Every day in our life's we are persuaded to make choices. Persuasion is a very
powerful force in our daily lives and has a major influence on society as a whole. family
decisions, legal decisions, media and the news are all influenced by persuasion and it
impacts and influences us in a huge way. In this essay, I am going to go into depth how
the social psychology of persuasion is utilized and what factors influence a individual
into be persuaded. Such as the characteristics of the persuader, characteristics of the
message and characteristics of the audience.
Lets first talk about, the characteristics of a persuader. If a persuader has Credibility,
expertise and trustworthiness, "they have knowledge and is able to communicate
accurately".(Feenstra, 2011) This gains the individuals trust, right from the start.
Another characteristic of the persuader is attractiveness and likeability. If you are more
drawn to the persuader and they have a great personality and appearance, you are more
likely to be persuaded, compared to someone who isn't friendly and has a unattractive
appearance. For example; if one of the kids from my neighborhood is selling candy bars,
I am more opt to buy from them, then just any because they are likeable and I have
known them for a long time. There are six different triggers, that influence us to believe
in something and become persuaded. They are reciprocity, commitment, social proof,
liking, scarcity and authority. With reciprocity, " The Communicator uses your natural
tendency toward reciprocity to get us to do what we otherwise might not".(Feenstra,2011)
With commitment, if you make a small commitment to the persuader and you were
content with the decisio...
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... mouth. My boss paid for a commercial, and we only got one
new customer from that very expensive commercial. So to me Word of mouth is
everything.
In closing, Persuasion is a powerful tool, both in trying to persuade others and being
persuaded. You have to know the techniques, belief in your self and have knowledge to
be a successful persuader. You should also know what to look out for, so you don't fall
victim to a product or a commitment that you really don't want to. Always pay attention
to the message, make sure the individual is credible and word of mouth is the most
powerful form of marketing and has the highest degree of influence.
References
Introduction to Social Psychology
Feenstra J.( 2011)
Bridepoint Education Inc.
Bohner, Ruder, & Erb, 2002 Tormala Brinol & Petty 2006
Brown & Reingen, 1987)
Rhodes & Wood, 1992
Summary – It can be very useful when things do not tend to fall your way by then switching things up on your opponent and using their most positive words in order to make it look negative. Every argument needs facts and if that does not work for you, you should probably redefine the issue being made. The importance and relevance of the argument should be taken into consideration. Remember that manipulating the definition of things in your favor is the way to go.
Kerbel, Matthew R. (1993). An Empirical Test of the Role of Persuasion in the Exercise of
This discussion brings about an interesting view on similarity in relation to persuasion as expressed by O’Keefe (200), “The belief that greater similarity means greater effectiveness is an attractive one and is commonly reflected in recommendations that persuaders emphasize commonalities between themselves and the audience.” O’Keefe concludes
Persuasion is the business creating thoughts, actions or feelings about something to achieve a particular outcome. (G.Magee, 2014) There are many types of persuasion, and many means of persuading others. Choosing the appropriate method of persuasion can have a large impact on the effectiveness of persuasion.
As expressed in the previous chapter, there is no clear and concise definition as to what exactly is and is not persuasion. Therefore, persuasion has several names and meanings making it difficult to define this complex topic. In this chapter, the author examines some of the reasons as to why defining this phenomenon is such a hassle. To do this, the author first describes two important factors that clarify the source of differences among definitions of persuasion, which are the ideas of pure versus borderline persuasion. Following these characteristics, the author presents five other controversial factors that also contribute to the differences among definitions of persuasion.
Persuasion is the concept of changing someone’s mind or supporting a certain value, belief, or behavior.
Effective persuasion consists of many factors. I have used persuasion to take the weekends off my work schedule. The most important tips that I used to achieve my goal were willing to walk away with nothing and knowing what is in it for them. The closest scenario in which I used effective persuasion
The six principles of persuasion are easy to identify and implement when working to persuade someone. These powerful tools in the field of social psychology help to make a message truly and successfully persuasive. They appeal to people universally, and are “scientifically validated principles […] that provide for small practical, often costless changes that can lead to big differences in [one’s] ability to influence and persuade others” (“Principles of Persuasion”, 2017).
One principle that I believe to be an ethical principle of persuasion is “liking”. A concept in the book that helps support
...st impact, since the ultimate way to persuade is to allow them to persuade themselves. In fact, the very core of this story is that: think for yourself.
Persuasion is a commonly used communication technique that allows us to socially influence a certain topic positively or negatively. Its purpose is to help affirm or nullify an idea, belief or attitude. Sometimes the exact topic is very detectable in communication such as during debates but other times it displayed a little more subtly. Persuasion is more than just verbally speaking. Non-verbal communication such as body language, tone and pitch of the voice can also add to the affirmation of the topic. The setting and location also help encourage the acceptance of what is being persuaded.
persuasion on people you need to be familiar with the structure behind a persuasive message. It is important to identify which route is beingused (central or peripheral) and understand the effect of the communicator,the content of the message, the method of communication, and the reaction by the audience. Counterarguements in making a public commitment strengthen out resistance to persuasion.
Wilby, P. (2007, February). Persuasion is a science. New Statesman, 136(4833), 15. Retrieved May 4, 2011, from ABI/INFORM Global. (Document ID: 1223180481).
The book, Influence: The Psychology of Persuasion by Robert B. Cialdini illustrates the implementation of reciprocation, commitment and consistency, social proof, liking, authority, and scarcity. The book identifies these six principles as weapons of influence in aiding with persuasion. The following explains and applies each principle.
Persuasion is an important aspect of communication, certainly a significant business activity. Regardless of whether this comes in the form of a sender influencing a party or the receiver itself is being influenced. Typically, this could come in the form of a salesman or, even a manager communicating with key stakeholders, such as potential investors.