1.Discuss why is TripAdvisor appealing to consumers? There are several reasons why TripAdvisor is appealing to consumers. Firstly, TA is the first travel site that provides unbiased and real consumer comments about travel to a certain destination. Founder and CEO of TA, Kaufer recalled that the reason to set up TA was that cofounders of TA found it was impossible to acquire unbiased travel-related information on the Internet. They wanted deeper insight about hotels rather than the simplex information provided by hotels themselves. Moreover, they wanted to know the real information provided by those who had already stayed in the hotels. Furthermore, although there were several blogs about personal travel experience, there was no existing platform for people to look for the information on those blogs. Secondly, TA is similar to a social network to some extent. With the rapid development of information technology in recent years, social media and social network …show more content…
According to Litvin et al. (2007), there are a large number of people enjoying themselves in sharing travel experiences and expertise with others. There are also many people who want to get self-enhancement from writing reviews and sharing on online travel reviews sites. Because those people who want self-enhancement are willing to get positive recognition from others (Engel et al. 1993; Henning-Thurau et al. 2004; Sundaram et al. 1998). Henning-Thurau et al. (2004) pointed out that self-enhancement can be generated from helping others solving problems. Writing reviews on TA sites is an easy and effective method to help others with the problems related to travel, because referring to online travel reviews and comments has been a very important method to help people plan their travel. According to a research conducted by Weilin and Svetlana (2012), nearly all the respondents indicate that they will refer to the online comments when they plan their
Prendergast, G., Ko, D., & Siu Yin V., Y. (2010). Online word of mouth and consumer purchase intentions. International Journal Of Advertising, 29(5), 687-708
Technology has created a major impact on the way in which all organizations market their products and services. With the development of the internet, companies are now able to economically market themselves on a global level. Even smaller companies that were once not able to capture international business due to the cost factor can now do just that. The Washington Plaza Hotel is no exception. The hotel industry in DC relies heavily on tourism as a major part of its client base. Many of these tourists who visit the city are of foreign nationality. It is important that the Washington Plaza Hotel targets these people when marketing the company. Not only do they target the tourist but they also target the international business travelers that come to the city on business related trips. The hotel's website, which gives detailed information about the hotel's accommodations and services, can be accessed by potential customers all over the world. In addition, the Washington Plaza Hotel has teamed up with such web-based travel services like Orbitz, Expedia, Travelocity, Etc. in order to capture more of the global market. Before the existence of the internet, the global market was not easily reachable. Technology has the greatest affect on marketing for many organizations and certainly for the Washington Plaza Hotel as well as the hospitality industry itself.
In reality anyone can provide a review – anyone from honest travelers to dishonest employees of the hotel/restaurant/tour in question who feels mis...
This type of media is called Consumer Generated Media (CGM). Today’s customers are looking online for feedback on hospitality establishments. “Approximately 300 million public comments are made online worldwide every day” (32). Customers read previous guest experiences posted on the web to choose which hospitality establishment to visit. Negative online reviews spread faster than positive ones. Reputation software can monitor the online conversations and minimize the impact and visibility of negative search results.
Lam, D., Lee, A. and Mizerski, R. (2009) 'WORD-OF-MOUTH COMMUNICATION AS HELPING BEHAVIOR', Journal Of International Marketing, 17(3), pp. 55-70 [Online]. Available at: www.researchgate.net (Accessed: 12 May 2014).
Currently, social media is the most popular method of communicating and interacting with others. It is a methodology to new media as it changes and evolves with our needs and expectations. Social media has evolved and adapted to become a huge part of our personal and professional lives.
The software will always let you choose which reviews you want published or discarded. Since patients are paying so much attention to these reviews, Google and other search engines are now paying close attention to online reviews for doctors and medical practices. Why is online reputation important for Medical Practitioners? Doctors who maintain their brands online say that about 10% to 15% of their patients found them through their online presence.
Sparks,A., B. & Browning, V. 2011. The impact of online reviews on hotel booking intentions and perception of trust. Tourism Management .32 : 1310- 1323.
Nearly sixty-one percent of customers read other customers’ opinions on products and services online before making a decision on which product or services to obtain,
As we have entered the second decade of the 21st century, our habits are changing significantly. The Internet is still on the rise and now is more than ever impacting virtually all the industries worldwide. The case is not different for the hospitality industry, where sites like TripAdvisor.com, Trivago.com or Oyster.com lead the way of new-age hotel reviewing. According to ReviewPro “The influence of online reviews and social media has now reached an unprecedented level within the hotel industry.” and therefore hoteliers must recognise the importance of these on their sales and reputation. This essay will be focusing on the hotels’ point of view to explain the significance of online reviews on hotel industry and how hotels can use them to their advantage.
Customers who take the time to research reviews are more likely to regard a blend of positive and negative reviews as legitimate. By now, plenty of internet users are aware that some sites only display positive reviews of their products and services, and many also know that such sites may be offering paid or fake reviews. Displaying a reasonable mix of reviews that reflects a broad range of feedback could be one of the easiest ways to improve the credibility of your website and
This essay is the respond to the Local Council Member who has wrong idea about a common archetype of adventure tourist. This misconception based on ignorance of current tourism industry, could potentially be a dangerous for local economy and development. The local authority must be well informed about present conditions with the tourism market, before they will make a far reaching decisions about the development direction in this industry. Currently, there are many organisations whose monitoring an international tourism business and this knowledge supposed to be good use for our common good.
Social Media means the use of web-based and mobile technologies to make communication an interactive dialogue. It takes on many different forms including social blogs, Internet forums, magazines, micro blogging, photographs or pictures, wikis, videos, podcasts, rating and social bookmarking. With the world in the midst of a social media revolution, it is very obvious that social media like Facebook, Twitter, WhatsApp etc., are used extensively for the purpose of communication. This form of communication can be done with a person or a group of persons. Today most of the people working in the organizations, especially the young generation are hooked on to the different social media for keeping in contact with their peers. It is media for the social interaction as a superset beyond the social communication. There are both advantages and the disadvantages of using social media. One very important advantage is online sharing of knowledge and distributing information among the different groups of people. And this online sharing of information also promotes the increase in communication skills among the people. There are also disadvantages of
Nowadays, social media is growing very rapidly throughout the whole world. Social media has changed the way that we communicate with others through using these common social networking sites like Face book, Twitter, and Instagram…For that, social media has positively and negatively impacted our life.
The world is full of wonders and once-in-a-lifetime opportunities, that we take advantage of. Traveling is the ultimate education and it never fails as a teacher. It teaches you things no class can about the world and yourself. Seeing a historical spot and being in the environment it is in teaches you what no text book can. Most people hear about what is happening in the world through the bias not understanding media. However, if you are a traveler the real world influences you in a way the media will never be able to. We understand how the world works with its many cultures and lifestyles. Being a part of and experiencing different cultures broadens your views of the world and changing’s what you think of the world. Having expanded knowledge and understanding about culture is not the only thing travelers have. Finding your true self and learning about who you are is the best thing about being a traveler. There is no better way to find yourself because when you travel you open yourself up to millions of opportunities. Without travel you may be completely unaware of your true persona. Your limits are tested and you are completely out of your comfort zone when traveling. Getting out of the comfort zone helps you grow as a person and see your potential. I have experienced many different cultures that have personally changed myself and my outlook of the world. Traveling has given me the greatest education I know more about the world, cultures, and myself. Being a traveler is a huge blessing in my life I am so glad I am able to travel and see the world. Nothing can take away the memories that traveling and being a traveler has brought me. Get out there and see this beautiful world for yourself and become a traveler, you will not regret