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The importance of cross-cultural communication
The importance of cross-cultural communication
The importance of cross-cultural communication
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Edward T. Hall thoroughly examines the many situations and their influences that we face every day in our lives in “The Silent Language”. He clearly explains how these influences have strong impact on our development, our relationships in todays’ global economy. Hall mentions how the American business people were inexperienced and unfamiliar with the rest of people of other countries. The author strongly feels that one should cross the cultural gap between two participating countries in order to achieve the success in a global economy. The author tries to describe five aspects that are responsible for disastrous results that lead to any country to fail in international business if a firm is not aware about it. They are:
LANGUAGE OF TIME:
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The author tries to say similar to the spoken languages there exists different languages of time. Typical Americans would hate to wait for someone even though the meeting plays a crucial role in their business. Here, American gives priority to the time instead of the meeting. The author clearly explains how time plays a crucial role for Indians, Japanese, and Americans in the communication and their differences.
LANGUAGE OF SPACE:
Both time and space are not interchangeable. The reason behind this is, space not only provides basic sense but it provides virtuosity to everything in our life. Similar to the language of time, language of space is different in various countries depends on their culture, where people follows the hidden rules that exists in their culture even though they are not aware about it. For example, it was violation of hospitality rules for Indians to discuss about the business by inviting the people to homes. LANGUAGE OF
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In USA, mostly people often didn’t allow the involvement of their friends in making crucial decision in one’s personal life and also in business. However, the scenario is completely different in Middle-East countries, India and China. In India, people usually sense about the friend’s needs and desires even before he/she express about it which is a very surprising thing for an American.
LANGUAGE OF AGREEMENTS:
In any type of business agreement two countries plays a key role in success rate of an organization. If a firm, wants to start a business globally, it’s very important to learn about the practices, rules and regulations of a country and after that they have made an agreement with them, otherwise it leads to huge loses for a firm. There are mainly three types of principle that a company should be aware:
1. Rules
2. Formal Principles
3. Informal
The world we live in today is going through enormous changes in economics, technology, culture, politics, etc. The effects of the changes are not so clear, since it is hard to predict how each sector would affect the other and how society will be affected. However, analyzing past and present occurrences provides some information for experts to interpret society’s reaction in the future to different transformations. Globalization can be seen as a process in which societies around the world come together and expand through the combination of different forces. This paper will explore the effects of globalization on US companies, US society and economy, and the implications for other countries in the post-industrial world.
Wild, J. J., Wild, K. L., & Han, J. C. (2008). (CH2)Cross-Cultural Business and (CH5)International Trade,. International business: the challenges of globalization (4th ed., pp. 48, 61-62, 132, 136, 147). Upper Saddle River, N.J.: Pearson Prentice Hall.
There are many effects of culture and conducting business in a global marketplace. As discussed in the article I chose to review, “Companies Don’t Go Global, People Do”: An Interview with Andy Molinsky”
Scott Szwast’s speech entitled, “Scott Szwast: The global business next door” was an informative look into international trade in America and the effects thereof to a business’s growth potential. Szwast used this speech to dispel the idea held by many American’s, which is that global trade is a market for large corporations. According to Szwast, many business owners don’t take advantage of the business opportunities across the world because of “self-imposed borders”, which are doubt, uncertainty, and fear.
In “Social Time: The Heartbeat of Culture,” Robert Levine, with Ellen Wolf stated, “When people of different cultures interact, the potential for misunderstanding exists on many levels” (p. 77). Robert Levine indicates that misinterpretation is common between people from different cultures. However, to avoid this confusion I suggest that when
Hill, C., Wee, C. and Udayasankar, K. 2012.International Business:An Asian Perspective. 8th ed. Singapore: McGraw-Hill.
When it comes to doing business internationally the decision making is more complex. There are many interactions between each country that need to be addressed. In order for a business to be successful in the international market they need to examine and analyze all the facets of their company. They need
A major challenge of doing business internationally is to adapt effectively to different culture. Such adaptation requires an understanding of cultural diversity, perceptions, stereotypes, and values (Hodgett &Luthans, 2005). Doing business overseas has its challenges as well as it rewards.
According to the essay “Social Time: The Heartbeat of Culture” written by Robert Levine, every society throughout the world has a different perception about “time” that can be appreciated by comparing how different people of different cultures behave in different moments of the daily life.
15. Hill, Charles W.L. International Business: Competing in the Global Marketplace. New York : McGraw-Hill, 2007.
Not to mention we also have HR and OSHA rules that oversea a lot of other regulations and rules are broken down showing political corruption of power. Business managers must understand territories across regions managers. They must follow rules, guidelines, and acceptable approaches. It’s no different from a woman going to Saudi Arabia and having to cover herself up versus a man that does not, while in United States she is freely allowed to dress as she pleases. A company that’s able to follow the guidelines within a country is able to increase is growth. The majority of the time businesses can cut costs if it operates within a third world market.
“Red is a positive color in Denmark, but represents witchcraft and death in many African countries,” (Understand and heed, 1991, p.1). Simple understandings, such as this one, can make the difference in a business’ success or failure in a foreign country. Various countries have different customs and beliefs that need to be accustomed to when business are to be successful. American businesses especially have difficulties with this concept. “At times in the past, Americans have not had a good track record of being sensitive to cultural distinctions,” (Understand and heed, 1991, p.3). Perhaps this is because America is made up of so many different cultures that American people have become so used to easily adjusting to each other’s differences that they forget that other cultures are not as flexible. Today, more American’s are becoming more sensitive to the differences of other cultures. This sensitivity and understanding has come with a price, after a long string of business failures. It is not until a business fails miserably in another country that they see the adjustments that should have been made in order for their success to be a possibility. With an understanding and sensitivity to the customs and beliefs of other cultures, it is possible for successful businesses that have originated in western cultures to also be successful in foreign countries as well.
To be successful in today’s global market, managers and leaders need to understand more than just technical skills. Managers and leaders should also understand globalization and organizational behavior. Globalization is the tendency of businesses, technologies, or philosophies to spread throughout the world, or the process of making this happen. The global economy is sometimes referred to as a globality, characterized as a totally interconnected marketplace, unhampered by time zones or national boundaries (Search CIO). Organizational behavior is a field of study that studies individuals groups, and structure. Organizational behavior applies the knowledge gained about individuals, groups, and the effect of structure on behavior in order to make organizations work more effectively (Robbins,2014).Gaining an understanding of globalization and its effect on organizational behavior is crucial to interacting effectively in the modern global economy. Globalization affects an organization’s behavior in several ways like stimulating hyper competitive pricing for a product or service, perpetuating continuous operations and communicating around the clock and globe, capitalism is replacing governmental control and organizations are no longer constrained by borders, and corporations are becoming more heterogeneous and adapting to people who are from different nationalities and cultures. To be successful in a global economy, professionals should have a thorough knowledge of sociology, psychology, communication, and management.
Since the end of World War II, international operations have become a reality for an increasing number of corporations. Many of these initial efforts began as simple export schemes to sell goods overseas to supplement domestic sales. Over time, however, international operations have become increasingly more complex: from joint-ventures to purchasing existing foreign firms to ‘green-field’ start-ups. While export operations usually require no more than extended business trips overseas, more complex international operations demand long-term assignments of key personnel outside their home-country. What would normally be considered routine business transactions in the home country can become very complicated when they are conducted between individuals and organizations from different cultures. In this essay we will examine how this cultural gap can affect international business and joint ventures.
Stonehouse, G., Campbell, D., Hamill, J. & Purdie, T. (2004). Global and Transnational Business (2nd ed.). Chichester: John Wiley & Sons.