Who Reads Physicians Online Analysis

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Who Reads Physicians Online Reviews
In today’s digital world, we hardly ask for job references, clients or patients referrals anymore. We quickly run a search on Google or any other search engine. Woo unto you if your name or that of your practice returns either negative news, patients complains, malpractice verdicts, messy divorce or any other questionable material.
As a physician, you are certainly judged by your search results. Your patients could simply be reading a critical article, a deceptive blog or even some outdated news about you. Typically, there is a whole lot of bad press hanging around the internet that is likely to harm your online reputation.
Naturally, once your online reputation lags behind, it means that those new patients …show more content…

The software will always let you choose which reviews you want published or discarded.
Since patients are paying so much attention to these reviews, Google and other search engines are now paying close attention to online reviews for doctors and medical practices.
Why is online reputation important for Medical Practitioners?
Doctors who maintain their brands online say that about 10% to 15% of their patients found them through their online presence. That included Twitter, Facebook, LinkedIn profile or their blog.
Physicians are therefore advised to Google themselves severally to see what comes out from the search engines. No doctor would want to be described by a blog article that has been thrown out of proportion. A negative review from a doctors review website can be equally damaging. Doctors should, therefore, manage their online reputation now before someone else does.
How can Doctors combine social media tools and reputation management software to manage their reputation …show more content…

This will have already given them enough mileage. Some may, however, want to increase their presence in social platforms and engage with patients via twitter and Facebook.
Patients, on the other hand award physicians and health practices that use digital tools like blogs, facebook, twitter and LinkedIn. They often book appointments with such practices simply because they connect better with them. They also appear to be more caring and overly supportive.
In conclusion, doctors need to be practical about their online engagement and reputation. Doctors will always have an online presence probably from a third party review site, whether they know it or not. This is not the first online notion that any sensible doctor would want to give patients.
Remember:-
• What is online can either make or break your profession. Patient’s recommendations significantly influence the decision process of other prospective

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