergy among its businesses, such as theme parks, merchandising, movies which bring in more revenues and profits. To