Andy Molinsky Companies Don T Go Global People Do Summary

839 Words2 Pages

There are many effects of culture and conducting business in a global marketplace. As discussed in the article I chose to review, “Companies Don’t Go Global, People Do”: An Interview with Andy Molinsky” The article I chose to review describes how to adapt you behavior across different cultures. Molinsky mentions that the choice of working globally was more of personal interest rather than an academic decision. The interview describes that adapting to a new culture is not only difficult cognitively but more difficult psychologically and behaviorally. Andy Molinsky mentions he was quick to realize that most academic literature fixates on differences and knowing things at an abstract level does not help you adapt culturally. Molinsky describes …show more content…

Molinsky stated he was more focused on learning how to do these tasks effectively at a micro level and under high conditions of anxiety. Molinsky states there are three stages of approaches in adapting to cultural differences into better-adapted behaviors. The first stage consist of high pressure situations. When an individual is in a high pressure situation and out of their cultural comfort zone one needs to know what the “rules of the game are” and really know what the cultural norms are and how do they differ from your home culture on six dimensions: directness, enthusiasm, formality, assertiveness, self-promotion, and self-disclosure. Being able to understand these six things allows the individual to be less anxious during a high pressure situation. The second stage, per Molinsky, is the “zone of appropriateness”. This step is learning and understanding the ranges of acceptable behaviors. Molinsky …show more content…

Adapting to the culture where you are conducting business is an important step in becoming successful. If one were to go into business and not respect or adapt to the culture building relationships would be impossible. Relationship building is a main key to success and trust. The article and question in this essay relates to a previous assignment within the class on conducting business in another country. You must review, learn, and adapt to all rules and regulations such as dress, speaking engagements, meetings, and the overall basics of what is considered “right and

Open Document