Principle Of Persuasion Essay

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Persuasion is an art that we meet in all spheres of life; academia, social, political, etc. It has positive and negative outcomes. When one communicates, it is of extreme importance that an awareness of the Principles of Persuasion is utmost in their preparation if they are to make a lasting impression. This paper will attempt to define and analyze the six principles and show them in application. 1. Principle of Reciprocity: Human nature has indoctrinated us a value that “one good turn deserves another.” We feel that if a form of kindness is extended to us, the best way to show our appreciation is to give them something back in return. The added incentive is that in reciprocity, trust is built and relationships are born. In a business setting, reciprocity can be gleamed in brand loyalty. Free samples that are given induce clients to buy a product. A positive experience will draw an audience closer.
2. Principle of …show more content…

Principle of Consensus: “Mob psychology” plays a big role in modern life. People tend to be swayed by popular decisions and ultimately believe that what the majority wants is best for the outcome. Therefore, one needs to buttress persuasion by engaging “social proof.” This could be in the form of testimonials from satisfied customers. Adverts tend to use sport personalities to advertise their products and therefore if Serena Williams uses shield deodorant, many people would likely follow suit. Human beings will look to their peers if they are uncertain and will go with the flow.
6. Principle of Liking: The principle is based on three positives; Physical attractiveness, safety and belonging. Humans tends to associate with people who would guarantee these three or possess these characteristics. Familiarity often gets us to be comfortable when we are thrust among strangers or unfamiliar situations. We tend to love compliments hence flattery also creeps in to get us to accomplish certain tasks that we would not normally do.
Persuasion

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