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Building a successful brand easy
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Company Description (40 pts) - Give an overview of the company description.
Melvin Vigo, LLC is branding company that serves high-end companies and artist all over the world by developing humanlike brands. Our small company is composed of five travel junky creative. We believe that at the heart of every strong brand is a simple idea: creating meaningful relationships. Our mission is to help companies and artist prosper by developing humanlike brands that flourish meaning relationships.
Mission - What is the mission of the company?
Version 1: Our mission is to provide our creative the right platform to assimilate cultures, develop ideas and construct them into reality. At the same time, designing our clients ideal brand to create unforgeable relationships and business prosperity.
Version 2: To provide our clients
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• Services - What services or products will you be providing and how?
Brand identity and development, marketing, web / graphic design, and social media marketing are our true expertise’s. We don’t own a fancy office because we’re all travel junkies so we come to you.
• Development-to-Date - What has been done for the development of the business thus far?
We’re a pretty small company, we’ve bought some equipment to get started such as microphones, cameras, website, and programs. We we’re once registered with the state of Florida as business under Melvin’s Photography but we haven’t yet chanced. At this point, we’re saving up to re-invest to purchase more equipment since we’re being requested for bigger projects.
• Legal Status and Ownership - What business structure has been chosen and who owns/co-owns this business venture?
Melvin Vigo Co. is licensed under a Limited Liability Company (LLC) and is owned and managed by Melvin Vigo.
Operations and Management (35 pts)– Give an overview of the operations and management for your
Vonderembse, M.A. & White, G. P. (2013). Operations Management. San Diego, Ca: Bridgepoint Education, Inc.
Amos, Silas. "Champions of Designs: MTV." Editorial. Marketing 30 May 2012: 20. Ebscohost.com. Marketingmagazine.co.uk. Web. 22 Feb. 2014.
Operations management is essential for the survival and success of any organization. According to Heizer & Render (2011), operations management (OM) is the set of activities that creates value in the form of goods and services by transforming inputs into outputs. Operations managers today contend with competition, globalization, inflation, consumer demand, and consistent change in technology. Managers must focus on the efficiency and effectiveness of processes such as cost, dependability, distribution, flexibility, and speed. The intent of this paper is to discuss the processes and operations management of the Kroger Company.
Being the owner of LSU, Joe probably operates as a sole proprietor. It is recommended that the business change its entity selection to limited liability company (LLC). The main advantages to an LLC are the protection the LLC owners receive from business creditors, and the fact that the owners can still participate in the management of the business.
Throughout the storyboard, the values the brand stands for and how these are communicated will be addressed, with the conclusion focusing on what the images say about the competitiveness of the brand.
This summary report will provide an overview of the decisions we made as a team, the strategies we used and an evaluation of the final results. This report will also reflect on the learnings on how to successfully manage an organization.
Acme fireworks have been operating as a sole proprietorship for two years, selling fireworks, and putting on ground displays and large aerial display fireworks. Initially, the business was operating as a sole proprietorship, but based on future business engagements, its operations will increase tremendously. As such, the current ownership model is not feasible, and there will be need to expand more workers and the scope of the operations. It is, therefore, necessary that the owner adopt a business form that can give him access to more any business liability
Brands create inspirational lifestyles based on these consumer relationships. Associating oneself with a brand transfers these lifestyles onto consumers. Marketing is very
Building upon unique strengths and established reputation, they aim to become an unrivalled global presence. As the brand expanded worldwide, they remain committed to core values by providing experiences that are “authentically local, with service that is truly engaging.”
Slack, N., Johnston, R. and Brandon-Jones, A. (2011).Essentials of operations management. 1st ed. Harlow, England: Financial Times Prentice Hall.
JavaNet will be incorporated as an LLC corporation. This will shield the owner Cale Bruckner, and the three outside investors, Luke Walsh, Doug Wilson, and John Underwood, from issues of personal liability and double taxation. The investors will be treated as shareholders and therefore will not be liable for more than their individual personal investment of $12,000 each.
After purchasing the day spa, the first order of business was to create a partnership agreement between myself and my partner. After coming to a consensus on the terms, we met with an attorney who formalized our agreement and incorporated our business. We decided to incorporate so we would not be liable to pay the debts of the corporation if were to be involved in any litigation.
University of Phoenix(Ed.).(2003) Operations management for competitive advantage[University of Phoenix custom edition e-text]. New York: McGraw-Hill. Retrieved February 01, 2005, from university of phoenix, Resource, MGT554- operations management website: https://mycampus.phoenix.edu/secure/resource/resource.asp
A brand goes way past the real element, the brand turns into an image of a specific lifestyle, and a attitude and personality. A brand is an image that passes on the atmosphere of importance. Brands organize pictures, characters and lifestyles into sensib...
1. Simplicity – Starting a sole proprietorship is quiet simple. The only legal formalities are applying for the required state or local license or permit. If the sole proprietor wants to operate the business under a different name other than his, then a special filling certificate is needed.