Visual Analysis Essay Of Royals By Lorde

Visual Analysis essay of Royals by Lorde

In the music video, Royals Lorde opens with a rolling shot through the suburbs, which immediately strikes a strong use of ethos. It continues on with a portrait view of Lorde and she begins to sing in a house alone. A teenage boy then appears who is believed to live in the house which Lorde is now singing in. He seems to be bored or depressed as it cuts back and forth between the boy, Lorde singing and, the house itself to separate that there is time between the two people in the same house. It continues with Lorde singing “We don't care, we're driving Cadillacs in our dreams” and shows the boy slowing getting out of boredom and becoming more interested in boxing. Royals proceeds to show the millenniums

and music lovers the boy putting in hard work and dedication towards boxing to be a successful Boxer as she sings “let me live that luxury.” The boy is then seen with a brother or close friend along for the ride to their success’s.

Lorde sings “My friends and I we’ve cracked the code” directly showing the two boys challenging and motivating each other to become better Boxers. The boy has finally made friends and it shows the friends all together, he realizes he does not belong there and feels disappointed. Royals closes with the boy on a train with the look of defeat than a cut to the same shot of the suburbs from the first of the video. Lorde is delivering this music video for her song Royals to the millennials for the message of the song to have a lasting impact on the listener. Lorde is saying that even if you're from a suburb with an average life and your dreams don't come true, life is still what you make of it, you get what you give. She is using the rhetorical strategies of logos, pathos and, ethos to increase her impact on the audience,

the millennials and pop culture fanatics.
Lorde starts her video of Royals by striking on pathos, the rhetorical strategy of emotion, propelled at the millennials almost throughout the entire duration of the video. She uses the suburbs as a dreary setting for a depressed boy to live in. Lorde strengthens this setting’s tone by singing about “postcode envy.” Day after day the boy does the same thing and has very little excitement in his life. Lorde sings “and we’ll never be royals” giving the feeling of doubt. Right off the bat, she sets us up with doubt not only in him but within ourselves as well, very strong use of pathos She uses pathos to support her ideology that most of the time your big dreams won't come true.
Royals show the use of the rhetorical strategy logos by showing the viewers the boy putting work and devotion into his new found hobby a very logical fact that people who are the best work long and hard and truly do deserve to be the best.

People who put in hard work to be the best get the most glory from it as well,Lorde sing “we don't care / were driving Cadillacs in our dreams” telling us that the boy is determined to become successful. Lorde then continues to sing “My friends and I we've cracked the code” where Lorde supports her claim that the people in your life are more important that riches and fame and even if your dreams don't come true you are still in control to make your life awesome given the situation you're

in.
Lorde also known as Ella Yelich-O’Connor is a twenty-year-old singer from New Zealand she uses the rhetorical strategy of ethos as she is a 2-time grammy award winner and one of the youngest female artists to have a number-one single on the Billboard Hot 100. Her song Royal won a grammy for Grammy of the Year and Best Pop solo Performance. She uses the rhetorical use of ethos in the music video Royals to deliver her message to the millennials and Pop Culture fanatics to be happy with their lives and make the best of it. She makes the audience feel that the boy went back to home but it didn't feel like the end. We saw him get up and become successful so we hope he can do it again. He made the best of his life he had and even though it didn't work out he still accomplished something.
Lorde’s music video for Royals was a very emotional uphill battled which ended in defeat, but it instilled a reassurance that you can achieve anything you set your mind too. She does this through the pathos of the background the boy had, the ethos of the platform Lorde has to share her video and, logos with his hard work and dedication to boxing, he became successful and happy you get what you give out of live and hard work and dedication will hopefully pay off.