Strategy and Implementation Summary
La Roulette Bijoux’s marketing and sales strategy will utilize search engine optimization, social media, networking, client referrals and targeted customer acquisition to develop visibility for the company. Prospective customers will be turned into qualified sales through a professional showing of Catherine’s portfolio of past work. The portfolio is key to making a positive impression regarding La Roulette Bijoux, which illustrates her skillset and capacity as a creative designer and craftsperson.
Marketing Strategy
As noted previously under the target market segment strategy heading, La Roulette Bijoux will rely on five activities in its marketing efforts. These include:
• Search Engine Optimization (SEO): utilizing keywords to guide searches to the online shop.
• Social Media Marketing: engaging customers through conversation and building trust by giving insight into the company and creative process.
• Networking: leveraging relationships to build more within a relatively intimate community.
• Client referral: by providing outstanding customer service, current customers are more likely to become long-term customers and refer their friends.
• Targeted customer acquisition: the first step of this process is to identify collaborative opportunities, determine how La Roulette Bijoux can offer them value, and then network to come in contact with the decision makers at those companies.
Sales Strategy
The sales strategy will be to utilize Catherine’s portfolio of past work in a creative way to qualify a sales lead. Using a portfolio is very common within design industries to show past examples of work. Catherine’s strategy will be the development of several different portfolios, each one ...
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...et for a 6-month period during the first year of operations for La Roulette Bijoux.
Analysis of Financial Statements
Financial statements are essential to the success of a small business. Financial statements have a value that goes far beyond preparing tax returns or applying for loans, and can be used as a roadmap to steer you in the right direction and help you avoid costly breakdowns (U.S. Small Business Administration [USSBA] 2014).
Projected Profit and Loss
Figure 5 (Appendix V) outlines the projected Profit and Loss for the third month of operations of La Roulette Bijoux.
Projected Cash Flow
Figure 6 (Appendix VI) outlines the projected Cash Flow for the first six months of operations of La Roulette Bijoux.
Projected Balance Sheet
Figure 7 (Appendix VII) outlines the projected Balance Sheet for the first six months of operations of La Roulette Bijoux.
In order to determine the value of operations, and using proforma income statement and balance sheet statement, Cash flow statement was formulated for the next 5 years. The Account Receivables plus the Inventory minus the Account Payable was determined as Net Operating Working Assets. An organization cost of 0,000 was amortized over the 5-year period.
Table F projects the break even analysis in both units and dollars as a basis for further projections.
Six Flags has a solid gross profit margin of 92.51% in 2012 and this ratio has increased slightly over the past three years from 91.89% in 2010. This is a good indicator that Six Flags should have a healthy bottom line and it should have plenty of money left over to spend on other business operations and expenses. When it comes to operating profit margin, Six Flags has increased from 9.99% in 2010 to 19.12% in 2012. This ten percent increase in operating profit margin could be a good indication that sales are currently outpacing cost. This is great for Six Flags because it means that sales are increasing while at the same it is able to keep its costs in check.
Amos, Silas. "Champions of Designs: MTV." Editorial. Marketing 30 May 2012: 20. Ebscohost.com. Marketingmagazine.co.uk. Web. 22 Feb. 2014.
We will mainly focus our analysis on the market share, financial problem and brand strategy. Now we start our analysis to choose the right creative to solve dilemmas which Kyle Kirkland and Dana Messina are facing.
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Balance Sheet and Covenants – Our cash position was at 115.1 Days of Cash on Hand at October 31th, although there were 46 offsetting days in third party reserves. Days in Accounts Receivable were at 51.3 days. The Debt Service Coverage Ratio at the end of October was 4.69-to-1 versus the minimum covenant requirement of
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4. At FF15.00, will Lille Tissages, S.A. earn a profit on item 345? How do you
Furthermore, He considers the dominant of the marketing negotiations between an artist and its client th...
Appendix E is the quarterly market estimation I made. After collecting and analyzing information, I convert it into estimation as the report form to director. Furthermore, I also include the relevant explanation to support my points. The ability of organizing the points to be more persuasive is developed from every courses I take from college since the rigorousness of logic has been emphasized the whole processes of learning.
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Balance sheet-: Balance sheet is a statement at the book value of all of the assets and liabilities of a business or other organization present a particular date such as the end of the financial year. It is known as a balance sheet because it reflection accounting identity the components of the balance sheets. The balance sheet must follow the following formula:
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