Benefits Of E-Commerce

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E-commerce is the use of the web to sell products and services. While the use of the web is used for many things today, making a business out of it can prove to be very sufficient. Using this method to increase your business profits could lead to an increase in customers. Three ways e-commerce can provide service for it 's customers is by managing simultaneity through customization, reducing customers errors and by using innovation as part of customer participation. Cyberservice overcomes many of the traditional problems of services marketing by giving the marketer undreamed of control over the previously capricious characteristics of services. This is because the Web, as an interactive medium, combines the best of mass production and customization. …show more content…

Reducing the amount of errors caused by customers is a serous task in e-commerce. By using cyber service the risk of errors are reduced. For example when buying books online at amazon.com the customer is lead through the process of selecting books and providing payment and shipping information. No steps are left out because the system checks the validity of the information entered. Customers don 't type in book titles because this could lead to possible errors instead they select them by clicking. Another example of reducing errors for customers is having them enter their email address twice to ensure the correct one is being entered. Having a pull down selection is also a good tool to use to reduce the opportunity of errors (Pitt, Leyland …show more content…

If customers are willing to help out a little, this could lead to the creation of an enjoyable enviroment for them and to significant cost reductions due to the divsement of service efficiencies. An example of this is Firefly. Firefly is a network that creates virtual communities of customers by getting them to give information about themselves and doing the work required to create virtual community. After customers give information about their preferences regarding books, music, and films, firefly then builds a profile ofne that customers likes. The information is then compared with other customers ' interest and enjoyment profiles to recommend new music, book, and films. This information is very useful to customers but a big asset to Firefly. Their able to sell this information to film produces, record companies and book sellers. Customers are the co-creators of their own service and enjoyment and they produce a huge asset for

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