Strategic Planning Essay

The events industry in the UK is one of the most flourishing and lucrative industries in the country. In 2014, the UK events economy had an estimated worth of £39.1bn and employed the equivalent of 430,000 full time jobs. Beyond the statistics, it is important to establish creative and effective management strategies across the event production, planning and operational board, without these, the aforementioned statistics would not be possible to achieve. The essay will identify the absolute necessity of strategic planning and management, health and safety, risk, and financial management, through to the planning and operational processes crucial to the survival of the industry. ‘Typical areas for planning include decisions around a staffing

This section will clarify further strategic and operational planning and their relationship to each other from that point.

Firstly, Strategy in itself basically implies setting an arrangement over a drawn out stretch of time, or ‘A long-term plan of action’ (Bowdin et al., 2010, p. 3) consolidated with administration, strategic planning turns into a broadly utilised administration apparatus and is principally used to characterise the limits of the strategic administration and operational planning and administration forms. Steiner’s view states ‘Strategic management provides guidance, direction and boundaries for operational management’ (Steiner, 1979, pp. 3 – 5) Allen et al dive further regarding strategic planning, they contend that strategic planning is for the most part worried with the final consequence of the given task or occasion for this situation. ‘The strategic planning process consists of identifying where an organisation is, deciding where it should be positioned in the market place in order to maximise its chances of progressing its mission and creating strategies and tactics to achieve that position. In other words, the

It is an event director 's business to minimize these dangers and deal with the dangers that still exist in a manner that the potential results don 't adversy affect the event itself. ‘If risk is defined as possible problems, it can easily be seen that there are possible problems in all the parts of management.’ (O’Toole, 2011, p. 209) most looked into writings concede to the meaning of the term risk as something that can possibly happen. ‘A risk is something that might happen in the future that will result in an adverse effect.’ (O’Toole, 2011, p. 209) Risk and its relationship with health and safety as two unique components in any given circumstance and not only events is a very close