The Importance Of Persuasion

Persuasive skills are becoming more and more important in today’s workplace. You as a business student need to understand the effective techniques needed to influence your fellow employees and bosses on the job. Persuasion can change the whole mindset of a company’s employees and employers and it can change how a business runs thing; this is why persuasive skills are such important skills to have. Persuasion can be conveyed face-to-face or through other ways such as Internet or TV. To be an effective persuader, you first need to understand what persuasion is. “Business Communications” by Mary Guffey and Dana Loewy gives several pieces of advice about how to be a persuasive speaker.

What is persuasion?

Persuasion is the act of convincing someone to change their mind on a certain topic to agree with your thoughts and ideas. To be an effective persuader you have to be confident in yourself and your ideas, and to clearly state all the clear benefits

This could include a stimulating question, description of the problem, an idea that would benefit the receiver, and more depending on what you are trying to convey and persuade. Next, you need to keep the attention of the audience by using examples, facts, benefits, and details. This is when you let the receiver know how they will be benefited from your proposed change. Another component of a persuasive message is preparing for resistance. When offering your counterarguments, it is important to emphasize the benefits and not bring up any challenges that the receiver wasn’t even thinking of in the first place. This part of the message is also an essential time to establish your credibility. If you have worthy credibility, resistance will be less likely. Last, you make your recommendation. It is effective to be specific and add a deadline so your audience knows how much time they have to