Unobtrusive Measures

647 Words2 Pages

Introduction:
This assignment is divided into two parts. Part one will examine the general methodological reasons behind why a social science researcher might opt to using unobtrusive measures in their research work. Part two will critically discuss the application of such an approach to an interest group.
Part one:
Unobtrusive measures arise when a researcher observes something that shows a variable of interest. The critical thing about unobtrusive measures is that, those being studied are not mindful of the fact, that they are part of a research plan. However, they leave behind natural evidence of their social actions and behaviours. The research observers, and gathers information from the evidence, without interrupting those being studied …show more content…

These observations were carried out during day and night time. Researchers distinguished whether the drivers were female or male; whether the vehicles came to a complete stop or no stop and whether other traffic was present throughout the research. Unobtrusive or non-reactive measures are varied; therefore, researchers are inventing ways to measure social behaviours. For instance, some are either erosion measures or accretion measures. Erosion measures, suggested that researchers examine certain things, for instance, children toys bought at the same time in a day care center. Evidence indicated, that worn out toys imply greater interest by the children. Whereby, accretion measures for instance, suggested that researchers examine the brands of beverage cans found in recycling bins of both male and female residences. These findings revealed the different types of brands favored by each sex (Neuman, …show more content…

Although, individuals should react by adopting a more healthy approach in their lives, this is not always the case, individuals often persevere with their unhealthy behaviours (Sherman and Cohen, 2006) and (Van Koningsbruggen et al, 2009) maintained that many people downplay the urgency of the health risks, therefore, such defensive processing may prevent individuals from protecting their personal health. According to Steele (1988) a self-affirmation theory suggested that individuals are driven to protect a global sense of self-integrity, thereby, lowering the need to respond defensively to the specific risk. However, there is little evidence regarding the cognitive processes that self-affirmation bring about (Sherman and Cohen, 2006). Therefore, this study provides a test of the consequence of self-affirmation on individual’s unspoken responsiveness to intimidating health information by using an implicit, unobtrusive measure of information approachability that provides a better understanding into the cognitive processes brought about by self-affirmation (Van Koningsbruggen et al, 2009).
What is self-affirmation and responses to health data?
Self-affirmation can spread awareness and acceptance of threatening or intimidating health messages that promotes changes regarding health risk such as alcohol consumption and smoking

Open Document