Walt Disney Weaknesses

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Walt Disney, famous animator and entrepreneur, is generally considered one of the most innovative people of his time. He became famous for creating Mickey Mouse in the Steamboat Willy cartoon. Walt has had many successes in his lifetime and still today. Even after his death, the company has flourished and continues to reach new heights. The most successful properties the company owns are the Disney Channel cable network, ABC broadcasting, the movie studios including Pixar and Marvel, The Disney Store and the Walt Disney World Resort (Value Line, 2013). Despite being the founder of Walt Disney Productions, the Disney Company has surpassed their competition in the production industry. Some of these successes include the most renown theme parks located in Florida and California. Also, the Walt Disney studio production for all of our favorite Disney movies. The company has a hotel industry onsite for guests to stay, interactive websites and retail management. The strengths of the company are very important to its success, as well as the weaknesses to show what needs improvement in order to grow. The Disney Company …show more content…

Therefore, Disney has been focusing on making sequels of already great movies sure to get praise because the new movies have not been getting the attention that they had hoped for (Value Line, 2013). Likewise, their soft broadcasting entertainment has been on the decline due to cost increases and ratings at ABC. Their broadcasts have been getting overpowered by their cable channels (Disney Channel) and interactive websites. Experts expect to see Disney sell ABC broadcasting to make their cable enterprise flourish, but Disney says otherwise. Their interactive gaming has been weak in recent years, but they are continuing to invent new ways to make it more popular (Value Line,

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