SWOT Analysis for Telerik´s Communication System

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COMMUNICATION SYSTEM
 What are the strengths and vulnerabilities of Telerik’s communication strategy and practices?

Strengths:-

1. The employee in Telerik work in an open space. The atmosphere was informal, flexible and open.
2. Team member work together in an open plan office, it allows quick verbal communication between employees.
3. Regular meetings were held and daily status updates.
4. Scrum meetings held every morning between the developers in each team and product goals and objectives were discussed and problems encountered.
5. It includes individual interactions between the customer and the developer.
6. Proper training also provided to the team members by the company.
7. Self organizing team, encouraging employees to feel a sense of ownership of their product.
8. The product team kept in very close contact with the customers through phones, email, blogs, surveys, polls and supporting feedback from the users.
9. It also includes pair programming where two developers work on the same pc, while one typing and other offered advice. This improved programs productivity and decrease error.
10. The developers take all the relevant information from the customers through email or over phone. This aim in customer satisfaction.
11. It ensures open communication and aim at customer focused products.
12. It emphasizes close collaboration between development team and customers.
13. Team leaders were responsible for team performance and regular interactions were made with the team members.
14. This work structure and physical design helped shape each team into one integrated and supportive unit.
15. For better negotiation and communication, Meetings were held between the team members and the managers so that every employee can give their views and opinions.
16. It involve customer support, they listen to the customers and treat customers as friends.
17. The company has self organizing team and use groupware, emails and blogs to communicate with the customers.
18. Customer feedback is important because in this way the company not only found out problems but also gained better knowledge of what customer wanted and demands.
19. Customer satisfaction is the important part in agile development and it is found by direct contact with the customers.
20. It ensures seamless collaboration and responding change as per the customers need and demands.
21. The communication strength of the company believes in improvement in the existing product and requirements for the new product.

Vulnerabilities
1. There was no closely interaction with the customers on daily basis by the company.
2. Lack of managerial control over process and product under the agile method which is also been as a problem.
3. There was no face to face interaction with the customers.

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