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Media influences on public opinion
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Mass Media and Social Media, Changes the World.
Mass media and social media are technology all around us. They are ways of a mass communication that reach a limitless amount of people. Media has changed the way the world thinks. Mass media refers to TV, magazines, newspapers, pictures and Radio. Social media refers to any kind of internet logging like Facebook, Twitter, LinkedIn and Google, amongst others. Mass and social media surround us and tell us what we should be or should do. This can lead to constructive behaviors or it can lead to the destruction of lives caused by how the media relays these messages. Ultimately leaving the diversity of people falling victim to mass and social media. Not one person can make that sole decision. Consequently, changing how people think. Consequentially, changing the way the public looks at presidential candidates.
Mass media has come a long way since 1960. President Nixon first used the media to present himself to the United States citizens. The history channel stated, “The Kennedy-Nixon debates not only had a major impact on the election’s outcome, but ushered in a new era in which crafting a public image and taking advantage of media exposure became essential ingredients of a successful political campaign.” (A&E Television Networks, LLC)
In 1963, polls showed more people were relying on television than reading the newspaper. In 1966, anyone could gain access to government records due to the passing of The Freedom of Information Act. It gives the right to know information about government issues. During 1965 to 1973, the Vietnam War was broadcasted on live television showing attention to what was actually going on there verses the lies that were in the midst. It challenged the government ...
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...n tell us that we can support one another for cancers. There are numerous good things that can come out of media, but we must know the difference between what is good and what is not.
The media is so impressive that it can influence who we have as the United States President. That appears to have a huge impact on everyone who has access to social or mass media.
We all want to be someone and what happens outside of our bodies has an influence so great that we can’t control what others think but have an enormous impact on how they think it.
Works Cited
A&E Television Networks, LLC. "The first JFK-Nixon Debate." 04 2014. Historychannel.com. web. 13 04 2014.
Columbus, Louis ( Contributor). IDC: 87% of Connected Decices Sales By 2017 Will Be Tablets And Smartphones. 12 September 2013. web.
Jumpstart Productions, LLC . NOW. 2010. web. 13 04 2014.
John F. Kennedy and Richard Nixon participated in a series of four debates. All the debates were aired on CBS under the direction of Don Hewitt. Each debate lasted one ...
Richard Nixon used technology in his campaign which put him way ahead of the lead by doing polls in which helped identify what and why the citizens of America were mad and what they would like to happen in regards of change. These polls were carried out by Princeton’s Opinion Research Corporation. “Nixon’s men know the tools of their trade. Television would allow minimum uncontrolled exposure of the candidate and an opportunity for maximum manipulation of the electorate” (page 25). One of Nixon’s media advisors told him before his nomination “Voters are basically lazy, basically uninterested in making an effort to understand what we’re talking about… Reason requires a high degree of discipline, of concentration… The emotions are more easily roused, closer to the surface, more malleable… It’s the aura that surrounds the charismatic figure more than it is the figure itself that draws followers. Our task is to build that aura” (page 25). Nixon used this information to fight for and gain information about what emotional unstable the public so that through his campaign could accommodate their feelings. He wanted to make his audience feel like he was one of them and in turn, would represent them and their values when elected. Television
Mass media refers to the multiple platforms of communication that transmit information to a large number of people (Sociology Central, 1). Conventionally, mass media is a one-way communication that decimates only information, also known as traditional media – television, radio broadcast and print are such examples. With the advancement in technology and the Internet revolution it slowly evolved into another form – the new media, or social media. Now, it works on a two-way communication, which not only decimates information, but also provides a platform for feedback – Facebook, Twitter, YouTube, are such examples (Sociology Central, 3).
Since the 1960’s, television has had a major influence on United States presidential elections; however, this influence has been mostly negative. While the introduction of the television allowed an abundance of people to get more information on elections and provided, “. . . a new, direct, and sensitive link between Washington and the people” (Source A), it had also started a shift of the focus of a president’s effort during his or her campaign. Television also has an influence on public opinion-meaning that the public will often believe what they hear from a well-known reporter or celebrity, regardless of its validity. People who are interested in politics have increasingly been turning away from it due to its often disillusioned view of the world. The introduction of television has had a negative influence on presidential elections because of the shift of focus of a candidate’s efforts, the discouragement of becoming invested in the political scene, and the propagation of bias and misinformation.
Media has impacts on both socially and politically. Media has two main elements that are news and entertainment. People have argued if social media has a good impact on our society and some that has said that social media has a negative impact on society. The impact of media on the society extends to both social and political sectors. The first email was sent in 1971 with started social media. It has progressed from emails to messaging and emoticons on Facebook. About 1 in 4 people has at least one social media site (Whiteman). Social media can help to communicate others over long distances better, helps challenged individuals to enter society easier, easier to get the day’s news, and it can also help students in school.
The airing of presidential debates on television is another very crucial part of the election process today. They are a chance for the public to see the candidates speak about vital current issues and their stance on political subjects. They are also a major deciding factor for voters. For example we can contrast the election between Kennedy and Nixon in 1960 and the election between Gore and Bus...
Media has been around beginning with newspapers since the Constitutional Convention and has grown and changed throughout the years along with the presidency. Presidents have used media outlets to gain popularity among people and have consequently gained power in that way. The people see the President as their biggest government figure and want him to solve the problems of the nation. Thus, part of the President’s expansion of power comes from people through the media.
Media played a vital role in changing the views of pro-war Americans to anti-war views by giving death counts, setting the stage for the anti-war movement to perform on, and publicizing leaked government information. The Vietnam War was known as the first televised war (“Vietnam Television”). Americans could watch as United States Troops fought, and the nightly news updated Americans on the death count and progress of US Troops in Vietnam (“Vietnam Television”).
The Mass Media is a unique feature of modern society; its development has accompanied an increase in the magnitude and complexity of societal actions and engagements, rapid social change, technological innovation, rising personal income and standard of living and the decline of some traditional forms of control and authority.
During the Kennedy/Nixon campaign in 1960 in their presidential bid, the media had to play a role in influencing the outcomes of votes. For instance, during the campaigns, the media showed that Nixon should have spent more of his time practicing what he would say to the audience rather than focused on the physical impression he would make. This approach had an adverse impact on how he was viewed since the powder that he applied to his person started fading as he was sweating during the
The definition of mass media is “a means of communication that reaches large numbers of people in a short time, this can consist of the use of television, newspapers, magazine, and radio”, and within the last decade the internet as well. (HarperCollins) The media can actually be a minor or major effect on individuals depending on how or what their view is on the particular subject or matter. The effects it plays on individuals and societies will depend on the exposure to the subject matter at the time, but it effects all ages from young to old.
The current role of mass media in politics has definitely played a significant role in how view and react to certain events and issues of the nation. Newspapers, magazines, television and radio are some of the ways information is passed onto many of the citizens. The World Wide Web is also an information superhighway, but not all of the sources on the Internet are credible. Therefore, I will only focus on the main three types of media: written, viewed, and audible, and how they affect whether or not democracy is being upheld in the land of the free. The media includes several different outlets through which people can receive information on politics, such as radio, television, advertising and mailings. When campaigning, politicians spend large quantities of money on media to reach voters, concentrating on voters who are undecided. Politicians may use television commercials, advertisements or mailings to point out potentially negative qualities in their opponents while extolling their own virtues. The media can also influence politics by deciding what news the public needs to hear. Often, there are more potential news stories available to the media than time or space to devote to them, so the media chooses the stories that are the most important and the most sensational for the public to hear. This choice can often be shaped,
Mass society theory have few assumptions that media directly influence the minds of average people and transform their views about the society in which they live. Media influence cause severe consequences individually or socially, and in mass society media controlled by elites and they use it for their own benefits. Mostly media promote high culture instead of giving representation to real society art or image.
In our democratic society, mass media is the driving force of public opinion. Media sources such as Internet, newspaper, news-broadcasts, etc, play significant roles in shaping a person’s understanding and perception about the events occurred in our daily lives. But how much influence does the mass media poses on our opinion? Guaranteed by the First Amendment in American Constitution, the media will always be there to inform us about the different events or issues they feel are important for the public. The media constantly bombards us with news, advertisements, etc, wher...
The 60's brought along many new changes in the way media is produced. The use of the television in the 60's played a very important role in the media for these times dealt with not only political changes but also social, cultural, and psychological changes. From civil rights issues to cult movements and student protests, Americans were faced with many different situations that affected everyday life. Television news broadcasts kept Americans informed as to the many situations going on in the world. Furthermore, there is no doubt mass media has progressively modernized throughout the years and has effectively helped many of us reach out to our lo...