Customer Review
What are customer reviews? Customer reviews refer to the review of products or services that are done by the customer who has obtained the said product or services. Customer reviews can also be said to be a way in which customers give their feedback through electronic commerce or online shopping sites. Apart from these two sites, there are also other sites that are mainly dedicated for customer reviews purposes. Customer review sites are mainly used by businesses to improve conversions or increase conversions rate which in the end will translate into high returns.
Nearly sixty-one percent of customers read other customers’ opinions on products and services online before making a decision on which product or services to obtain,
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Customer review is also important because it helps in enhancing your products or services; it also acts as a measure of customer satisfaction; it furnishes you with an understanding that allows you to create a better customer experience; it helps in improving customer retention; through customer reviews ideas to increase sales can be born; also, customer reviews improves SEO and ranking; and finally customer reviews can also be used to recognize customer advocates.
Research that has been carried out recently reveals that ninety-two percent of customers read consumer reviews online before they make any decisions on whether to obtain a product or service. It is, therefore, significant for you to keep customer’s best interest in mind by improving your products or services in response to the feedback given by the customers. This will help in eliminating bad content or reviews; this is because, in your Google search result, having a negative review could cost you greatly all potential customers who begin researching your
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The result that comes up are always telling for your company, and, always remember that being at the top of every search result is a good sign for your company. And, it also depicts that your consumer review website or user review website has a strong SEO term and also social media presence. On the other hand, if your business does not exist on the first two pages of your search result or alternatively the result seems to be not what you wanted your customers to see. Then you should engage your company’s online reputation management team to start
Also, if a customer had a complaint about their food, we would not only apologize for the situation, but also give them complementary coupons to use on their next orders. Being curious to your customers really matters, because it shows that you care and that their business matters to the company. Even having a suggestion boxes for your customers, so that your business can get feed back and know what areas are needing improvement in will also matter as
...e company’s competitiveness. Satisfied customers can help a business gain more customers through word of mouth. Ensuring excellent and consistent service and products will help the business perform better. Tim’s must embrace technology in its human resource management, bookkeeping, as well as its Marketing activities. This will improve efficiency, and reduce man hours considerably. Tim should consider investing more money into the business to allow him expand on product offering, which will help attract new customers.
The first type is hostage, which is a customer who is stuck with a company even though they are dissatisfied. An example of this for me would be the water company that provides water to our house, WSSC. We have had many problems and slow service, but we are stuck with them because they have a monopoly over that service in our area. The second type is defectors, which means that you are not satisfied and you have the option to leave. An example of this in my household would be McDonalds because we don’t receive good service and there are other options that worth our hard earned money. The next type is mercenaries, which means you are only a little satisfied with the service and will leave if a better opportunity comes that is only slightly better than the one you are receiving. An example of this would be our service with Netflix because they do provide some good services but it is not excellent. If any of their other competitors were to offer the same service for a slightly better price then I would consider making the change. The last type is apostle, and this is the type of customer that all companies would like to encounter. These customers are very satisfied, very loyal, and very vocal about the great service they receive, which brings more loyal customers. Daymond John says “word of mouth is the most powerful ally you have on your side” (John, 2015) in his
Customer feedback is important because in this way the company not only found out problems but also gained better knowledge of what customer wanted and demands.
Client referral: by providing outstanding customer service, current customers are more likely to become long-term customers and refer their friends.
Customer satisfaction can in fact translate into a major revenue source. Word of mouth, referrals and support/maintenance purchases add up to a significant amount of after sale dollars. General Motors once determined that a $50,000 Cadillac purchase could easily result in $500, 0000 based on satisfied customers. (Conference Board pg. 8)
Prendergast, G., Ko, D., & Siu Yin V., Y. (2010). Online word of mouth and consumer purchase intentions. International Journal Of Advertising, 29(5), 687-708
Customer service is valued as a competitive tool by many organisations. It gives you the ability to gain customer loyalty while meeting the customer’s expectations. Staff will have many skills and knowledge that will provide a competitive edge. Most organisations are known for the quality of their customer service. This means that they are known for good customer service or poor customer service. However, being known for good customer service will attract customers. It will also attract customers who are usually hard to reach.
Digital marketers must keep up-to-date with the consumers preference, trends and needs, in order to meet these needs and to be able to remain competitive in the market . The connectivity created by digital media leads to enhanced product benefits such as online games and applications (Pride & Ferell, 2014). However, the use of the internet to sell products could be a disadvantage to the business since the goods being sold are intangible, the consumer could research and find reviews describing a product as low quality which could result in sale losses (Brand Driven Digital, 2013).
Therefore, in order to predict how consumers will react to a message, we must correlate behavior with share of mind.
Customer satisfaction is a key ingredient to the success of any business.It is the most important factor that creates repeated customers. Some people know it but do not realize its importance. If a customer of yours is satisfied with one of your products or services, chances are this customer will purchase more of your products or services, which will increase your revenue. Therefore, in order to have your new or existing customers buy more from you, you will have to follow techniques that work. Customer satisfaction takes a very important place in Marketing. As much as you think that your marketing strategies should help you generate sales, think about how the same marketing strategies could help you achieve Customer satisfaction. There are a lot of elements involved with Customer satisfaction.
Customer service is used to set the direction for the business. In any organization customers should be first priority. Excellent customer service promotes customer satisfaction, employee motivation and gives the business a competitive edge among other businesses. (Adam Toporek, 2012). Excellent customer service is about creating a relationship of trust and loyalty with customers that transcends the interaction of the firm. Customers should be an organization’s number one priority. After all, without customers there will be no business and no income.
If customers are willing to help out a little, this could lead to the creation of an enjoyable enviroment for them and to significant cost reductions due to the divsement of service efficiencies. An example of this is Firefly. Firefly is a network that creates virtual communities of customers by getting them to give information about themselves and doing the work required to create virtual community. After customers give information about their preferences regarding books, music, and films, firefly then builds a profile ofne that customers likes. The information is then compared with other customers ' interest and enjoyment profiles to recommend new music, book, and films. This information is very useful to customers but a big asset to Firefly. Their able to sell this information to film produces, record companies and book sellers. Customers are the co-creators of their own service and enjoyment and they produce a huge asset for
Several factors affect consumers’ attitudes, actions and decisions. Public catch information from social networks, which is an important source of getting information and this, is also a very suitable source of information. People talk about their experiences with each other regarding a product or brand. This is how people get different kind of information about different brands and products. In marketing we call this thing electronic word of mouth. Word-of-mouth is evaluating or sharing experiences...
Customer Service is the provision of service to customers before, during and after a purchase. The perception of success of such connections is subject to workers "who can modify themselves to the identity of the visitor". Customer service concerns the need an association relegates to customer service in respect to segments, for example, item development and valuing. In this sense, an association that esteems good customer service may spend more cash in preparing representatives than the normal association or may proactively interview customers for feedback.