Introduction
The development of the internet has led to various milestones in the world of marketing. It has made it possible for people to defeat the challenge of physical distance. This idea is very useful for business people who are in the field of marketing their products. Cambria et al (2011) observes that there have been increased costs as far as the traditional advertisement is concerned. In addition, traditional ads only reach a limited number of people. In cases where such advertisements are made in international media stations such as the CNN, huge costs are involved. Internet marketing has come to resolve this challenge once and for all. For people or businesses that may not have the money to advertise in the traditional media such as the television and newspapers, social media is the best place to go. With the advent of hand held devices such as the smart phones and tablet computers, it is very easy to take pictures or photographs and actually share them with the world at the comfort of one’s home. This paper is focused on the whole idea of social media marketing and how photographers can optimize the opportunities that come with it. It will also address the advantages that make social networking sites more attractive than the traditional media. Social networking sites offer photographers with cheap, effective and robust chance to display their work to people across the entire globe; a property that the traditional media offers at a very high expense.
Social Media Marketing
“Social” media is distinct from traditional media. The former includes virtual places where people “meet” to share experiences. In this view, internet is the most impressive human discovery that ever exists. Through the support of internet, it has b...
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...tional advertising. It reaches more people; it is cheap, convenient, flexible and effective. However, one condition must be fulfilled: the photographer must be ready to invest time in it. In other words, one should be active online. If more than two social media platforms are involved, this could mean that the person spends up to 6 hours in a day just promoting the product. Moreover, the effort is worth it. Strategic social media marketing could yield better results, in many cases, than the prospects if traditional advertising. Significantly, while traditional media advertisements are short-lived, social media platforms could stay as long as the post, discussion or article or is visible online. In the final analysis, photographers should be enthusiastic about the opportunity that social media and the internet provide as far as marketing of photographs is concerned.
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
Social media in marketing is used as an apparatus that builds an identity for a brand and gives awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conforms to the strategy and wants of the business. In accordance to the social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that led in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram.
The advanced Modern technology has made our lives easier as the marketing can be done in an effective way as most of the people use the social media as a mode of communication. It is widely used all over the world. This type of marketing reaches out to the people with some useful information. It is one of the largest campaign, which uses multiple domains to communicate with
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.
Title: Compare and contrast the presentation of visual information in two different types of media today, focusing on how effectively the information is communicated.
Social media is the fruit of the current Web 2.0 technology. It is a series of organized applications which need to have internet connection to realize their functions of producing and interchanging of the contents generated by users (Kaplan & Haenlein, 2010). To be clearer, the social media is what we use to exchange information in daily life through internet. The implementation of social media can be found all around us, especially with the development of portable devices, and easier internet access. With constant upgrading on mobile platform, and the efforts of internet suppliers, more and more people can now enjoy the social media applications and media web sites with a relatively lower constraint by time and space. Through using social media tools, people can receive or deliver information quicker and more effectively. The implementation of social media has made the earth smaller. Thus, it may bring about many impacts which may significantly change people’s lives.
From face-to-face selling to the internet selling, the advertisement had been the fundamental form of marketing strategy. It allowed the corporations to promote their products and services and build their unique brand name. Since the development of the World Wide Web, there had been a shift of advertising platforms. Instead of the printing out fliers and purchasing newspaper spaces, advertisers took the advantage of the growing internet users to post advertisement contents on the internet. The percentage of U.S. adults who used at least one social media site increased from 5% in 2005 to 69% in 2016 (Pew Research Center, 2016).
Internet has become a vital element in people daily lifestyles. People use smart phones, tablets, laptops or computers to access Internet. By the first decade of the 21st century, many Internet users use faster broadband Internet access technologies. As the Internet users grow, one of the Internet phenomenons that can be seen is social networking. Basically, people use social media to interact among people where they create, share or exchange information in virtual communities and networks.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them use social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising, social media is now one of the best ways to reach consumers.
Social media has been a part of our lives since its debut in the 90’s and as people always wanted means of communication towards other individuals, it has become our new way of interacting with them. According to Bank 2014, there is more of a kind of description what is the process of social media by underlying the interaction among people in which they are creating, sharing, exchanging, modifying their ideas in virtual communities or networks. The very first social media that was recognized was Six Degrees.com created in 1997 which allows people to make a profile and add friends within its community. In
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
Mass media and social media are technology all around us. They are ways of a mass communication that reach a limitless amount of people. Media has changed the way the world thinks. Mass media refers to TV, magazines, newspapers, pictures and Radio. Social media refers to any kind of internet logging like Facebook, Twitter, LinkedIn and Google, amongst others. Mass and social media surround us and tell us what we should be or should do. This can lead to constructive behaviors or it can lead to the destruction of lives caused by how the media relays these messages. Ultimately leaving the diversity of people falling victim to mass and social media. Not one person can make that sole decision. Consequently, changing how people think. Consequentially, changing the way the public looks at presidential candidates.
In this millennium virtual world, Internet, digital media and social media have emerged as most popular media of communication. Its reach, freedom to communicate and interact without barriers of geography, religion. caste, community and language made it most used media for interaction among people and masses. World is witnessing that social media has revolutionized the communication and brought the interactivity to a new level. The focus of web technologies towards social interactions, community building and networking is influencing all aspects of life and society. (1) The global organisations like world bank, UN women development, UNICEF believe that new information technologies, social media have exceptional capacity to mobilize the public attention and public accountability. The possibilities are endless, through tweets, Instagram pictures, Facebook pages and
In addition, social media changed the way of living and the working level of many people like organizing vacations and researching for school and university projects. With attributes that may affect the way people interact online, social media open a new ways for many newspapers, magazines to publish their issues online to promote their ideas quickly and to let the people in contact with their news and to make more productivity and make more money. Also, they can listen to any type of music, reads books, story, purchase any product, buy clothe online...